Our thoughts on Canadian sales for the first quarter of 2013.

1. Canadian Sales
1st Quarter 2013
by
Strada IQ
April 2013

2. Good
It was a good quarter
although slightly behind the
previous year which was an
exceptional quarter.
Lets take a look:
January: -2%
February: -3%
March: -1%
Obvious that not many
manufacturers exercised
year end 2012 sales
management compared to
the previous year.

3. Win
Who had wins in the first
quarter?
Yes the Detroit 3 started the
year very strong although
GM faded in March
Chrysler: +4%
Ford: +4%
GM: -4%
Acura: + 40%
BMW: + 6%
Infiniti: + 25%
Jaguar: + 75%
Land Rover: + 22%
Porsche: + 25%
VW: + 12%

4. Fades
Who had “fades” in the 1st
quarter.
Lets take a look:
Audi: -10%
Honda: -11%
Nissan: -15%
Toyota: -10%
Volvo: - 26%
Honda and Toyota were an
unexpected surprise .

5. COMPACT MID SIZE SEDANS
 Hyundai Elantra…11,337  Jetta…………….….7,024
 Honda Civic……..11,287  Ford Fusion………..4,398
 Mazda 3……....….8,851  Honda Accord.........3,725
 Toyota Corolla…....7,881  Hyundai Sonata..…3,255
 Toyota Camry……..2,936
 Chrysler 200…..…..2,638
These folks are trading paint from the start.  Nissan Altima…..….2,330
Honda is holding back on incentives,  Chevy Malibu…..…1,874
mazda is showing renewed life.
The Jetta is in front by a wide margin. The new
Fusin makes its presence felt. Then it’s a
slug fest among the rest. With the Malibu
trailing.
All Figures from Automotive News

6. CUV/SUV PICK UPS
 Ford Escape……….8,411  Ford F Series….….……25,870
 Toyota RAV4……….6,678  Ram…………….………18,189
 Chrysler Journey…..6,548  GMC Sierra………...……9,431
 Hyundai Santa Fe…5,799  Chevy Silverado…………8,186
 Honda CR-V……….5,785
 Chevy Equinox….....3,541 You know the F Series is in front, Ram selling
more than GM pick ups combined…its
As expected the Escape is in front by an huge.
appreciable margin. Then its very
competitive with the RAV4 in second. The love affair with pick ups is strengthening so
Again the Equinox brings up the rear. far this year.
New models make a difference.

7. ENTRY LUXURY LUXURY CUV/SUV
 BMW 3 Series………2,546  BMW X3………….……1,653
 M-B C Class……..…1,984  Audi Q5…………..……1,581
 Audi A4………......…1,257  Lexus RX………………1,476
 M-B GLK………….……1,430
 Infiniti G……….........…629  M-B M Class………..….1,038
 Cadillac ATS………...…537  Acura MDX…….…....…1,205
 Acura TL……………..…399  Acura RDX…………..….1,175
 Buick LaCrosse………..284  M-B M Class………...….1,038
 Lexus IS…….……….…249  Infiniti JX35………........…786
 Cadillac CTS……….….190  Lincoln MKX………….…..738
 BMW X5…………….….…638
 Buick Enclave………..…..571
The top 3 are a constant, with the ATS
 Cadillac SRX……….….…558
disrupting the habitual order of the rest.
 BMW X1…………..………507
An initial shuffling of positions in a competitive
You have to wonder about the brand loyalty!
segment, the top 3 might just hold their
positions.

8. PONY CARS DID YOU KNOW?
 Mustang…………….735  SLS AMG……..…..….15
 Challenger………….392  Lamborghini…..………..42
 Camaro……………..293  Maserati………..……….31
 Ferrari……………….…..60
 Panamera…..…...….…..58
Sam Posey just passed Mark Donahue in the  GT-R…………..……...…22
Camaro.  R8……………………..….9
 Bentley………..…..…….32
Do you get the feeling GM is a little slow?
 Volt…………..……..…..177
 Leaf…………..…………156

9.  A strong first quarter by several manufacturers, especially the Detroit 3.
 GM faltered in March.
 Honda and Toyota are disappointing, we were expecting more.
 The Korean juggernaut is losing some momentum.
 There was no prolific sales management at the end of 2012, compared to 2011.
 Some manufacturers are already blinking, other will reassess their position.
 VW is surprisingly strong on the strength of the Jetta.
 The market for CUV’s is expanding.
 The love affair with full size pick ups is strong.
 Sales of CPO vehicles are increasing for some, and softening for others.
 As usual new models generate additional sales.
 Focused programs/incentives generate opportunistic sales.
Lets see how the strategies get executed in the 2nd quarter.
Thank You