Ross Lowe BforB Spotlight Presentation February 2015 on why he is a copywriting genius!

1. Spotlight at B for B Burton
19th February 2015

2. Who is Ross Lowe?
• Born and bred in Derby
• Educated in Breaston, Long Eaton, South Wales and
Chester
• Former school-teacher of Drama and Media Studies
• Formerly worked in television production in London
• Huge football fan – Derby County FC
• Heavily involved in amateur and local theatre

3. HOSPITAL
HEROES BBC 1
REGIMENTAL
STORIES
BBC 4

5. What is a copywriter?
Put simply, a copywriter is a person who
provides you with the right words to help
you market and promote your business
more effectively and successfully.

6. Right. But I can write, right?
• Time
• Style
• Voice
• Creative Edge
• Text that WORKS to ENTICE, EDUCATE,
INFORM, ENTERTAIN (or maybe all four!)

7. Why is it so important to get your
words right?
• Professionalism
• Inspiring Confidence
• Convincing Potential and Current Clients
• Impressing and Inspiring your Audience
• Being Memorable
• GET THE WORD OUT THERE.
• CREATE THE RIGHT IMPRESSION.

8. Where do all the words go?
• Effective Website Content – keep them on your site and improve the
journey
• Blogs – to show expertise, engage readers, maintain awareness and
encourage a response
• Brochure Content – really sell your business, services and products
• Email Campaigns – don’t end up in the recycling bin!
• Scripts for Radio and TV adverts – you’ve not got long to share your
message!
• Social Media Content – Form campaigns, stay in touch, be memorable

10. Who would I like to talk to?
Gary de Roeck, Creative Director – McConnells Marketing Agency, Derby
Theo Louca, Creative Director – Rawww Creative, Coventry
Richard Barry, Director – Forty49, Burton

11. Thank you, you lovely people.