2. Why did we merge our teams?
Search has changed over the last few years.
Quality of content/ signals of Bing & Google now incorporate Social
quality become most important & Signals as key factors in determining
to search engines rankings
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3. Bing & Google will expand the use of social signals
on the search results pages and social’s impact is
only growing!
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4. Twitter & Facebook, App Search, etc are siloed,
but we still need to compete to rank well on these
new platforms.
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9. What you need to do.
Succeed in 2012 by Taking a holistic approach to Social Media & Optimization
to:
• Improve social signals & positively impact
rankings
• Rank well within siloed platforms
• Ensure that content is discoverable in all
platforms and all channels
• Continually optimize social content and
execution
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