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1. PAKISTAN’S
FINANCIAL
SOFTWARE
INDUSTRY
AN OVERVIEW
POWERING GLOBAL
FINANCE
NetSol Inc. became the first Pakistani technology company to enlist on the NASDAQ, and is one of the leaders of Pakistan’s
financial services technology industry. Having won the National Software Export Trophy for several years on the basis of the
success of its singular product – LeaseSoft – Netsol has since successfully diversified – both regionally and sectorally – to
become somewhat of a powerhouse of financial technology across a range of different financial applications and areas.
Netsol, however, is not alone. A number of Pakistani companies – Systems, Mixit, TPS, Softech, Aerocar, Avanza,
Autosoft Dynamics, PIBAS, THKS, and Sidat Hyder Morshed Associates – have created products that form the building-blocks
of an increasingly tech-savvy and complex financial services industry, both at home and abroad. From software for the
mortgage industry to payment and ATM systems, trading systems, asset management systems, core banking systems and
specialised banking applications, Pakistan’s technology companies are powering the global financial industry across Asia,
Europe, North America, Africa, and Oceania.

2. A varied financial services technology sector Serving the global financial services powerhouse
Financial services have long been an important pillar of The United States has been, and will continue to be for
Pakistan’s IT industry that has been overtaken, only some time, the global powerhouse of the financial
recently, by the boom in the telecommunications services industry, and a significant driver of the world’s
sector. Pakistan’s financial services technology industry economy.
is also quite diversified – both in terms of the 27% Banking
geographical-market footprint, and the coverage of
various sub-sectors – and has shown considerable Commercial banking Mutual & close end funds
resilience in the wake of the recent global financial Savings institutions
Credit unions
Securities brokers / dealers
crisis, whose impact has been particularly severe and
prolonged on the developed financial markets in the 21%
Finance companies Securities
United States and Europe. Real-estate investment trusts
Asset- backed securities issuers
Funding corporations
From a market thrust standpoint, for instance, the finan-
cial services technology companies have been varied,
and can be divided into three distinct streams:
13%
Other
• Focussed towards the developed world, especially
the European Union (EU) and the United States (US)
• Focussed towards rest of the world, especially the Life insurance
All other insurers
Asia-Pacific (AP) region
• Focussed towards the emerging markets and 10% 16%
developing countries in the Middle East and North Insurnace
Pensions
Africa (MENA), including, Pakistan’s domestic market
at home
14% Government
Related
Private pension funds
State and local govt funds
In each of these markets, Pakistani IT companies face Federal govt pension funds
and respond to a different set of drivers, challenges, Government sponsored
enterprises Federally related mortgage
and opportunities commensurate with the level of pools
maturity, regulatory needs, demands of the end-
consumer, and growth prospects.
Figure 1: Size and Make Up of United States’ Financial Services Industry (FSI)
(Source: Financial Services RoundTable)
According to a study by McKinsey and Co., the United
Companies profiled in this brochure States’ financial industry represented as much as
35-40% of the asset base of the global financial
industry.1 The Financial Services Round Table – the
NETSOL INC. P1
powerful lobby group of the US financial services
MIXIT TECHNONOLOGIES P3 industry – puts its size at about $60.65 trillion in 2009.2 Of
SYSTEMS LTD. P3 this, about 27% was in banking, 21% in securities, and
TRANSACTION PROCESSING SYSTEMS (TPS) P5 16% in pension funds, among others. The United States
AEROCAR P5 continues to be the most sophisticated and innovative
SOFTECH SYSTEMS P6 of all financial services industries in the world, and this,
SIDAT HYDER MORSHED ASSOCIATES P6 combined with de-regulation and re-regulation, has
CENTRAL DEPOSITORY COMPANY P6 created a vociferous demand for Information
PAKISTAN REVENUE AUTOMATION LTD.
Technology (IT).
