An overview of the SK-II Beauty Circle program, a revolutionary new approach to creating authentic, non-sponored endorsement of your brand by creators on social media (Instagram, YouTube and blog) through hand picked selection and close collaboration.

1. Program Overview
BEAUTY CIRCLE 2014

3. MMIMPRESSIONS IN 3 MONTHS

4. 100%
NON
SPONSORED

5. Program Overview

6. Not Just Another Influencer
Authentic Collaboration
Blogger Agency

7. Not Just Another Influencer

8. Trial Machines

9. MORE INFLUENTIAL
THAN MAGAZINES

10. OF BEAUTY PURCHASES
IN THE LAST 6 MONTHS

11. WHAT ELSE ARE CONSUMERS SAYING?
YOUR SKIN IS BETTER AFTER USING SK-II
SK-II SEEMS
BOMB AS
HELL
REALLY WANT
TO TRY SK-II ONE
DAY
BOUGHT THE FACIAL
TREATMENT ESSENCE
AFTER WATCHING YOUR VIDEO!
I AM INTRIGUED TO
USE SK-II
YOUR BEAUTIFUL
SKIN IS A RESULT OF
THIS TYPE OF SKINCARE
PLS RECOMMEND
SK-II PRODUCTS

13. Brand
Content

18. Brand
Ambassadors

21. Direct Trial Program
Source of Brand Content
Brand Ambassadors for Events
…So We Needed A Totally New Program
Not Just Another Influencer…

22. Authentic Collaboration

23. Bloggers Are Media
Owners

24. 90% of bloggers generate income
from advertising

25. Top Concerns

26. 2/3 readers feel
deceived by
sponsored
content

28. RIP Sept 4th, 2014
Posted Sept 19th, 2014

29. CONSUMER
S
SK-II
BLOGGERS

30. AUTHENTIC
COLLABORATION

31. No Editorial Control

32. Interactive, Content Rich
Events

34. CAN’T
PAY
FOR
CONTENT

35. “JBP” Mentality

36. Blogger Agency
Marketing
Plans
(Local/Global)
Beauty
Circle
Bloggers
Drive SK-II & Blogger
Strategies
Early Access to
Products
Google/Consumer
Analytics
Access to Experts &
Celebs
Travel/Events
Amplification
Content Production Support

38. The Blogger Agency

39. Robust Selection Process
“Always On” Approach
Agile, Authentic Brand Team

40. Robust Selection Process
“Always On” Approach
Agile, Authentic Brand Team

41. Beauty Circle
Members
Global Scale and/or
Dominance in Key Markets
Other Bloggers
Local Market Programs
& MCNs

42. Style Icon
Beauty TeacherMake Up Guru

45. Robust Selection Process
“Always On” Approach
Agile, Authentic Brand Team

46. Blogger Agency
Marketing
Plans
(Local/Global)
Beauty
Circle
Bloggers
ALWAYS ON

47. Quarterly
Skype
Connects
BiAnnual
Events
Align Calendar
Product Logistics & Updates
Rquest Simple Content
Deploy Next 6 Months
Capture Brand Content
Capture Blogger Content

49. Robust Selection Process
“Always On” Approach
Agile, Authentic Brand Team

50. Agile, DIY Culture

51. Informal & Authentic

52. One Brand Management
Function

54. How Can We Help
Further?