7 Steps to Keyword Research Dominance

•

0 gefällt mir•81 views

Perform keyword research like you give a crap. Learn how to find core terms, search phrases, what factors make a good keyword, and how to organize them into highly-optimizable groups that fit perfectly on the page.

Marketing

HOW TO
KEYWORD RESEARCH
LIKE YOU GIVE A
#pubcon
7 steps to
KEYWORD
DOMINANCE
Research

OR… HOW TO
KEYWORD RESEARCH
LIKE YOU GIVE A
#pubcon

2 ways to keyword research
GIVING A…
NOT
GIVING A…

SITE DRIVEN
Check existing page
rankings and find
keywords that fit
what currently
exists.
NOT
GIVING A…

GIVING A…
PERFORMANCE DRIVEN
In-depth site analysis to
uncover core and related
topics, analyzing each page for
searcher intent and
keyword/topical alignment,
researching each topic for all
corresponding phrases and
related terminology, and
segmenting the phrases into
buckets based on buying cycle
and searcher intent, AND
THEN finding the best page to
optimize each keyword group.

core term [ kohr turm ]
noun
1.a high-volume, generalized search phrase representing
a page topic, product or service category.
2.a root phrase that serves as the basis for deeper search
research.
3.research performed at the onset of a digital marketing
campaign.
examples:
motorcycle batteries apartments skis
snowmobile helmets fire hose bags

search phrase [ surch freyz ]
noun
1.a core term with an added qualifier.
2.a specific search representing additional clarification or
drilling down of a topic.
3.research performed throughout the course of a digital
marketing campaign.
examples:
honda motorcycle battery downtown denver apartments kids ski gloves
full-face snowmobile helmets municipal fire hose rolling travel bags

PHASE 1
BAG
duffel
bag golf
bag
sandwhich
bag
sports
bag
travel
bag
bean
bag
overnight
bag
grocery
bag
bag
lady
hand
bag
sleeping
bag
core term research

PHASE 1 > STEP 1
(where to) research & discover
YOUR
CONTENT

PHASE 1 > STEP 1
(where to) research & discover
CREATIVE THINKING
What can I find in
thesauri, taxonomies
and ontologies?What is the average
customer searching
for?
What are my
visitors trying to
accomplish?
What terms are used in
industry glossaries and
reference materials?
What solutions do I
provide?
What terminology
describes problems I
solve?
What related
categories can I
find in search
directories?
What questions
are my visitors
asking?
Are there any
geographical phrases
that are relevant?

PHASE 1 > STEP 1
(where to) research & discover
YOUR
COMPETITORS’
CONTENT

PHASE 1 > STEP 1
(where to) research & discover
ANALYTIC &
TOOL DATA

DESIRE
PHASE 1 > STEP 2
prioritization > external priorities
DIFFICULTY
DEMAND

REVENUE
PHASE 1 > STEP 2
prioritization > internal priorities
RESOURCES
RETURN
REGIONS

PHASE 2
search phrases
travel bag
durable travel bag SUPPLEMENTAL MODIFIERS
STEMMED VARIATIONStravel bags
STEMMED MODIFIERSdurable travel bags
kids bags for travel SEPARATED CORE WORDS
austin tx travel bags SPHERE OF INFLUENCE
CORE TERM

PHASE 2 > STEP 2
analysis and elimination
DIRECTLY
RELEVANT
DESIRE OF SEARCHER DISFAVORED VOLUME

research
shop
buy
information
PHASE 2 > STEP 3
segmentation and grouping
SECONDARY
CORE TERMS
travel bags
MENS travel bags
WOMENS travel bags
WHEELED travel bags
BUYER
CYCLE
SIMILAR
MEANING
cheap travel bags
bargain travel bags
discount travel bags
travel bags on sale
elegant travel bags
designer travel bags
stylish travel bags
luxury travel bags
}
}{
{

PHASE 2 > STEP 5
repeat with new core term

PRESENTATION
slideshare.net/stoneygd
HIRE ME
stoneygd@gmail.com

Weitere ähnliche Inhalte

Was ist angesagt?

First delivered at London SEO Meetup XL on May 4th, 2022. This talk focuses on a number of different tips and tricks that can be used to help improve the overall analysis of data within Google Sheets. A number of formulae are covered within this talk, including: REGEXMATCH & REGEXREPLACE TRANSLATE COUNTIF VLOOKUP INDEX MATCH IFNA The talk finally touches on the usage of the =QUERY formula, and how it can aid in a number of different situations. An example of creating a top ten dashboard is provided. A sample Google Spreadsheet with all formulae discussed can be seen here: https://docs.google.com/spreadsheets/d/1vMZIh6NWm8gRwIP-SkTP0N6BWEpYmFFge7FBR4Wqqtg/edit#gid=0

Google Sheets For SEO - Tom Pool - London SEO Meetup XL

Tom Pool

¡Que lo haga otro! Automatizaciones SEO para vivir mejor

Iñaki Huerta (ikhuerta)

Developing Technical SEO Skills - Brighton SEO Sept 2021

Mike Osolinski

Using command line to save time on common SEO tasks

DinoKukic

Visual Search Tools and Tactics by Crystal Carter at MozCon 2022

Crystal J Carter

HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...

Jessica Maloney

In this talk, given for SEO Mastery Summit 2022, I: - propose a continuous improvement planning approach for web architecture - highlight the importance of goal-driven site architecture planning - highlight the relationship between site goals, user personas, and search intent - demonstrate ways of considering search intent in both page planning and structure planning - highlight the benefits of having an intent-driven website architecture - highlight different ways to troubleshoot for intent mismatch - recommend some further reading to get set you on a path of success ✨ If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/

Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...

LazarinaStoyanova

Beth Barnham Schema Auditing BrightonSEO Slides.pptx

BethBarnham1

gemma fontane clinic seo.pdf

Gemma Fontane

Everything You Didn't Know About Entity SEO

Sara Taher

Web Server SEO: Make your TTFB faster!

Ash New

The Hidden Gems of Low search volume

Liraz Postan

Cost Effective Multilingual Content Optimization in An International SEO Process

Aleyda Solís

7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon

Aleyda Solís

Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

Veronika Höller

A Crash Course in Technical SEO from Patrick Stox - Beer & SEO Meetup May 2019

patrickstox

The Future of Link Building: What Got Us Here, Won't Get Us There

Paddy Moogan

Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...

Luis

How to Automatically Subcategorise Your Website Automatically With Python

searchsolved

Diginius - DuckDuckGo, Privacy and the Future of Search

NateBurke1

Was ist angesagt? (20)

Google Sheets For SEO - Tom Pool - London SEO Meetup XL

¡Que lo haga otro! Automatizaciones SEO para vivir mejor

Developing Technical SEO Skills - Brighton SEO Sept 2021

Using command line to save time on common SEO tasks

Visual Search Tools and Tactics by Crystal Carter at MozCon 2022

HELP! I've Been Hit By An Algorithm Update - Jess Maloney - BrightonSEO Apri...

Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...

Beth Barnham Schema Auditing BrightonSEO Slides.pptx

gemma fontane clinic seo.pdf

Everything You Didn't Know About Entity SEO

Web Server SEO: Make your TTFB faster!

The Hidden Gems of Low search volume

Cost Effective Multilingual Content Optimization in An International SEO Process

7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon

Veronika bSEO-Googles-MUM-Speaker-Slides.pptx

A Crash Course in Technical SEO from Patrick Stox - Beer & SEO Meetup May 2019

The Future of Link Building: What Got Us Here, Won't Get Us There

Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...

How to Automatically Subcategorise Your Website Automatically With Python

Diginius - DuckDuckGo, Privacy and the Future of Search

Ähnlich wie 7 Steps to Keyword Research Dominance

Not all keywords are created equal. Search engine results pages can look dramatically different depending on a searcher’s intent. This changes their search experience as well as how they discover and interact with your content. Discover how to take your keyword research to the next level as we take you on a journey through time and space drawing on Kwasi Studios’ study of search engine results pages for 2,000 keywords. You’ll learn to place proven keyword research techniques in the context of user journeys, intent and the diverse range of properties that form search engine results pages.

I've Got 99 Problems and a Keyword Ain't One!

Woj Kwasi

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

Fervil Von Tripoli

Keyword Research- Explore, Discover, Optimize

Valtech

All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO. Links to templates and documents discussed in the training session: These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data. KWR Template https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing KW Mapping Template https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing Keyword Opportunity Model https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106 Twitter https://twitter.com/seodanbrooks?lang=en

Advanced Keyword Research for SEO - Training Deck

Daniel Brooks

Keyword research is one of the most important activities in any SEO campaign. Understanding and targeting the right keywords can essentially make or break your online marketing efforts. In this webinar, we reveal the exact methods we use to carefully select the right keywords. These keywords give us the strong foundations that allow us to rank in some of the most competitive niches around the world. We will walk you through the basics. Then move on to how to expand your list, and how to take keyword research to the next level to leave your competitors behind and drive a wealth of new traffic to your site.

