This Facebook Tab Guide shows you HOW TO: Set Up Your Tab & Fan-Gate for your online promotion in Strutta's DIY Promotion Builder. Strutta is the leading platform for Facebook and online promotions & a Facebook Preferred Developer Consultant.

1. Facebook Tab Guide
How To: Set up your Tab
and Fan-Gate

2. Welcome to your Facebook Tab guide
How To: Set up your tab and Fan-Gate your promotion
So you have devised a fantastic action plan for your
contest or sweepstakes and you5 are working your
way through the Strutta builder.
This guide is intended to help you set up your
promotional tab and Fan-Gate for your contest or
sweepstakes.
Here’s what you will learn in this guide:
How To:
Add a promotional tab to your Facebook Page.
How To:
Fan- Gate your promotion.
STRUTTA FACEBOOK TAB GUIDE

3. Facebook Tab
Tab Image: The tab image is the initial
image your entrants will see when they
access the promotion. This image should
provide a few details on the contest and a
call to action like ‘Enter Now’ or ‘Learn
More’ as clicking the image will take them
to the contest (unless otherwise specified in
the contest builder).
In your Strutta builder > Integration >
Facebook > Facebook Tab:
Select the ‘Add a promotional tab to my
Facebook Page’ radio button and upload an
image for you Tab.
Alternatively you can use custom HTML.
This option enables you to create a more
dynamic page for your Facebook Tab
where you can use different call-outs and
interactive features. PRO package feature.
The image for both of these options should
be 810px wide and your choice of length.
STRUTTA FACEBOOK TAB GUIDE

4. Facebook Fan-Gate
Fan-Gate: Allowing only those who ‘Like’ your
Facebook Fan Page to enter your promotion
is also known as ‘Fan-Gating’. Essentially, you
will display different images for Facebook
fans and non-fans; only fans can access your
promotion.
In the Strutta builder > Integration >
Facebook > Facebook Tab > Fan-Gate:
Here, you will have two options for setting up
your Fan-Gate Tab. You can upload the
images that link through to your promotion,
or you can create custom pages using HTLM.
For best results the images or pages should
be 810px wide and your choice of length.
Image & HTML for non-fans: This should
communicate that you must like the page to
enter.
Image & HTML for fans: This should include a
call to action for those who already Like your
page, such as ‘Click to Enter’.
STRUTTA FACEBOOK TAB GUIDE

5. User Flow: Facebook Page App
A Page App loads within a tab on
your Facebook Page. This is a
popular option as it is one less click
for users to access your promotion
from your Page than a Canvas App.
User Flow:
1. User arrives on your Facebook
page and clicks on the contest/
sweepstakes icon from the list of tabs
at the top of your page.
STRUTTA FACEBOOK TAB GUIDE

6. User Flow: Facebook Page App
2. In contests or sweepstakes which
are fan-gated, non-fans see a 'Like us
to proceed' graphic.
3. Once they ‘Like’ your Page, if
they are an existing fan, or if you have
chosen not to fan-gate the App, then
they are presented with the promotion
home page directly within the tab.
STRUTTA FACEBOOK TAB GUIDE

7. User Flow: Facebook Canvas App,
The biggest difference
between the Canvas App and
Page App is that the Canvas
App is one further click
removed from your page for
the user.
User Flow:
1. User arrives on your
Facebook Page and clicks on
the contest icon from the list
of apps.
STRUTTA FACEBOOK TAB GUIDE

8. User Flow: Facebook Canvas App
2. In contests which are fan-
gated, non-fans see a 'Like us
to proceed' graphic.
3. Once they Like your Page, if
they are an existing fan, or if
you have chosen not to fan-
gate, then they are presented
with the tab graphic.
STRUTTA FACEBOOK TAB GUIDE

9. User Flow: Facebook Canvas App
4. This graphic provides a link
to the canvas page, where
they then can enter the
contest.
NOTE:
If you choose to run your
contest as a Standalone
Microsite or an iframe (website
embed) and you opt to add a
promotional tab to your
Facebook Page, the user flow
will be the same as a Canvas
App.
STRUTTA FACEBOOK TAB GUIDE

10. There You Have It!
The Strutta Facebook Tab and Fan-Gate Builder Guide
Find more help, tips and guides in our Resources section
Please feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta