Online competition is only getting more fierce, and search engine algorithms seem conspired to keep you out of the top spot of the rankings. The only way to survive in this environment is to go beyond having a great website and build a truly unforgettable web presence. You'll learn how in this presentation. Specifically, you'll learn: >> Why your website is hearing crickets. Why aren't you getting traffic, leads and sales? >>How to build a web presence that people love, return to and remember to tell their friends about. >>Why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.

1. @StoneyD
Stoney G deGeyter
@polepositionmkg
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HOW TO MAKE YOUR WEBSITE AMAZINGLY, INCREDIBLY,
AND EXTRAORDINARILY

2. xxxxx @StoneyD
• @StoneyD
linkedin.com/in/stoneygd
Web Presence
Optimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS ME
WebMarketingChecklist.com

3. The challenges of building a web presence
More data has been created in
the past two years than in the
entire previous history of the
human race.
--Sharon French, Oppenheimer Funds

4. The web is a busy place

5. Web users are highly distractible
Squirrel

6. Everyone is fighting for attention

7. Learn to be unforgettable

8. Becoming unforgettable means…
When someone
thinks about the
products, services
or information
you offer…
…they think of you first!

9. Just any ordinary site won’t do

10. Create an extraordinary website

11. xxxxx @StoneyD
Be Unique

12. Create a unique value proposition

13. Don’t try to be all things to all people
But Pontiac wanted a bigger audience…
Where is Pontiac today?

14. Find a problem and solve it

15.  1/3 Regular
 1/3 Spicy
 1/3 Chunky
Find a want and deliver it
vs
What do people want?

16. Find a void and fill it

17. xxxxx @StoneyD
Find Your Voice

18. What is your voice?

19. How would you rewrite this content…
We offer a wide selection of long-
lasting batteries designed to deliver
enough power to start any vehicle
in any weather condition. We sell
durable batteries you can trust.

20. Humorous
Our car batteries are
durable, long-lasting
and deliver enough
power to start any
vehicle in the harshest
winter environment.
Your escape from the in-
law's is guaranteed
every season of year.

21. Snarky
When headed to the in-
law's you want to be
equipped with one of
the most powerful car
batteries money can
buy. Come hell or high
water, you're getting
out of there alive!

22. Brutally honest
Your boss is a jerk, your
wife a nag and your
friends are idiots. You
need an escape. Where
you go is up to you, how
you get there is up to us.
Our car batteries will
start any vehicle any time
any where. We're ready
to go when you are.

23. Whimsical
You want a durable,
long-lasting battery?
Yeah, we got that. There
is no natural force in the
world that'll keep our
batteries from doing
their job. When you
need power, we deliver.

24. Serious
Our car batteries are
durable, long-lasting and
deliver enough power to
start any vehicle in the
harshest winter
environment. You're
guaranteed to get power
to your vehicle when you
need it most.

25. Thoughtful
Let's face it, batteries fail at
the worst possible time, in
the worst possible place.
We've built reliability into
all our car batteries so they
deliver the power you need
when you need it most to
get you where you want to
be.

26. Down to earth
We don’t compete on
price, we compete on
quality. Our batteries
deliver the juice to start
any vehicle even in the
harshest winter
environment. Can you
really put a price on
that kind of reliability?

27. Flowery
Our car batteries are
designed to withstand
whatever forces of nature
that heaven above (or you
know who below) can throw
at it. When you turn that
key, you're vehicle will roar
to life without so much as a
cough or sputter.

28. xxxxx @StoneyD
Create a Compelling
Experience

29. Spectacular on-site experience (usability)
This
Not
This

30. Intuitive navigation

31. Don’t make visitors hunt for information

32. Easy to achieve goals

33. Clear path to conversions

34. Find ways to delight your visitors
Unlimited customer
support
Hassle-free returns
Proprietary products
Free shipping
More experts available

35. Build trust through excellence
Return calls
and emails
Secure
information
Be open &
honest
Customers
first
Exceed
expectations

36. xxxxx @StoneyD
Publish Valuable Content

37. Expert knowledge

38. Product information & specs

39. Product comparisons

40. Customer reviews

41. Tips and tutorials

42. Company background and mission

43. How to videos

44. xxxxx @StoneyD
Why Extraordinary
Websites Win Every Time

45. They earn top search engine rankings

46. They bring in targeted traffic

47. Improved conversion rates

48. Word of mouth

49. Customer loyalty

50. Stand out in a sea of thousands

51. xxxxx @StoneyD
PolePositionMarketing.com
Thank
You!