Keyword Research

semrush_webinars

Keyword Research and Selection

Stoney deGeyter

The Definitive Guide To Keyword Research

Stoney deGeyter

Learn a step-by-step process to create, apply, and track a personalized SEO strategy by attaching each keyword to a persona and stage in their buyer's journey. This session is for marketers who want an effective yet uncomplicated approach to their SEO strategy that will improve the user experience at an individual level. Topics include: -Brainstorming and conducting keyword research -Mapping keywords to personas and buyer's journey stage -Creating content topic ideas -And more!

Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey

SmartBug Media

Keywords and Keyword Research by Bruce Clay

Bruce Clay

Running international travel sites is one of the trickiest scenarios for digital marketing, but one of the most interesting to work within if you are an experienced international digital marketer. In this session, Kezia will lift the lid on how developing an Audience Intent Analysis - a foundation for how SEO, paid, social and content marketing strategies are developed – can radically improve performance for your global strategy. She will explore how search language and behaviour can vary between markets and how this can impact your site and strategy for digital marketing worldwide. A must-see for brands that have difficulty in improving visibility in online markets.

Oban Digital, Senior Strategist, Kezia Bibby 'Audience intent profiling in...

Oban International

Learning About Keyword Research PPT

Ketaki Gambhir

Marketing Workshop - SEO, Social Media, 2017 trends

growafanbase

Devcon 2013: Understanding Search Behavior

Kelley Howell

online research

Monika Maciuliene

SEO Keyword Research & Mapping

Vivastream

Seo

KANKIPATI KISHORE

Search 1

Vivastream

Keyword Research-Misbah-Jalal-Siddiqui

Misbah Jalal Siddiqui

Keyword research in SEO is the most crucial aspect of search engine optimization. In this video "Keyword research for SEO," we will be covering all the necessary techniques to get the best keywords for your content. ✅ What is a keyword?: Keywords are the ideas or topics that clearly describe what your content is about. ✅ What is keyword research?: Keyword research in SEO is a process of identifying keywords or popular search terms that people tend to search for. ✅ Tools for keyword research - Here are some best keyword research tools that will help you to gain the best keywords for your content. Tools include - Google Keyword Planner, SEMRush, Ahrefs, Google Trends, Answer The Public, KeywordTool.io ✅ How to perform keyword research?: Here are 5 ninja techniques to perform keyword research 1. Keyword discovery using tools 2. Search for trending keywords 3. Competitor keywords 4. Identify the search terms people are looking for 5. Reverse Keyword Mining 🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig... ✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH ⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs #KeywordResearchForSEO #HowToDoKeywordResearch #KeywordResearchTutorial #KeywordTool #KeywordsResearch #KeywordResearchTool #KeywordResearch #KeywordPlanner #Ahrefs #SEMRush #SEO #DigitalMarketing #SearchEngineOptimization #Simplilearn 🔥 Free Course on Advanced Search Engine Optimization (SEO) Program: https://www.simplilearn.com/learn-seo... ⏩ Check Video on Top 10 Free SEO Tools: https://youtu.be/kvhnYpLEA-0 ✅ Check out this amazing tool for research - SEMRush: https://www.semrush.com/ About Post Graduate Program in Digital Marketing Program: The Post Graduate Program in Digital Marketing in partnership with Purdue University will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills. Key Features: ✅ Purdue-Simplilearn Joint Post Graduate Program Certification ✅ Purdue Alumni Membership and Masterclasses ✅ Masterclasses from top Purdue instructors ✅ 200+ hours of applied learning ✅ Experiential learning through case studies and theme-based project work ✅ Get noticed by the top hiring companies ✅ Learn 35+ Digital Marketing tools Learn more at: https://www.simplilearn.com/pgp-digit... For more information about Simplilearn’s courses, visit: - Facebook: https://www.facebook.com/Simplilearn - Twitter: https://twitter.com

Keyword Research For SEO 2022 | How To Do Keyword Research? | Keyword Researc...

Simplilearn

SEO - the future is content. Again. Workshop & Exercise. Traverse 15.

Adrian Land

Ähnlich wie 7 Steps to Keyword Research Dominance (20)

I've Got 99 Problems and a Keyword Ain't One!

Find Profitable Keywords In Less Than 5 Minutes Without Spending Anything

Keyword Research- Explore, Discover, Optimize

Advanced Keyword Research for SEO - Training Deck

Keyword Research

Keyword Research and Selection

The Definitive Guide To Keyword Research

Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey

Keywords and Keyword Research by Bruce Clay

Oban Digital, Senior Strategist, Kezia Bibby 'Audience intent profiling in...