P6
NADRA P6
According to Gartner Inc., vertical market IT spending
AUTOSOFT DYNAMICS P6 in financial services in 2009 stood at $554 billion – down
PIBAS P6 0.7% - over the previous year, but still comprising almost
ALCHEMY TECHNONOLOGIES P7 20% of the overall global IT spending.3 The US financial
AVANZA SOLUTIONS P7 services IT spending, although the hardest hit, still
THK SOLUTIONS P7 constitutes a major share of this spending. Gartner has
since revised its forecast for 2011 onwards, and now
OTHERS: projects greater financial services sector growth within
PAKISTAN SOFTWARE EXPORT BOARD
the global IT spending of $2.8 trillion by 2014.4
P7
PAKISTAN SOFTWARE HOUSES ASSOCIATION P7
A number of Pakistani companies have developed
STATE BANK OF PAKISTAN P7 products and services for the demanding consumer at
cutting-edge financial markets in the developed world
in the United States and in Europe.
02

3. Mixit Technologies (Pvt.) Ltd., for instance, provides For over ten years, Systems has developed and
critical product development and 24x7 support supported a suite of branded products that serve some
services to Mixit Inc. in the United States – a provider of of the leading players in the mortgage banking
multi-asset trading systems for equity, options, and industry, from origination, to servicing, and secondary
futures markets, and Order Management Systems marketing. Combined with near-shoring and off-shoring
(OMS) to some of the industry’s leading securities and services, Systems’ products and service portfolios have
brokerage houses. Mixit’s secure and high- been at the centre of the automation, innovation, and
performance suite of products include order and cost-cutting revolution within the US mortgage industry.
execution management workstations, and order
routing networks supporting both buy-and-sell side The “new” emerging markets in Asia and the Pacific
institutions and stock exchanges. Mixit’s products
connect brokers/dealers, financial institutions, interna- While the United States and Europe have been global
tional routing networks, extranets, and exchanges. financial powerhouses for many years, they will not be
alone as global economic centres for long. A McKinsey
With just over five years since the launch of its OMS, the & Co. study estimates that between 2005 and 2015,
company has grown considerably to provide connec- China – with double the growth rate of the United
tivity to over 70 liquidity venues and 200 algorithmic States – will add approximately $2.2 trillion to its GDP in
destinations. Mixit Technologies’ system services more real terms – compared with $3.7 trillion in the United
than 200 brokerage firms, with over 800 deployed OMS States – and will likely reshape the global landscape.5 A
workstations and 2500 FIX connections worldwide. PriceWaterhouse Coopers’ report on emerging markets
identifies the seven emerging (E7) economies as
Mixit Technologies plays a significant role in the design against the G7 developed economies as serious chal-
and development of this mission-critical flagship lengers to the economic weight of G7 countries (see
platform, and is equally involved in daily operational Figure-2).6 Four out of these seven economies, namely,
support, including technical support, client services, FIX Russia, China, India, and Indonesia (the others being
connectivity and support services. The company’s Mexico, Brazil, and Turkey) form part of the Asia-Pacific
dedicated technical team, headed by Yusuf Jan, region. A larger number of countries (such as, Malaysia,
Director and CEO of its Pakistan operations, working out Thailand, Vietnam, the Philippines, Pakistan, and Iran)
of its design and engineering facility in Pakistan, has from the Asia and Pacific region form a much bigger
been solely responsible for this technical and group of thirty economies in another index (the
managerial feat, making it a serious contender in its “PWC30”)7 that are destined to draw a bigger share of
specific market niche. financial services sector growth in the future (Figure-3).
