Everybody has GA data, but often analytics ends with a report or a dashboard. In the session we explore some of the way google analytics data can transformed into specific business activities and how to measure the value on the bottom line.

1. Return on Analytics
The Fine Art of Gettting Operational Value from Analytics Data

3. Once Upon a Time
PAGE 3

4. 01 The Very Basic Facts
02 Data Strategy – The ”Original” Black
04 A Return to The Core
03 The Quest for Value

5. 01 / The Very Basic Facts

6. 01.1 You Can Call Me ”Steen”
01.2 IIH Nordic is
01.4 What we are famous for…
01.3 What we do…

7. Digital Business Thinking
PAGE 7

8. 01 / Data Strategy – The ”Original” Black

10. The Twin Values of Data
PAGE 10

11. Filling the Gap
PAGE 11

12. Knowing, Knowing, Unknown
PAGE 12

13. An Initial Model
PAGE 13
INTERNAL EXTERNAL
INCREASED
EFFICIENCY
NEW
CUSTOMERS
EXISTING
CUSTOMERS
DECREASE
COST

14. Meet the family…
PAGE 14

15. Data Thinking for a Campaign Mind
PAGE 15
Data
Value

16. 03 / The Quest for Value

17. Stack Thinking
PAGE 17

18. Different Business
PAGE 18

19. The Bigger Picture
PAGE 19

20. Operational
PAGE 20
Think About the Entire Company

21. Expand your Data
PAGE 21

22. Thinking Outside the Box

23. Context is Key

24. Segmentation
PAGE 24

25. Getting Personal

26. Your Customers are Unique’ish

27. Personalization
PAGE 27

28. …And Then Some

29. 04 / Return to the Core

31. The Model
PAGE 31
INTERNAL EXTERNAL
INCREASED
EFFICIENCY
NEW
CUSTOMERS
EXISTING
CUSTOMERS
DECREASE
COST

32. Return on Analytics…

33. A Question of Activation
PAGE 33

34. 3 Things Before we Part

36. Practical Thinking
PAGE 36

37. It is All About You
PAGE 37

38. Copenhagen
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2300 København S
+45 70 20 29 19
Stockholm
Strandvägen 7A
114 56 Stockholm
+45 70 20 29 19
London
43A Southend
Road
BR3 1SP. London
+45 70 20 29 19
Oslo
CJ Hambros plass
2
N-0164 Oslo
+45 70 20 29 19
Thanks & 3 Call to Actions
Steen Rasmussen
Senior Partner
Direct: +4526210595
Mail: steen@iihnordic.com
Twitter: @strasm
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