Storyberg was shortlisted for the Optus Innov8 Seed Program Season 2. Here are the slides from our Storyberg pitch.

1. Understand how product changes
affect user engagement
Align product development
with growth and engagement metrics

2. The Problem

3. The Problem

4. The Solution

5. The Analytics Iceberg

6. Traditional Analytics
Database queries Raw data
KISSmetrics Track everything
Google Analytics Page views

7. Actionable Insights
Features Growth
Campaigns Engagement

8. Release Cohorts

9. Cohort Analysis

10. Release Cohorts
+

11. Release Cohorts

12. Release Cohorts
Track your progress
See who
Set a uses your
metric app
goal

14. Lean Product Development Dashboard

15. Integration
Javascript Library Ruby Gem
Javascript API HTML Feature Tagging

17. Signup to install rate
was 30%

18. Signup to install rate
goal of 50%

19. Signup to install rate
up to 80%

20. Pay as you grow
Scale
Growth
Discovery
$29 $79 $249
per month per month per month
up to 10,000 users
up to 50,000 users
up to 250,000 users

21. Customer Segments
Discovery Growth
SaaS Mobile Games

22. Team
Michael Dijkstra - Co-founder
Head of Product and Customer Development
6 startups, Pollenizer - Incl. Pygg funded at 2M valuation within 6 months
michael@storyberg.com @micdijkstra
Kevin Nguyen - Co-founder
Head of Engineering
10 startups, Pollenizer - Incl. SaaS HR Tool for Corporate Customers
kevin@storyberg.com @saltysealion
Investors and Advisors

23. Raising $800K
Business Expand into Build out
Development Mobile Games Team

24. Understand how product changes
affect user engagement
Release cohorts align product development
with growth and engagement metrics
Michael Dijkstra
michael@storyberg.com
@storyberg storyberg.com