4. @StoneyD
What makes a good PPC landing page?
Strong Headline
Topically Focused
Content
Benefit-Oriented
Content
Scannable
Content
Visual Clarity Call-to-Action
Testing Page speed
Keyword
Relevance
Privacy and Data
Policies
5. @StoneyD
What makes a good SEO landing page?
Keyword
Focused Title
Proper Content
Hierarchy
Well-Written
Description
Inbound Links
Powerful
Headline
Socialization
Options
Testing Page Speed
Optimized
Content
Navigation
Heirarchy
9. @StoneyD
HEADLINE
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
The 8-10 most
words on the page.
Title Tag
11. @StoneyD
Read: The Complete Guide to Mastering Your Title Tags
polepositionmarketing.com/emp/complete-guide-title-tags
Read Your Competitor’s Titles
• Why are they ranking?
• What compels YOU to click?
12. @StoneyD
HEADLINE
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
A key factor in
getting the click
Meta Description Tag
14. @StoneyD
Read: The Complete Guide to Mastering Your Meta Tags
polepositionmarketing.com/emp/complete-guide-meta-tags
Give a taste, not the answer
• Leave the reader wanting more
• Present a blatant CTA
15. @StoneyD
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
HEADLINE
Follow the scent
from the page or
ad title
Headline
17. @StoneyD
Lead the reader
Read: The Complete Guide to Mastering Your Heading Tags
polepositionmarketing.com/emp/complete-guide-heading-tags
• No closed statements
• Keep them reading
18. @StoneyD
HEADLINE
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
Establishes
emotional
connection
Hero Image
20. @StoneyD
HEADLINE
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
Concentrate on
what the reader
values
Content
21. @StoneyD
Focus on reader goals
How their
lives will
be
bettered?
How will
their goals
be
achieved?
What’s in it
for them?
22. @StoneyD
Content conversion tips:
• Long enough to satisfy the query
• Short enough to stay on point.
• Long-tail and related phrases
• Properly coded
23. @StoneyD
HEADLINE
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
Keep it clean
Visual Clarity
27. @StoneyD
HEADLINE
HERO IMAGE
CONTENT
S O C I A L
CALLTO
ACTION
TESTING
VISUALCLARITY
INBOUND LINKS
<TITLE>
<meta name=“DESCRIPTION”>
Compel an action
Call to Action