The importance of an emerging Asia is not lost on
Mixit exemplifies a small, but growing, number of Paki- Pakistan’s financial technology industry.
stani companies that have demonstrated an ability to
develop and deliver software products and services for "The Karachi Stock Exchange
some of the world’s most sophisticated financial mar- (KSE) has selected Mixit’s products for their
kets. It has also played a pioneering role in introducing robustness and maturity gained in the US markets.
the Financial Information Exchange (FIX) Protocol to This will standardize our offering, enabling global
Pakistan's capital markets. reach, hence providing mutual benefits to our
members and their international
Systems Limited precedes Mixit by more than a trading partners." – Managing Director, KSE
decade. It is the captive development operation of a
US company with a strong product portfolio for the
mortgage industry. NetSol Inc. is a leading player in this realm, with a signifi-
cant claim to capturing the growing financial clout of
250,000 the Asian consumer. Netsol’s financial leasing software
products – LeaseSoft and, later, the NetSol Financial
Suite (NFS) – have automated the automotive leasing
Domestic credit ($ 2994 bn)
200,000
industry across Asia-Pacific, Europe and North America,
with virtually the “who is who” of the global automotive
150,000 industry, sach as, Daimler, Toyota Motors, Mercedes
Benz, Yamaha, Volkswagon, BMW, Fiat, and Nissan
100,000 among its growing list of clientele.
50,000 NetSol’s financial products are used in Australia and
New Zealand, Thailand, Japan, Singapore, Mauritius,
Saudi Arabia, United States, United Kingdom and
0
China.
2004 2009 2014 2019 2024 2029 2034 2039 2044 2049
G7 E7 World
Figure 2: Financial Services Growth in Emerging Markets (Source: PriceWaterhouse Coopers)
03

4. US EU Rest of World Nominal GDP
(private debt and equity as % of GDP), 2004
per capital
350% $10,000 $25,000
Belgium Switzerland
“Around 2020 to 2025, depending upon whether
300% Netherlands
you’re a pessimist or an optimist, Asia will become the
Spain
250% Malaysia
UK
world’s largest consumer market, with 40% of the
Denmark
S. Africa Singapore global consumption, and United States’ share will shrink
Capital markets penetration
200% Australlia Sweden
Taiwan
France
Canada Germany
Ireland to 20%, UK and Germany to 4%, France and Italy to
150% Portugal
Chile
Itlay
Finland
Japan under 3% and Europe overall to 18%. This will constitute
S. Korea
100%
Thailand Isreal Austria Norway a vast set of changes happening in
India
China
Brazil Russia Greece
EUROPE
the global economy” –
50% Philippines
Former British Prime Minister, Gordon Brown at the
Mexico
Argentina New Zealand
Indonesia Colombia Poland
0%
2.70 3.20 3.70 4.20 4.70
Bretton Woods Conference 2011
Amrket maturity (log nominal GDP per capital), 2004
Nascent Markets Emerging Mature
NFS provides the complete coverage throughout the
Figure 3: Future growth comes from Europe and Asia (Source: McKinsey & Co.8)
life-cycle of the product. Netsol has taken the notion of
It is the Asia-Pacific market, however, which represents quality in product development and support to its
67% of worldwide sales for the company, where NetSol ultimate extreme, having maintained a CMM Level 5
truly commands its position as one of the market certification over the years. While the company’s first
leaders. NetSol’s great tour de force, perhaps, is its products have served it well, Netsol is currently in the
entry into the rapidly-growing Chinese automotive process of rolling out its next generation of products
market. Since entering only two years ago, NetSol has based on Service-Oriented Architecture (SOA) that has
captured 94% of the domestic market addressable by involved several years of re-architecting the whole
foreign companies. Having positioned itself for the product in order to meet the changing demands and
ultimate prize in China, NetSol has recently signed an needs of the future.
agreement in India, enabling it to offer its products in
the Indian market. Plans for launch in the Middle East Where Netsol has ventured so successfully, many other
are also in the offing. companies may seek to go as well. The emerging
markets of Asia and the Pacific represent a future
NetSol is gradually diversifying into other areas growth opportunity that Pakistan’s financial technology
of asset-based finance, such as aircraft, marine, companies will ignore only at their peril. The process has
agricultural machinery, and consumer leasing. only accelerated during the recent global financial
crisis. It can draw strength by building upon its valuable
The distinguishing feature of NFS™ is its ability to cover experience and expertise gained in the domestic
the entire range of the auto-leasing operation. market.
