Ready to start a business blog but not sure where to start? Start here! This presentation takes you step-by-step through the process of creating an epic business blog that delights audiences and helps you grow your business.
2. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
• @StoneyD
• +StoneydeGeyter
• linkedin.com/in/stoneygd
Web Presence
Optimization
PolePositionMarketing.com
Stoney deGeyter
THIS IS
ME
WebMarketingChecklist.com
3. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Part 1:
Setting Up Your Blog
4. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
What’s In It For You?
10. Blogs build customer loyalty
64%
Connections via Social Media AFTER Purchase
Likely to Follow
Unlikely
Unsure
WHAT’S IN IT FOR YOU?
11. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Exercise:
What do YOU want to get out of blogging?
12. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Blog Settings
13. Free vs hosted options
Free
Um, it’s free
Easy set up
Easy templates, but similar to
others
Generic URL
Fast indexing in engines
You can be censored
Hosted
Not so free
Requires technical set-up
Easy templates, yet highly
customizable
Custom URL
Promotion required
You own it
BLOG SETTINGS
23. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Part 2:
Becoming a Successful Blogger
24. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Plan for the Long Haul
25. Know who you are
Go beyond the
labels (B2B, B2C,
industry, etc.) and
what you sell
Find your story
from a human
perspective
How does your
business make a
difference in this
world, both for
customers and
community?
Commit to
sharing your story
in a human way
PLAN FOR THE LONG HAUL
37. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Act Like a Publisher
38. Collaborate with content owners
Identify information silos
Include owners in your new structure
Create an environment of sharing
ACT LIKE A PUBLISHER
39. Collaborate with content creators
This isn’t sexy. Find something that is…
And merge it with what you do.
ACT LIKE A PUBLISHER
40. Establish writing guidelines
Overall voice
Encourage
personality among
content
contributors that
fits within your
voice
Style that will
govern written
content (AP Style is
most common)
Principles for
building positive
online communities
Individual
responsibilities
ACT LIKE A PUBLISHER
41. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Choose the Right Tools
42. Set up your listening dashboard
News
Social Networks
Competitors
Google Alerts
Mention
Google News
Feedly
Bottlenose.com
Hootsuite.com
CHOOSE THE RIGHT TOOLS
43. Have an idea storage bank
Evernote.com
Spreadsheet
Google Docs
WordPress Editorial Calendar
Edit Flow for Wordpress
DivvyHQ.com ($)
Kapost.com ($$)
CHOOSE THE RIGHT TOOLS
45. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Plan Your Editorial Calendar
46. Generate content ideas
• Talk to customer service sales
• Forums and Question sites like Quora
• Questions asked on competitor sites
• Questions posed online
Answer
Customer
Questions
• [your industry publications here]
Read Industry
Publications
• Brochures
• FAQs
• Presentations
• Sales content
Repurpose
Existing
Content
PLAN YOUR EDITORIAL CALENDAR
47. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Exercise:
Brainstorm 5 questions customers or potential customers
frequently ask or comment on.
48. Create cornerstone content
High Value
Content
Content to
rank for
Inform &
Educate
Evergreen
Easy to find,
easy to share
Attract links
PLAN YOUR EDITORIAL CALENDAR
49. Create connection content
PLAN YOUR EDITORIAL CALENDAR
Create content for the
smaller, more
impassioned groups
Build a sense of energy
and community around
shared interests or
issues
Make it entertaining
and useful
Has the potential to
spark disagreement
50. Create customer content
Content intended to
convince ideal customers
that they should do
business with you.
Expertise
Thought
Leadership
PLAN YOUR EDITORIAL CALENDAR
51. Publish varied content
How-to’s
Human interest
stories
Lists Infographics
Newsjacking Reviews Guest posts
Seasonal
concepts
Videos
Reimagined
content
Interviews
Creative
product uses
Partner/Vendor
highlights
Case studies Series Contrarian
Photos Core values Podcasts
User-generated
content
PLAN YOUR EDITORIAL CALENDAR
52. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
Be Epic
53. Use attention-getting headlines
8headlinestylesthatwork*
Direct Approach: Free Diabetes eBook
Indirect Approach: Cut the Sweet Talk
News Headline: Hospital Opens New Diabetes Clinic
How-to Headline: How to Lower Your Blood Sugar
Question Headline: Is Your Diabetes Out of Control?
Command Headline: Get Help for Your Diabetes Now
Reason Why Headline: Five Reasons Why You Need to Get Your Diabetes Under Control
Testimonial Headline: “I Got My Life Back, Thanks to the New Diabetes Clinic.”
*Adapted from The Copywriter’s Handbook by Bob Bly and Copyblogger.com.
BE EPIC
54. Implement worthy content
1. Stimulating intro (writing, videos,
podcasts). Get to the point with
panache!
2. Images. In a social online
environment, pictures are a must.
But don’t use too many; it makes
mobile viewing difficult.
3. Be organized. Stick to the point and
don’t meander. Less is usually more.
4. Speak to your reader and talk
human!
5. Links or attribution when you use
others’ work or ideas.
6. Soft call to action. Let your readers
know what to do next.
BE EPIC
68. 38 BLOGGING TACTICS THAT WILL KNOCK THE WORDS OUT OF YOUR MOUTH @StoneyD
WebMarketingChecklist.com
Thank
You!
Hinweis der Redaktion
Want to connect with relocation companies, but let’s drill down deeper. Who do you want to connect with at the relocation company.
All Brides Beautiful - Females, people talking about weddings, wedding photographer, engaged, wedding locations, demographic locations