Learning About Keyword Research PPT

Marketing Workshop - SEO, Social Media, 2017 trends

Devcon 2013: Understanding Search Behavior

online research

SEO Keyword Research & Mapping

Seo

Search 1

Keyword Research-Misbah-Jalal-Siddiqui

Keyword Research For SEO 2022 | How To Do Keyword Research? | Keyword Researc...

SEO - the future is content. Again. Workshop & Exercise. Traverse 15.

Mehr von Stoney deGeyter

SERPS - Your Most Under-Utilized Conversion Tool

Stoney deGeyter

5 Types and 75 Ways to Create High Performance Content

Stoney deGeyter

How to Build Powerful Landing Pages that Transcend SEO and PPC

Stoney deGeyter

It's no secret that buyers are doing more and more of their research online. In fact, for a vast majority of buyers, this is where they start. This means if you're not online you're missing out large segments of your buying audience. Over the past 20 years, the need for digital marketing has grown to a point that it can no longer be ignored. And more likely than not, your competitors are already there.

Why You Can't Afford to Ignore Digital Marketing

Stoney deGeyter

Writer's block sucks. Fortunately, you're your own best resource for figuring out what to write next. If you have ever written a blog post, given a talk or presentation, or heck, even posted a tweet, you have the makings of your next piece of valuable content. I'll demonstrate twelve ways you can take existing content you have already published and turn it into more awesome content. You'll learn how to leverage work you've already created to produce something completely new for an entirely new audience and in a lot less time.

12 Step Cure for Writer's Block Through Repurposing of Content

Stoney deGeyter

Blueprint for constructing a powerful web presence - 2019

Stoney deGeyter

Achieving growth through digital marketing requires more than a good optimization strategy. Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience. This workshop will help you put all those pieces together. Specifically, you will learn: Searcher Intent-focused keyword research strategies. Steps and tips for building solutions-driven content that compels conversions. How to build user-friendly navigation that guides visitors to the sale. Social media tactics that break through social network algorithms and strengthen search performance. Testing techniques to ensure best practices are really the best for your unique audience and web presence.

Build a Powerful Web Presence with Content, Social Media, User Experience Str...

Stoney deGeyter

If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization. The goal is no longer to create content around a single keyword but rather to create content that authoritatively covers a specific topic. But even the best, most authoritative content isn’t going to mean a thing if it’s not what the searcher was looking for. You need to dig deeper into your keyword research and make sure that, while being authoritative, the content also matches the searcher intent.This session will show you, step-by-step, how to do that. Specifically, you’ll learn * How to evaluate your current website pages and determine their purposes. * The process for identifying keyword intent * The secrets to writing intent-driven content * The final step that brings it all together and drives the conversion

How to deliver the right content to the right audience at the right time (Exp...

Stoney deGeyter

SEO + UX = Love (Expanded Version)

Stoney deGeyter

Finding Education & Growth Opportunities in the Unlikeliest of Places

Stoney deGeyter

Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content

Stoney deGeyter

Win In the Search Engines With Powerful Social and Content Strategies

Stoney deGeyter

SEO + UX = LOVE

Stoney deGeyter

Developing a Digital Marketing Plan

Stoney deGeyter

Marketing is increasingly going digital as more buyers conduct their research online. Companies are investing more time and money in digital. To please potential customers and compete in this environment, you need a digital component to your marketing. This presentation takes you through the benefits of digital marketing, specifically how the costs compare with traditional marketing efforts. You'll also learn how your old marketing materials can be reused to help you get a jump start on your digital marketing campaign.

State of Digital Marketing 2017

Stoney deGeyter

Online competition is only getting more fierce, and search engine algorithms seem conspired to keep you out of the top spot of the rankings. The only way to survive in this environment is to go beyond having a great website and build a truly unforgettable web presence. You'll learn how in this presentation. Specifically, you'll learn: >> Why your website is hearing crickets. Why aren't you getting traffic, leads and sales? >>How to build a web presence that people love, return to and remember to tell their friends about. >>Why unforgettable websites deserve (and often earn) top search engine rankings that drive targeted traffic, sales, and profits.

Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...

