1. January 14, 2013
In This Issue Dear Christy,
Blind Spots
I can tell I'm getting older because I like normal life
better than the rollicking Holidays. In my case, this
means fewer pies and
cookies, less drama, and
more serenity.
I may be an Extrovert (I get
energy from being with
people, vs. introverts who
get energy from being
alone), but I need some
alone time to regroup, reflect
and recharge.
Here's cool factoid: Did you
know the Introvert-Extrovert
split in the US is almost fifty-
fifty?
I found this out last month, when I became certified
to administer and interpret the Myers-Briggs Type
Indicator. I also had a number of ah-ha moments
that you can read about below the three new
programs I'm rolling out this month:
Authentic Marketing for Introverts: The next
group starts next week. You can read about it here
or email me. (By the way, Introverts get energy by
being alone).

2. Don't Do It Yourself Marketing Program: In this
new pilot, busy executives finally get the monkey
off their back. You'll work one-on-one with me to
create a turnkey marketing program that's
congruent with who you are. Read more or email
me for additional information.
Business Plan Refresh: Time to update your
business plan for 2013. This is a special offer of
only $495, for clients who have a worked with me
previously on their business plans. Email me for
more information.
Happy New Year!
Love,
Christy Strauch
Tel: (602) 561-8499
Blind Spots Installed at the Factory
In December, I was certified to administer and interpret the Myers-Briggs
Type Indicator.
In addition to learning:
 The Myers-Briggs is not a test (because there are no right or wrong
answers)
 Your type is all about preferences. These means saying "I'm a big
Extrovert" isn't quite right; the way you're supposed to talk about it
is to say "I have a preference for Extroversion," because "being a big
Extrovert" reduces me to being a stereotype (The instructor was
adamant about this)
 A disproportionate number of business leaders have T (Thinking) and
J (Judging) in their preferences...

3. I also got, at a gut level,
thatevery type has strengths
and blind spots. Being better
acquainted with my blind spots
than my strengths, I spent the
first two days of the class (and
many years before that),
wishing I was another type.
This is delusional. So if you're
spending any time pining to be
someone else, stop it right
now! There is no way to fully
escape your blind spots by trading your personality in for a new model. All
of the types have blind spots. They're installed at the factory.
What you can do is be aware of them, and notice where they might be
getting in your way.
Common Blind Spots
Here are two blind spots that you may already notice depending on whether
you're an Extrovert (get energy from being with people) or an Introvert
(recharge yourself with alone time).
Extroverts: Baby, we can network! Most of us can talk to people we don't
know with ease. We like meeting new people. Our blind spot is not ever
talking to them again after we've met them. Do you have a pile of business
cards in your desk drawer that you need to get into your contact system?
Or link to on LinkedIn? I thought so. This is one of your blind spots:
meeting and connecting with people, and not following up.
Introverts: Networking isn't typically a good fit for you. Don't worry about
it. There are scores of other ways to market. What you might be doing is
ignoring people who call or email you to inquire about working with you,
because they're interrupting your long focus time. You might view potential
new clients who call at the wrong time as...annoying. This is your blind
spot. Figure out when your energy is up during the day and return calls and
emails then. Don't let them languish.
Have you noticed these blind spots or others in yourself? What have you
done to mitigate them? I'd love to hear. And have you stopped wishing you
were someone else yet? Comment here.

4. Calling All Small Business Warriors
Do you love your work but resist doing the business side of it?
Is your income suffering because you can't or won't write a business or
marketing plan?
Face resistance, overcome your fears, master--and even come to love-
-the practical aspects of doing your life's work--and prospering.
Contact me about the Journey of the Small Business Warrior and
individual coaching at (602) 561-8499 or
cms@smallbusinesswarrior.com.
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