"Our initial confidence in NetSol was confirmed by the depth of industry expertise and openness
we have found in its people during the business process analysis. The relationship with NetSol has
been important - we formed an excellent partnership…It was reassuring to be able to access the top levels of
NetSol's management whenever we needed to. The bottom line is that we would
strongly recommend NetSol." – CEO, Singers Healthcare Finance Ltd.
COMPANIES DOMAINS SPECIALISATIONS
NetSol Technologies Finance and leasing Automotive, aircraft, and marine leasing industry
Systems Ltd. Workflow management and BPM Mortgage industry
TPS Transaction processing Enterprise payment, switch and channel manager
Mixit Technologies Multi-asset trading systems Order and execution management, FIX connectivity
Sidat Hyder Morshed Associates Insurance and banking Insurance, asset management, banking, ERP, etc.
Softech Systems Trading and asset management Stock and brokerage, mutual funds, margin financing
Autosoft Dynamics Banking – core and applications Core banking, Islamic banking, treasury management
Alchemy Technologies Risk management, compliance Basel II compliance, risk manager
PIBAS Pakistan Banking Core banking, Islamic banking, anti-money laundering
PRAL Tax automation and consulting Revenue automation, tax clearing, e-government services, etc.
Avanza Solutions Transaction processing and banking Financial middleware, ATM controller, card production, banking applications
Aerocar ATM systems Low energy and biometric ATM systems
THK Solutions Banking and finance Compliance and audit automation, ITSM, etc.
Kalsoft Banking and exchanges Core banking, currency exchanges
Central Depository Co. Shares’ depository and registration Depository, registrar, investor management
Table 1: Specification and capabilities of the Industry’s leading players (Source: Technomics Compilation)
04

5. Driven by domestic demand Where TPS has chosen to integrate with its product
offerings, Avanza Solutions has done the opposite.
Pakistan has had a significant and rich tradition of Avanza builds upon its successful Rendezvous financial
financial sector liberalisation and growth. Banking and middleware software, and also provides a host of
finance has been, for much of the last decade, one of options to its clients, namely, Nimbus (ATM and POS
the major drivers of IT spending within the country.9 The controller), Vision (a card production system and 360
last decade has seen continued intensification of a degree customer view), Unison (a contact centre
deregulation process that began in the early 1990s. solution), and Ambit (an Internet banking suite). Both
Today, among the commercial banks, 12 foreign and TPS and Avanza are significant regional players in this
20 domestic banks together hold 80% of the banking category.
system’s assets, and foreign banks enjoy the same rights
as local banks (including 100% ownership).10 The While TPS and Avanza delve into the software side of
Karachi Stock Exchange – with $25 billion of market ATM and card processing, Aerocar have developed
capitalisation and over 700 listed companies – had innovative integrated ATMs. In 2009, Aerocar won
once had the highest turnover and year-to-year gains MIT’s Business Acceleration Programme (BAP), an
among all emerging markets in the world. opportunity to spend a summer in the United States,
participating in an entrepreneurship development
In the domestic market, the market characteristics, programme at MIT, and a whirlwind tour of the United
regulatory demands, and consumer choices have States. Aerocar has developed an ATM machine – at a
often created an opportunity for local players to com- significantly lower cost than its closest rivals, NCR and
pete against more established global behemoths in a Diebold – that uses much less energy, and requires
range of different product-market segments, and have even lesser maintenance.
even managed to out-innovate some of these larger
players. Particularly suited to developing country environments,
the machine eliminates the need for constant cooling
ATM, channel management, and payment systems and environment management by working on a clever
principle of creating positive pressure differential
A number of Pakistani companies have developed between the inside and outside of the machine. Aero-
products and solutions for the ATM and payments car is now in the process of rolling out a range of
systems category. Transaction Processing Systems (TPS) biometric ATMs to enhance the security of transactions.
