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09 – Media Control What we didn’t talk about last week
Class Business Announcements Henry Jenkins (Friday, September 30, 12:30PM-1:45PM in RTV 245) John Stewart (Friday, September 30) #IUT205 Assignment 1: 10/13 Exam 2: 11/10
Assignment 1
Last time on T205
Exam
Convergence Across Media
General Employment Trends
Prosumer Revolution
The Big QuestionWho has programmed the computer code that governs these automatic routines?
Who is Controlling your Brain?
Potter’s Hypothesis Ownership patterns show a strong movement toward concentration and away from localism.
Mine But also towards individualism
Media Control
Two Competing Values
Cross-Ownership & Control
Issues of Concern
Power
Concentration of Power
Controls Information
The instrument (the telescreen, it was called) could be dimmed, but there was no way of shutting it off completely.
April and May, 1986
Two Competing Values
Localism - Power among as many people as possibleEfficiency - Concentration of power
Statevs federal
Lots of different choices Or A few cheap dependable choices
Localism Power among as many people as possible
Populist
Closer to the hands of the people
Power of the individual
Media starts at the local level
Who decides who gets access to a limited spectrum?
Radio - Geographic regions and limited power
Public Interest
Limited Ownership
The sevens 7 AM 7 FM 7 TV
The Twelves 12 AM 12 FM 12 TV
Telecommunications Act -1996
Deregulation
Complex Systems
Undiscovered Country
Why?
Political and Business Climate
Efficiency
Concentration of power Concentration Consolidation Centralization
Goal Gain Money Gain Resources
Media Consolidation
Bigger companies mean less voices
Trend to greater concentration
The Big Six
Bertlesman BMG Sony – BMG RTL Group (TV) Gruner + Jahr (Magazines) Random House
The Big Five
Disney ABC Disney Channel Disney Television  Toon Disney Touchstone Television A&E (37.5% with Hearst and GE) Lifetime Network (50%) ESPN (80% with Hearst) ESPN2 (80% with Hearst) ESPN Classic (80% with Hearst) ESPN West (80% with Hearst) ESPNews (80% with Hearst) Buena Vista Television Biography Channel (with GE and Hearst) History Channel (37.5% with Hearst and GE) Classic Sports Network E! (35%)
General Electric NBC A & E (with Disney and Hearst) American Movie Classics (25%) Biography Channel (with Disney and Hearst) Bravo (50%) Bravo International CNBC Court TV (with Time Warner) Fox Sports NetHistory Channel (with Disney and Hearst) Independent Film Channel MSG Network MSNBC (50%) National Geographic Worldwide News Sport Prime Prism (with Rainbow, a subsidiary of Cablevision, and Liberty Media, a subsidiary of TCI) Romance Classics Sports Channel Cincinnati, Chicago, Florida, New England, Pacific, Ohio, Philadelphia
News Corp Fox Fox Family Channel (50%) Fox News Channel fx (50% with TCI's Liberty Media) fxM (50% with TCI's Liberty Media) Fox Sports Net (25% with TCI, GE and Cablevision) The National Geographic Channel (50%) FIT TV Partnership Regional networks, including TV Guide Channel and Fox Sports New York
Time Warner Turner Broadcasting WB HBO (75%) Cinemax HBO Direct Broadcast Court TV (33% with GE) TBS Superstation Turner Classic Movies TNT Cartoon Network Comedy Central (37.5% with Viacom) Sega Channel OVATION (50%) Women's Information Television (WIN) (partial) TVKO (75%) 4 regional all-news channels CNN CNN/SI (with Sports Illustrated) CNNfn(financial network) CNNRadio Headline News Sportsouth CNN International CNN Airport Network
Viacomm CBS  UPN Nickelodeon MTV M2: Music Television VH1 Showtime Nick at Nite'sTVLand Paramount Networks Comedy Central (50% with Time Warner) TNN: The Nashville Network Movie Channel FLIX All News Channel (50%) Sundance Channel (45%) Midwest Sports Channel CBS Telenoticias (30%) Home Team Sports (66% with News Corporation)
Can Con
Advantages& Disadvantages
Cross-Ownership & Control
Types of Concentration
Horizontal Merger
Vertical Merger
Conglomerate Merger
MegaMerger
International Perspective
Concentration of Advertising Agencies
Concentration of Advertisers
PepsiCo PepsiCo Americas Foods PepsiCo Americas Beverages Restaurants (Yum! Brands)
Issues of Concern
Deregulation
Change in Content
Harmful content?
Lack of Access
Internet
Zombie Shark II- What do you mean you give it away for free?
7 billion producers and distributors
The individual producer owner and distributor
Rule 1 The network gravitates toward free
…Or is this just another sale?
Who controls the past controls the future; who controls the present controls the past.
Who do you  let control  your media?
Media Control
Two CompetingValuesand a third
Cross-Ownership & Control
Issues of Concern
Next – Effects! 14

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