1. Social Selling Experts
Socialize the Top of your Sales Funnel

2. Our goal for your business
Help your team challenge the status quo, build
trust & create Inception with your prospects.
Win opportunities by making your competition
irrelevant!

3. Challenge #1 – Adoption is difficult, how
can you make this stick?
Most sales training is a “Dog & Pony Show”.
Only a few of your star performers catch on.

4. With you for 6 months, guaranteeing adoption!
Raising the baseline for your core performers.
We have a step-by-step system that makes your
team SOCIAL SELLERS.

5. Need for ongoing support
Social Selling is THE evolution in selling.
Deals will be won with social over next 10 years!
Social Selling constantly changes MONTHLY
(new tools & best practices)

6. Challenge #2 – Training fees are typically
upfront, expensive and difficult to justify
Best-­‐of-­‐Breed
training
has
high
upfront
costs.
Difficult
to
jus8fy
&
gather
budget
for.

7. Small Monthly Fees
Plus fixed fee – don’t worry about auxiliary costs.
Invite your entire sales & marketing team.

8. How to turn you into Social Selling experts?
• Crawl, Walk, Run over 6 months
• Live & Virtual Training with tests & certification
• Video Asset Library (50+ videos) on best
practices - you own for life (constant learning)

9. Set-up – Profile Review
Personal Profile Reviews of all your sales reps.

10. Set-up – Management Training & KPI’s
Adoption is achieved when management is
100% behind the training.
You have an opportunity to adjust training to
your world.

11. Phase #1 (on-site)
Keys to the Sausage Factory
Be a Social Selling leader in
30 – 60 minutes per day!
1 hour/day = $350,000 worth of new opportunities in 6 month

12. Onsite Training –
Build Optimum Profiles

13. Onsite Training –
Mapping the Buyer Persona(s)
What will push your buyer off their Status Quo?
LinkedIn Skills, Signal & Twitter Lists to unlock
topics, trigger events that challenge your buyer.

14. Onsite Training –
Maximize Groups for Business Development
TIP – Unlimited Prospects
YOU CAN MESSAGE FOR FREE!
Follow up to 5,000
prospects!
Use timing to your
advantage!!!

15. Onsite Training –
Curate “Challenger” Articles

16. Onsite Training –
Identify Trigger Event Opportunities
Be the first to add value!

17. Phase #2 –
Adoption Training
Video conference call to help team master:
• Profiles that scream thought-leader
• Groups that maximize opportunities
• Skills, Signal & Twitter for persona strategies
• Curating thought-leadership that challenges
• Listening for opportunities

18. Phase #3 –
“Sphere of Influence” Messages
“Sphere of Influence”
Decision-Makers
Insights “Competitors”
Followers

19. Phase #4 –
Building a lead generation machine
“I don’t have a problem”
“Ok, so I have a challenge, now what?” Track interest
Web Form
“Interesting, solutions exist – who’s the best vendor?”

20. We’re your partner in design & execution
“Challenger” Assets
• Blogs
• Infographics
• “How To” Guides
• Videos
• Landing Pages
Sales 2.0 Tools
• Net Results (Marketing Automation) set-up)
• LinkedIn Sales Navigator

21. Phase #5 –
“Priority Shifting” Messages

22. Phase #6 –
Adoption Training
Video conference call to help team master:
• Messaging best practices
• Asset connectivity, tracking & follow-up
• Use LinkedIn Insights to find top prospects
• Segment “Followers” to grab hot leads
• Leverage Decision-Makers’ 1st degree
network

23. Phase #7 –
Advanced Social Tools
h<p://my.storyquest.com/ronankeane

24. Phase #8 –
Competitive Intelligence
If you can’t be first, be smarter!
Track their connections!

25. Phase #9 –
MicroMarketing
http://www.xo.com/sites/MarcCloutier/

26. Phase #10 –
Adoption Training
Video conference call to help team master:
• Help to adopt weekly “Campaigns”
• Build a competitive intelligence system with
LinkedIn & Twitter
• MicroMarketing to build reps brand & klout

27. Phase #11 –
Future of Social Selling
Social Proximity Power of Google+
5x greater
close
rates

28. Phase #12 –
Test & Certification
Analyze KPI’s over the course of 6 months
• Network Growth
• Content Engagement
• Warm Prospects (MQL’s)
• Opportunities (SQL’s)
• Revenue attributed to Social Selling
You will have concrete ROI evidence of success.

30. Clients – now Social Selling experts
For Testimonials - Click Here

31. Fee Schedule
Small Business = $1,499/month
Mid-Market = $3,999/month
Enterprise = $7,999/month
** after 6 months, $999/month (month-to-month retainer) for additional
support
*** Any marketing assets and/or Sales 2.0 tools requiring design & set-
up are additional.

32. Contact Us
Jamie Shanks, MBA
Managing Partner
Main: 905-502-5512 x4009
Cell: 416-409-4999
Email: jamie@salesforlife.com
LinkedIn: http://www.linkedin.com/in/jamestshanks
Twitter: @james_t_shanks