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1
@StoneyDStoney G deGeyter
CAN SEO
SURVIVE
WITHOUT
SOCIAL
MEDIA?
2
@StoneyDStoney G deGeyter
SOCIAL MEDIA CHANGED SEO FOREVER
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
How to get rankings in 1999
SOCIAL MEDIA CHANGED SEO FOREVER
$
$
$
SEO &
Links
Social Content Usability Conversions
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
How to get rankings in 2014
SOCIAL MEDIA CHANGED SEO FOREVER
SEO &
Links
$
$
$
$
$
$
$
$
$
$
$ $
Social Content Usability Conversions
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Question: Do social shares help with SEO?
SOCIAL MEDIA CHANGED SEO FOREVER
http://moz.com/blog/google-plus-correlations
https://news.ycombinator.com/item?id=6243451
The REAL Question: Does social media help with SEO?
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Correlation vs. causation
SOCIAL MEDIA CHANGED SEO FOREVER
Source: http://xkcd.com/552
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Correlation can assist causation
SOCIAL MEDIA CHANGED SEO FOREVER
Social Media -----------> Rankings
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Social media increases ranking opportunity
SOCIAL MEDIA CHANGED SEO FOREVER
9
@StoneyDStoney G deGeyter
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Quick indexing of socialized pages
HOW SOCIAL CORRELATION IMPACTS SEO
Pages posted to
can be crawled within
six seconds!
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Grows exposure
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Increases traffic to site
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Indirect increase in links
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Demonstrates popularity
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Signal of relevance
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Adds branding
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Builds authority
HOW SOCIAL CORRELATION IMPACTS SEO
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Effects personalized results
HOW SOCIAL CORRELATION IMPACTS SEO
19
@StoneyDStoney G deGeyter
WHERE IS SEO GOING?
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
If this is how to get rankings in 2014
SOCIAL MEDIA CHANGED SEO FOREVER
SEO &
Links
$
$
$
$
$
$
$
$
$
$
$ $
Social Content Usability Conversions
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Then this is how to get rankings in 2016
SOCIAL MEDIA CHANGED SEO FOREVER
SEO &
Links
$
$
$
$
$
$
$
$
$
$
Social Content Usability Conversions
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
If all your money is going here
SOCIAL MEDIA CHANGED SEO FOREVER
$
$
$
SEO &
Links
Social Content Usability Conversions
CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon
Your rankings are going here
SOCIAL MEDIA CHANGED SEO FOREVER
2008 2010 2012 2014 2016
Thank You!
@StoneyDStoney G deGeyter

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Can SEO Survive Without Social Media?

  • 1. 1 @StoneyDStoney G deGeyter CAN SEO SURVIVE WITHOUT SOCIAL MEDIA?
  • 2. 2 @StoneyDStoney G deGeyter SOCIAL MEDIA CHANGED SEO FOREVER
  • 3. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon How to get rankings in 1999 SOCIAL MEDIA CHANGED SEO FOREVER $ $ $ SEO & Links Social Content Usability Conversions
  • 4. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon How to get rankings in 2014 SOCIAL MEDIA CHANGED SEO FOREVER SEO & Links $ $ $ $ $ $ $ $ $ $ $ $ Social Content Usability Conversions
  • 5. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Question: Do social shares help with SEO? SOCIAL MEDIA CHANGED SEO FOREVER http://moz.com/blog/google-plus-correlations https://news.ycombinator.com/item?id=6243451 The REAL Question: Does social media help with SEO?
  • 6. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Correlation vs. causation SOCIAL MEDIA CHANGED SEO FOREVER Source: http://xkcd.com/552
  • 7. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Correlation can assist causation SOCIAL MEDIA CHANGED SEO FOREVER Social Media -----------> Rankings
  • 8. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Social media increases ranking opportunity SOCIAL MEDIA CHANGED SEO FOREVER
  • 9. 9 @StoneyDStoney G deGeyter HOW SOCIAL CORRELATION IMPACTS SEO
  • 10. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Quick indexing of socialized pages HOW SOCIAL CORRELATION IMPACTS SEO Pages posted to can be crawled within six seconds!
  • 11. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Grows exposure HOW SOCIAL CORRELATION IMPACTS SEO
  • 12. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Increases traffic to site HOW SOCIAL CORRELATION IMPACTS SEO
  • 13. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Indirect increase in links HOW SOCIAL CORRELATION IMPACTS SEO
  • 14. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Demonstrates popularity HOW SOCIAL CORRELATION IMPACTS SEO
  • 15. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Signal of relevance HOW SOCIAL CORRELATION IMPACTS SEO
  • 16. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Adds branding HOW SOCIAL CORRELATION IMPACTS SEO
  • 17. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Builds authority HOW SOCIAL CORRELATION IMPACTS SEO
  • 18. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Effects personalized results HOW SOCIAL CORRELATION IMPACTS SEO
  • 20. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon If this is how to get rankings in 2014 SOCIAL MEDIA CHANGED SEO FOREVER SEO & Links $ $ $ $ $ $ $ $ $ $ $ $ Social Content Usability Conversions
  • 21. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Then this is how to get rankings in 2016 SOCIAL MEDIA CHANGED SEO FOREVER SEO & Links $ $ $ $ $ $ $ $ $ $ Social Content Usability Conversions
  • 22. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon If all your money is going here SOCIAL MEDIA CHANGED SEO FOREVER $ $ $ SEO & Links Social Content Usability Conversions
  • 23. CAN SEO SURVIVE WITHOUT SOCIAL MEDIA? @StoneyD #pubcon Your rankings are going here SOCIAL MEDIA CHANGED SEO FOREVER 2008 2010 2012 2014 2016