1. Publicity…What is it???????? *
Promotional Strategies
Read the entirety of this page before you begin!
The goal of public relation efforts: To increase sales, reinforce a good reputation, and
increase willingness of consumers to respond to advertising efforts for the company’s
products.
Public Relations audiences: Customers, employees, and the community. Each audience is
addressed in a variety of ways to generate positive goodwill for a business. Some of the
efforts include:
Customer Relations Activities: On-site child-care facilities; free services such as
delivery, gift wrap, gift registries; customer advisory boards; personal shoppers and
consultants; consumer affair specialists.
Employee Relations Activities: Employee recognition programs; college tuition
reimbursement; health/fitness programs; informational programs.
Community Relations Activities: Participating and sponsoring civic, social, and
charitable events.
Assignment: Using newspapers or the World Wide Web^, locate a total of 5 news releases
demonstrating public relations activities or publicity in general regarding a business. 3 articles
should demonstrate positive relations and 2 articles should demonstrate negative relations.
1. Cut articles out of newspaper.
2. Glue/staple article 1 at the top of the sheet of paper, leaving room to write at the
bottom.
3. Briefly describe the nature of the publicity and identify the target audience for the
event or activity (customers, employees, or the community).
4. Give a brief statement regarding what makes this news/activity/event publicity for the
business.
5. Continue with articles 2, 3, 4, and 5 following the instructions in steps 2-4.
6. When complete, stack the 5 sheets of paper, attached to the upper-left corner a grading
rubric for this assignment.
7. Your completed assignment should be turned in at the designated, in-class location.
Materials Needed:
5 sheets of paper (8 ½ x 11) Newspapers (optional)
Glue or staples Scissors
Writing utensil Computer
Internet Access Printer
^Suggested Web Sites:
www.wallstreetjournal.com www.economictimes.com
*Originated by Roseanne Mabrey, Guntersville High School, Guntersville, AL

2. www.nytimes.com www.usatoday.com
*Originated by Roseanne Mabrey, Guntersville High School, Guntersville, AL