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The Measurement of Customer
Satisfaction
http://www.managementparadise.com/ronak.raichura.9/docume
nts/14482/analysis-of-marketing-strategies-of-nestle-maggi/

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Introduction
The Project entitled “ANALYSIS OF
MARKETING AND PROMOTIONAL
STRATEGIES OF MAGGI” deals with the
study of the Maggi Brand that was launched
in India in the year 1983, by Nestle India
Limited, which became synonymous with
noodles.
Mainly, this project studies the Marketing
and Promotional strategies that are adopted
by Nestle India Limited for Maggi over the
years.
And also to know about the market position
of Maggi as a Brand, how they survived in
the past, what all strategies they adopted to
become a well known and well established
brand.

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IIINNNTTTRRROOODDDUUUCCCTTTIIIOOONNN TTTOOO NNNEEESSSTTTLLLEEE
Nestlé S.A. is among the largest
consumer packaged goods companies in the
world, founded and headquartered in Vevey,
Switzerland.
Nestlé originated in a 1905 merger of the
Anglo-Swiss Milk Company, which was
established in 1866 by brothers George
Page and Charles Page, and the Farine
Lactée Henri Nestlé Company, which was
founded in 1866 by Henri Nestlé, whose
name meant "Little Nest".
The company grew significantly during the
First World War and following the Second

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World War, eventually expanding its
offerings beyond its early condensed milk
and infant formula products. Today, the
company operates in 86 countries around
the world and employs nearly 283,000
people.

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HISTORY OF NESTLE
The company dates to 1867, when two
separate Swiss enterprises were founded
that would later form the core of Nestlé. In
the succeeding decades the two competing
enterprises aggressively expanded their
businesses throughout Europe and the
United States.
In August of 1867 Charles A. and George
Page, two American brothers from Lee
County, IL, established the Anglo-Swiss
Condensed Milk Company in Cham. Their
first British operation was opened at
Chippenham, Wiltshire in 1873.

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In September 1867, in Vevey, Henri Nestlé
developed a milk-based baby food and soon
began marketing it. Henri Nestlé retired in
1875, but the company, under new
ownership, retained his name as Farine
Lactée Henri Nestlé.

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Marketing Strategies Of Nestle
Maggi
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marketing-strategies-of-nestle-maggi/

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