2. 2
A Little Teamwork Goes a Long Way
Let’s Build Your Digital Book Marketing Campaign Together
The following is a step-by-step guide to building your digital book
marketing campaign.
3. 3
Campaign Basics
Getting Started
Goal
þ Enter basic information
.Author Tasks
þ Change account password
þ Add profile pic, public email, social media links, etc.
þ Answer “Interview questions”
5 Minutes
Edit Profile
Time Estimate:
Questions?
4. 4
Launch Portfolio Planner
Uploading Book Information
Goal
þ Upload book information as
prompted by the system
Author Tasks
þ Cover art
þ Book
description
þ Book specs
þ Video assets
þ Audio assets
þ Various selling
links
þ Book excerpt
þ Book reviews
þ Other
marketing
assets
Project Portfolio
15 Minutes
Time Estimate:
Questions?
5. 5
Launch Digital Press Kit Platform
Organizing Your Marketing Assets
Goals
þ Customize digital press kit(s)
þ Publish to Web
Author Tasks
þ System auto-populates press kit
from Portfolio inputs
þ Get familiar with press kit editing
system
þ Customize “look and feel” of the
press kit
þ Add additional marketing
information, as needed
þ Create additional press kits, as
needed
30 + Minutes
Time Estimate:
Digital Press Kit Platform
Questions?
6. 6
15 Minutes
Time Estimate:
Marketing Plan Wizard
Goal
þ Develop actionable, step-by-
step marketing plan
Author Tasks
þ Launch Marketing Plan Wizard
þ Select answers to five multiple
choice questions
þ Refine target audience
parameters
þ Review and finalize marketing
plan
Launch Marketing Plan Wizard
Customizing the Marketing Plan
Questions?
7. 7
30+ Minutes
Time Estimate:
Goal
þ Develop book market research platform
to identify target book audiences
Author Tasks
þ Search Storiad Book Market
Research database
þ Save contacts to series of lists
Launch Book Market Research Platform
Using the Storiad Contacts Database
Research Platform
Questions?
8. 8
30+ Minutes
Time Estimate:
Goal
þ Customize messaging templates to
correspond to saved contacts lists
þ Start sending marketing messages
Author Tasks
þ Access preloaded messaging templates
þ Customize templates, as needed
þ Verify prepopulated contact information
þ Review and finalize marketing messages
þ Send messages
Messaging Platform
Launch Messaging Platform
Customizing & Sending Marketing Messages
Questions?
9. 9
5 Minutes
Time Estimate:
Goal
þ Schedule first author video event
Author Tasks
þ Customize video event details
þ Schedule event time and date
þ Send event invitations via email and
social media
Video Event Platform
Launch Video Platform
Scheduling Author Video Events
Questions?
10. 10
5 Minutes
Time Estimate:
Networking Platform
Goal
þ Connect with other authors from on the
Storiad network
þ Start Discussion Group
Author Tasks
þ Send networking invites
þ Customize Discussion Group, as needed
þ Invite contacts to join Discussion Group
Launch Networking Platform
Starting a Publishing Industry-oriented Network
Questions?