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BUILD A BETTER PROMOTION




Mike Wei | Director of Business Development | mike.wei@strutta.com | 1-877-477-4717
INTRODUCTION



Create engaging promotions
for the social web using the
Strutta platform
Why Run a Promotion?                                   Why Strutta?
• Generate new leads and consumer data                 • Launch quickly with no coding required
• Introduce a new product or service                   • Deploy across multiple channels
• Increase user engagement                             • Extensive design flexibility
• Build brand awareness / equity                       • Suite of management tools and analytics
• Drive conversions (sales, coupon redemption, etc.)   • Facebook Preferred Developer Consultants
PLATFORM OVERVIEW




                     ADVANCED
                    PROMOTION
                       BUILDER
UGEST
CONT
     C   SWEEP
         STAKES
                     MANAGEMENT
                     & ANALYTICS
  SOCIAL              DASHBOARD
  APPS
                       MULTI-
                     CHANNEL
                  ENGAGEMENT
WHO WE’VE WORKED WITH
GETTING STARTED



Easy to Use Builder




            TURNKEY
            SOLUTION FOR
ANYONE      FACEBOOK
            MICROSITE
                            ROBUST          DEPLOY
CAN BUILD   WEBSITE EMBED
                            & FLEXIBLE      QUICKLY
            MOBILE
SWEEPSTAKES




EASY VIRAL
     SHARING TOOLS
TO ENTER
                     WINNERS
                     CHOSEN
                     AT RANDOM
CONTEST




PHOTO   WINNERS    OPTIONS FOR
VIDEO   BASED ON   VOTING
AUDIO              & JUDGING
ESSAY   SKILL      ROUNDS
FAN-GATING OPTION




   HTML
   TAB
   EASY
   TO SET UP


   OPTION TO
   REQUIRE
   LIKE
UNMATCHED DESIGN CAPABILITIES



                PLATFORM FOR
                DESIGN
                CONSCIOUS
                BRANDS


               PROFESSIONAL
               TEMPLATES




                CSS
                CUSTOMIZATION
ANALYTICS AND REPORTING




                                        PROPRIETARY
POWERFUL          ADD THIRD PARTY
                                        CONVERSION
DATA & INSIGHTS   ANALYTICS             TRACKING
ADMIN DASHBOARD




            MONITOR                   MODERATE
            & MANAGE                  ENTRIES
            CAMPAIGNS




EXPORT
                        VOTER
USER DATA               FRAUD
                        GUARD
RESULTS & ROI


Johnson’s Baby     OVER
                   25,000
                   PHOTOS
                   SUBMITTED




                  TRIPLED
                  LIKES


                  BUILT AUDIENCE
                  OF 100,000+
                  FOR ONGOING
                  ENGAGEMENT
RESULTS & ROI



Tourism Newfoundland     900,000
                         ENTRIES
                         IN 24 HOURS




                        CONTEST EMAIL
                        HAD 42%
                        CLICK-THRU RATE




                        GENERATED
                        TV, RADIO & PRINT
                        PUBLICITY
RESULTS & ROI



Ultimate Wedding Contest
                        $35M
                        IN GIFT REGISTRY
                        CREATION




                       3 MILLION
                       PAGE VIEWS




                       HALF A MILLION
                       VOTES CAST
SUMMARY



             Advanced promotions
ROBUST       configuration with unmatched
& FLEXIBLE
PLATFORM     design capability


                           Launch on Facebook,     MULTI-
                                                   CHANNEL
                                                   ENGAGEMENT
                              brand site, mobile



POWERFUL
             Monitor your campaign
DATA &       & track leads
INSIGHTS

                                                   PROVEN
                        Engage consumers and       RESULTS
                                                   WITH F500
                         convert fans into sales   & SMB CLIENTS
SOCIAL
                       ENGAGEMENT
                        PLATFORM




Mike Wei | Director of Business Development | mike.wei@strutta.com | 1-877-477-4717

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Strutta: Build a Better Promotion

  • 1. BUILD A BETTER PROMOTION Mike Wei | Director of Business Development | mike.wei@strutta.com | 1-877-477-4717
  • 2. INTRODUCTION Create engaging promotions for the social web using the Strutta platform Why Run a Promotion? Why Strutta? • Generate new leads and consumer data • Launch quickly with no coding required • Introduce a new product or service • Deploy across multiple channels • Increase user engagement • Extensive design flexibility • Build brand awareness / equity • Suite of management tools and analytics • Drive conversions (sales, coupon redemption, etc.) • Facebook Preferred Developer Consultants
  • 3. PLATFORM OVERVIEW ADVANCED PROMOTION BUILDER UGEST CONT C SWEEP STAKES MANAGEMENT & ANALYTICS SOCIAL DASHBOARD APPS MULTI- CHANNEL ENGAGEMENT
  • 5. GETTING STARTED Easy to Use Builder TURNKEY SOLUTION FOR ANYONE FACEBOOK MICROSITE ROBUST DEPLOY CAN BUILD WEBSITE EMBED & FLEXIBLE QUICKLY MOBILE
  • 6. SWEEPSTAKES EASY VIRAL SHARING TOOLS TO ENTER WINNERS CHOSEN AT RANDOM
  • 7. CONTEST PHOTO WINNERS OPTIONS FOR VIDEO BASED ON VOTING AUDIO & JUDGING ESSAY SKILL ROUNDS
  • 8. FAN-GATING OPTION HTML TAB EASY TO SET UP OPTION TO REQUIRE LIKE
  • 9. UNMATCHED DESIGN CAPABILITIES PLATFORM FOR DESIGN CONSCIOUS BRANDS PROFESSIONAL TEMPLATES CSS CUSTOMIZATION
  • 10. ANALYTICS AND REPORTING PROPRIETARY POWERFUL ADD THIRD PARTY CONVERSION DATA & INSIGHTS ANALYTICS TRACKING
  • 11. ADMIN DASHBOARD MONITOR MODERATE & MANAGE ENTRIES CAMPAIGNS EXPORT VOTER USER DATA FRAUD GUARD
  • 12. RESULTS & ROI Johnson’s Baby OVER 25,000 PHOTOS SUBMITTED TRIPLED LIKES BUILT AUDIENCE OF 100,000+ FOR ONGOING ENGAGEMENT
  • 13. RESULTS & ROI Tourism Newfoundland 900,000 ENTRIES IN 24 HOURS CONTEST EMAIL HAD 42% CLICK-THRU RATE GENERATED TV, RADIO & PRINT PUBLICITY
  • 14. RESULTS & ROI Ultimate Wedding Contest $35M IN GIFT REGISTRY CREATION 3 MILLION PAGE VIEWS HALF A MILLION VOTES CAST
  • 15. SUMMARY Advanced promotions ROBUST configuration with unmatched & FLEXIBLE PLATFORM design capability Launch on Facebook, MULTI- CHANNEL ENGAGEMENT brand site, mobile POWERFUL Monitor your campaign DATA & & track leads INSIGHTS PROVEN Engage consumers and RESULTS WITH F500 convert fans into sales & SMB CLIENTS
  • 16. SOCIAL ENGAGEMENT PLATFORM Mike Wei | Director of Business Development | mike.wei@strutta.com | 1-877-477-4717