is one of the market leaders in this category, with
around 80% marketshare of self-service banking and
switching solutions. Today, TPS is the fastest growing
cards and payment solutions company in the region,
with direct and indirect presence in over 70 countries,
and the customer base reaching 130 banks and telcos,
spread across 30 countries worldwide. TPS has, over the
years, out-innovated its competitors by developing
and launching a range of different products, including
ATM controllers, POS switch, transaction switching
middleware, cash and cheque deposit suite, card
personalization and management system, EMV
compliance, reconciliation, online fraud detection and
monitoring, and help-desk agent-based solutions. IRIS,
TPS’ ”next generation switching middleware” offers an
integrated solution to various delivery channels, such as
ATMs, IVRs, call centres, Points of Sale Network (at
branches/merchants), Internet banking, cellular bank-
ing, bill payments, etc., and provides considerable
ease of scalability and functionality to its clients.
“The synergies of TPS and 1LINK continue to redefine and reshape the e-banking business within
Pakistan on a national basis. TPS’ switching platform is very reliable, robust and highly scalable,
helping 1Link provide reliable and consistent services to 8.7 million customers of its
31-member bank with 99.9% uptime” – CEO, 1LINK
05

6. Capital markets, fund management, and insurance Other support applications for the capital markets and
its related industries include the central depository and
Capital markets, asset and fund management, and clearing systems by the Central Depository Company
insurance are areas where Pakistani companies have (CDC) and Softech Systems, revenue automation by
dominated the domestic landscape, and are Pakistan Revenue Automation Ltd. (PRAL), and identity
beginning to make serious inroads into the Middle East management systems by the National Database and
and GCC markets. “Here, the needs for localisation Registration Authority (NADRA).
and idiosyncratic regulatory requirements have
‘levelled’ the playing field between domestic and While Softech, SHMA, and others have done well to ride
foreign players”, says Salman Iqbal, the CEO of Softech on domestic demand, and dominate the local markets
Systems. Softech and others have moved in to fill the in their respective segments, the region is truly the next
gap in the local market. Softech’s capital market frontier for many of these companies. “Africa – and the
solutions capture a considerable share (70-75% in some Middle East to some extent – is a natural next step for
segments) of the domestic market. market dominance”, says Salman Iqbal of Softech
Systems, “because of our similarities in regulatory
BackConnect™ – Softech’s flagship product – provides requirements and systems, and the overall level of
a range of offerings, such as a complete back-office as development of their capital markets. The confluence
well as front-office Internet trading functionality with of engagement size or the ability to pay, and the need
order management capability, equity and custody for customisation to meet regulatory needs create a
services, comprehensive exposure and authority ‘sweet spot’ that is quite attuned to where Pakistani
control, and is installed at over 45 clients across the companies have sought to operate on.” Softech enjoys
country. Other products, such as, AssetConnect™, a strong position in Ghana with several deployments.
InvestConnect™, CommodityConnect™, and Fund- Many companies have explored markets in Nigeria,
Connect™ complete the entire range of capital Kenya, Saudi Arabia, UAE, and Bahrain, etc.
