Keyword Research and Selection

Keyword Research and Selection The Definitive Guide to Gathering, Sorting and Organizing Your Keywords into a High-Performance SEO Campaign

Introduction Why is it so darn important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEARCH

Introduction Keywords are foundational ,[object Object],[object Object],[object Object],[object Object]

Introduction Not all keywords are equal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction It ain’t easy doing it right ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase I: Finding Core Terms What is a core term? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bag Sports bag Baby bedding Garage plans School supplies Kids ski clothing Cost segmentation Battery Motorcycle battery Battery chargers Flowmeters Snowmobile clothing Plastic key cards

[object Object],[object Object],[object Object],[object Object],Phase I: Finding Core Terms What’s not a core term? bag

Phase I: Finding Core Terms How to find core terms ,[object Object]

[object Object],Phase I: Finding Core Terms How to find core terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase I: Finding Core Terms How to find core terms ,[object Object],[object Object],[object Object],TM

[object Object],[object Object],[object Object],[object Object],[object Object],Phase I: Finding Core Terms How to find core terms

Phase I: Finding Core Terms How much is enough? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],teacher supplies teaching supplies free teacher supplies teacher supply stores teacher supply free teaching supplies teacher supply store elementary teacher supplies

Phase I: Finding Core Terms Four factors of prioritization

Phase I: Finding Core Terms Look beyond “right now” ,[object Object]

Phase II Researching Search Phrases

Phase II: Researching Search Phrases What is a search phrase? ,[object Object],[object Object],[object Object],[object Object]

Phase II: Researching Search Phrases How to find search phrases ,[object Object]

Phase II: Researching Search Phrases How to find search phrases ,[object Object],[object Object],[object Object],[object Object],[object Object]

Phase II: Researching Search Phrases Combining core terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase II: Researching Search Phrases Splitting into sub-core groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Researching Search Phrases Search phrase spreadsheet

Phase III Analyzing and Eliminating Keywords

Analyzing and Eliminating Keywords Phrase types

Analyzing and Eliminating Keywords Single word phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Multi-word phrases ,[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Multiple phrase variations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Localized phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Keywords that convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Measurable search volume ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Informational queries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Analyzing phrases for quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Analyzing and Eliminating Keywords Don’t rely on your own analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phase IV Organizing Keywords for Success

[object Object],Organizing Keywords for Success Making SEO successful

Organizing Keywords for Success Organize for performance

Organizing Keywords for Success Assigning core terms to pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizing Keywords for Success Build additional content pages ,[object Object],Create more entry points!

Organizing Keywords for Success Segmenting keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizing Keywords for Success Search phrase spreadsheet

Organizing Keywords for Success Grouping phrases for on-page SEO ,[object Object],[object Object],[object Object],cheap discount bargain elegant designer modern vintage antique old baseball basketball football 14 volt 18 volt 24 volt

Organizing Keywords for Success Let the content guide keywords

Conclusion Don’t rush ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! www.PolePositionMarketing.com

Keyword Research and Selection

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