This Facebook Tips slide shows you HOW TO: Optimize Your Page for a Promotion. Strutta is the leading platform for Facebook and online promotions & a Facebook Preferred Developer Consultant.

1. FACEBOOK TIPS
HOW TO: Optimize Your Page for a Promotion

2. FACEBOOK TIPS
HOW TO: Optimize Your Page for a Promotion
So you’ve completed the simple steps in Strutta’s DIY Promotion Builder, you’ve launched your promotion, and
it all looks great!
Before you start advertising your promotion, don’t forget to really make the most of your Facebook Page’s
layout and optimize it for a promotion!
Here’s what you’ll learn in this guide:
HOW TO:
Add the Promotional Tab to Your Facebook Page
HOW TO:
Set Up Your Facebook Page for Success

3. HOW TO:
Add the Promotional Tab to Your Facebook Page
First things first, add the promotional Tab on your Facebook Page.
If you launched using Strutta's default Facebook Application (PromosApp) and need help installing it, click here.
If you have created a Custom Facebook App for your promotion and need help installing it, click here.
Haven’t set up your promotional Tab yet?
Check out this guide:
FACEBOOK TAB GUIDE
HOW TO: Set Up Your Tab & Fan-Gate

4. HOW TO:
Set Up Your Facebook Page for Success
Now it’s time for the finishing touches!
1. Design a Slick Graphic. If you’re not fan-gating your promotion (you want to
If you’re fan-gating your promotion (fan-gating is to grant everyone - fans and non-fans of your Page -
allow entry to only those who Like your Facebook access to your promotion), you’ll want to include a
Page), you’ll want an image that includes a call to call to action like ‘Enter now’ or ‘Learn More’
action like, ‘Like us to access this exclusive
promotion’. For example:
For example:

5. HOW TO:
Set Up Your Facebook Page for Success
2. Edit the Promotional Tab's Name
On your Facebook Page, edit your Facebook Page (there should be a button at the top right corner).
Then select 'Apps' in the left column > Select the promotion’s App > Click ‘Edit Settings’ and name the Tab
appropriately.

6. HOW TO:
Set Up Your Facebook Page for Success
3. Make Your Promotional Tab the Default Landing Tab
On your Facebook Page, edit your Facebook Page (there should be a button at the top right corner).
Then select ‘Manage Permissions’ in the left column > Under Default Landing Tab > Select your promotional
Tab.
Note: As per Facebook's settings, this will only be the default landing Tab for users who do not already Like your
page. Users who already Like your page will see your Page’s Wall by default.

7. HOW TO:
Set Up Your Facebook Page for Success
4. Move Your Promotional Tab to the top of the Tabs and Apps
On your Facebook Page, edit your Facebook Page (there should be a button at the top right corner).
Edit your Tabs section (when you’re logged into Facebook as your Page, you’ll see a link below the listed Tabs)
> Drag and drop the Tab to the top of the list (must remain below Wall and Info).

8. HOW TO:
Set Up Your Facebook Page for Success
5. Use your Logo Image and Top Photos as Advertisement Spots
Make the most of your Facebook Page while your promotion is running by using the editable spaces creatively!
For example, Knorr Canada shows an image that promotes their contest in the space usually reserved for a
brand’s logo, and displays a visually appealing message in the space usually reserved for the Page’s latest photo
uploads.

9. FACEBOOK TIPS
HOW TO: Optimize Your Page for a Promotion
BOOM.
Now your Facebook Page is ready for promotion action!
Next up:
PROMOTION MANAGEMENT TIPS
HOW TO: Manage Your Engaged Community (Coming Soon)
Example promotions in this guide:
http://apps.facebook.com/doyouhavethedrive
http://apps.facebook.com/kiehlsadventure
http://apps.facebook.com/enchantmentcontest
https://apps.facebook.com/fittestfriends
http://apps.facebook.com/promosapp/180705
More promotions:
http://strutta.com/spotlight
Thank you for choosing Strutta!
Contact:
Tina Hoang | Communications Manager | tina@strutta.com | @t1nah on Twitter
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Start your promotion by visiting strutta.com or Call us toll-free at 1-877-477-5717