markets products. On the whole, Softech’s products
are used by clients with a cumulative $2 billion under
“National Investment Trust (NIT) has been running the
management, including the largest, National AssetConnect system for over a year, at NIT’s head
Investment Trust (NIT) (PK Rs. 80 billion) with 18 branches office and its fifteen online branches, maintaining folios
and several ATM redeem units. of more than 57,000 units holders with a portfolio size of
about Rs 80 billion. Softech Systems has supported us
Sidat Hyder Morshed Associates (SHMA) also offers ably, and responded to our operational and
software for the asset management and mutual funds customization requirements, and we are satisfied with
industries with its iPAMs and Capella solutions their product, service and expertise in this domain”
respectively. While Softech enjoys a market dominant Chairman and President, NIT
position in the capital markets, Sidat Hyder Morshed
Associates (SHMA) enjoys a similar position in the
insurance industry. SHMA’s suite of insurance solutions Core banking systems and banking applications
spans the entire continuum of general (GiS), individual
life (iLAS), group life, and health sub-sectors. With Core banking systems and banking applications is
near-market dominance in Pakistan, and considerable another area where the local demand has created an
success in the Middle East and North Africa (MENA) industry specialisation. Here, though, unlike capital
region (such as Zimbabwe, Lebanon, Syria, and UAE), markets and payment systems, the industry players
SHMA hopes to make a massive push for consolidation have, in recent times, found themselves being
in the Middle East, and new market entry in Europe and threatened by the onslaught of international
the Asia–Pacific region. SHMA also has a market competition. Many have developed core banking
leading position in ERP software for the financial applications for the consumption of the domestic and
services sector – with its own financials and human regional markets. Autosoft Dynamics and PIBAS are
capital management modules – that boasts the largest among the oldest players in this segment. Autosoft’s
enterprise applications installed base in Pakistan. Autobanker™ and PIBAS’ CORE™ have had a number
of deployments in the small-to-medium-sized market
segments. SHMA also has a Bank Essential™ core
banking system. A number of small local banks have
also developed in-house core banking applications –
some using innovative open source platforms – for
greater cost savings and flexibility.
The last decade has witnessed a boom in core
banking solutions in the domestic market, with a
number of large and medium-sized banks spending
millions of dollars on licensing and deployments alone.
Figure 4: Dubai International Financial Centre
06

7. According to one estimate, upwards of $100 million a channels such as mobiles, the Internet, and telephone
year has been spent over a period of several years by banking very attractive and receptive to their offerings.
the domestic banking sector, with the four largest A number of products stand out in this category. These
banks spending between $10-15 million per annum include Alchemy’s Risk Manager (BASEL II compliance);
each.11 The majority of these deployments have gone Avanza’s Ambit (Internet banking) and Unison (contact
to large international vendors such as Teminos, Misys, centre); Autosoft Dynamics’ iBanker (Islamic banking);
Symbols, and others, and the local vendors have been THKS’ GraviDesk (IT service manager), AuditStream
unable to compete in the large banks’ segment. (audit), and Vertex (compliance); and PIBAS’ Shariah
However, deployment is where the local companies (Islamic finance), and SAML (anti-money laundering),
have a clear advantage. Sadia Khan points to the etc.
deployment of AutoBanker at 70 branches of Prime
Bank in 24 weeks as a clear indication of the capability Pakistan’s financial services technology industry stands
that exists locally. Many deployments by international today at a potential inflexion point in its history. A
vendors have been botched, and taken much longer number of positive developments, namely, greater
than planned wasting millions of dollars of shareholders‘ specialisation within particular sub-sector niches, a
wealth. conscious attempt to target MENA and open up
Asia-Pacific markets, and a culture of out-innovating
The local vendors seem stuck in a cyclical “chicken competitors in a select number of small market
and egg” dilemma. Clearly, there is room for creating a segments can position the industry to weather the
more level playing field for Pakistani companies in this storm brought together by the broader global financial
important market segment through proper regulation crisis, and position itself for a renewal.
and public policy, as there is room for the local vendors
to upgrade their capabilities through better A partnership between key industry leaders, users of
partnerships, and collaboration with more established financial services technology, industry associations
global players. They have also tended to focus on (such as P@SHA), Special Interest Groups (SIGs), and
small-sized banks, where their systems seem to meet important government entities, such as the Pakistan
the clients’ needs very well. They have also found the Software Board (PSEB), the State Bank of Pakistan (SBP)
market for specialist and banking applications, such as and others can prove instrumental in bringing about
Shariah-compliant modules, treasury modules, renewal and continued prosperity in the industry.
microfinance modules, as well as alternate delivery
PRODUCT GROUP PRODUCT FRANCHISE
Leasing and Financing NetSol Financial Suite (NFS) and Leasesoft by NetSol
BackConnect, Asset Connect, FundConnect by Softech
Financial and Capital Markets iPAMS and Capella by SHMA
Exchange Plus by Kalsoft
Payment Systems IRIS and Phoenix payment and switching system by TPS
Rendezvous, Nimbus, and Vision systems by Avanza Solutions
AutoBanker by Autosoft Dynamics
Core Banking Systems PIBAS Core By PIBAS
Bank Essential by SHMA
Vortex by Kalsoft
iBanker Islamic Banking Module by Autosoft Dynamics
Risk Manager by Alchemy Technologies
Specialist Banking Solutions
ADAMS Treasury Automation System by Autosoft Dynamics
Ambit Internet Banking System by Avanza
Mixit OMS (Order Management System) by Mixit
Real Time Trading and FIX Connectivity
Mixit FIX Network (Global FIX Connectivity Network) by Mixit
ERP Financials and Human Capital Management (HCM) by SHMA
AuditStream (audit) and Vertex (compliance) by THK Solutions
Audit and Compliance SAML anti-money laundering solution by PIBAS
Support Solutions GraviDesk IT service manager by THK Solutions
Unison contact centre management by Avanza
Insurance GiS (General), iLAS (individual life), and GroupLife by SHMA
Table 2: A Partial List of Leading Financial Services Technology Products of Pakistani Companies (Source: Technomics’ Compilation)
ancial
Netsol Fin nect™
Suite™ BackCon IRIS™ AutoBan
ker™
OMS™
GiS™
MIXIT
Figure 5: Some of the Leading Products in Key Sectors
07

8. Pakistan Software Export Board (PSEB) Pakistan Software Houses Association (P@SHA))
2nd Floor, Evacuee Trust Complex Suite 310, Business Centre
Aga Khan Road, F-5 Block 6, PECHS, Karachi, Pakistan
Islamabad, Pakistan
Telephone: +92 21 3541 8121 and +92 21 3430 4796
Telephone: +92 51 111 333 666 and +92 51 9204074
Contact: Jehan Ara, President
E-mail: mkt@pseb.org.pk E-mail: president@pasha.org.pk
PSEB is the apex body created by the Government of P@SHA is the representative association for Pakistan’s
Pakistan (GOP) within the Ministry of IT and Telecom IT and IT-enabled services industry. It is a platform for
(MOITT) and charged with promoting Pakistan’s promoting, protecting and developing the software
exports from IT and IT-enabled Services (ITES) industry. industry in Pakistan. It provides a focal point of
PSEB does this by hosting and supporting foreign representation to a variety of outside agencies, finds
delegations to conferences and events, match- ways to tackle issues confronting member
making and networking of Pakistani companies with companies, and provides advocacy for the
foreign partners and clients, and supporting interna- advancement of Pakistan’s IT industry.
tional marketing and image-building activities.
To learn more about Pakistan’s IT industry, please
To learn more about Pakistan’s IT industry, please visit visit P@SHA’s website at http://www.pasha.org.pk
the Industry Portal at http://www.IT.org.pk
Disclaimer:
This document is prepared by Technomics International’s
Brand Intellect™ Service for the Pakistan Software Export
Board (PSEB). It provides factual assessment and “best
judgement” analysis of a dynamic and fast-changing
industry. It is not intended as a sole means of advice for
making investment decisions, and neither PSEB nor its
Technomics International Ltd
consultant assumes any responsibility for the same.
93 Century Court
Woking, GU21 6DR
References: United Kingdom
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Financial Services Leadership, 2008 Fax: +44 1483 901925
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http://www.reuters.com/article/2010/10/18/us-gartner- Media's Brand Intellect™ Services provide a unique
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