Stoney deGeyter

Great design doesn’t always mean great code. A website may look great and function properly in a browser. It may even have fabulous content. But what's “under the hood” can make the difference between a top-ranked site and a low-ranked site. Learn what technical issues can prevent search engines from spidering and indexing your site, including: >> Slow site speed >> Code bloat >> Duplicate content >> Lack of mobile optimization >> And more

Your Site's Code is Hindering Your Success

Stoney deGeyter

Smart marketers know that traffic alone is a vanity metric. To be successful, you have to convert that traffic into customers. And so we have the growing focus on conversion optimization. By leading visitors effectively through a well-planned sales funnel, we can increase sales without ever attracting a single additional visitor to our sites. But one of the little-known secrets to successful conversion optimization is that it starts with getting the RIGHT traffic from the get-go. Rather than trying to get traffic, ANY traffic, you’ll can bring in a lot more money a lot more quickly by attracting an audience that’s ready to convert rather than one that’s not. This session will show you how. This presentation will help you: >>Decipher between a visitor who is ready to become a customer and one who is not. >>Identify which types of keywords used by ready-to-buy searchers and how to incorporate them into your content for maximum conversions. >>Use title and meta description tags to take their targeted audience from searcher to visitor to customer.

Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic

Stoney deGeyter

4-Point Digital Marketing Growth Regimen For SMBs

Stoney deGeyter

Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race. In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing. 1. Learn what website architecture issues to look for and what tools will help you detect them 2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content 3. Understand content’s role in online competition 4. Learn social media’s threefold role in your website’s health and how it impacts search rankings 5. Know what usability issues you should be testing to make using your site effortless for visitors

5-Point Online Marketing Training Regimen

Stoney deGeyter

Mehr von Stoney deGeyter (20)

SERPS - Your Most Under-Utilized Conversion Tool

5 Types and 75 Ways to Create High Performance Content

How to Build Powerful Landing Pages that Transcend SEO and PPC

Why You Can't Afford to Ignore Digital Marketing

12 Step Cure for Writer's Block Through Repurposing of Content

Blueprint for constructing a powerful web presence - 2019

Build a Powerful Web Presence with Content, Social Media, User Experience Str...

How to deliver the right content to the right audience at the right time (Exp...

SEO + UX = Love (Expanded Version)

Finding Education & Growth Opportunities in the Unlikeliest of Places

Your Blueprint for Constructing a Powerful Web Presence: UX - Social - Content

Win In the Search Engines With Powerful Social and Content Strategies

SEO + UX = LOVE

Developing a Digital Marketing Plan

State of Digital Marketing 2017

Stand Out From the Crowd - How to Make Your Website Amazingly, Incredibly, an...

Your Site's Code is Hindering Your Success

Before the Funnel: Conversion Optimization Tips to Drive Targeted Traffic

4-Point Digital Marketing Growth Regimen For SMBs

5-Point Online Marketing Training Regimen

Kürzlich hochgeladen

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Kraft Mac and Cheese campaign presentation

tbatkhuu1

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

personal branding kit for music business

brjohnson6

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Situation Analysis | Management Company.

DanielaQuiroz63

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

Delhi Call girls

Kürzlich hochgeladen (20)

Unlocking the Mystery of the Voynich Manuscript

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Kraft Mac and Cheese campaign presentation

Pillar-Based Marketing Master Class - Ryan Brock

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Major SEO Trends in 2024 - Banyanbrain Digital

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Brand experience Dream Center Peoria Presentation.pdf

Generative AI Content Creation - Andrew Jenkins

personal branding kit for music business

The 100x Factor Growth with AI - Susan Diaz

Digital Strategy Master Class - Andrew Rupert

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Situation Analysis | Management Company.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service

7 Steps to Keyword Research Dominance

1. HOW TO KEYWORD RESEARCH LIKE YOU GIVE A #pubcon 7 steps to KEYWORD DOMINANCE Research

2. This is me Stoney deGeyter 20-year Digital Marketing Veteran • @StoneyD linkedin.com/in/stoneygd Web Presence Optimization

3. HOW TO KEYWORD RESEARCH LIKE YOU GIVE A #pubcon 7 steps to KEYWORD DOMINANCE Research

4. OR… HOW TO KEYWORD RESEARCH LIKE YOU GIVE A #pubcon

5. 2 ways to keyword research GIVING A… NOT GIVING A…

6. SITE DRIVEN Check existing page rankings and find keywords that fit what currently exists. NOT GIVING A…

7. GIVING A… PERFORMANCE DRIVEN In-depth site analysis to uncover core and related topics, analyzing each page for searcher intent and keyword/topical alignment, researching each topic for all corresponding phrases and related terminology, and segmenting the phrases into buckets based on buying cycle and searcher intent, AND THEN finding the best page to optimize each keyword group.

8. CHOOSE YOUR OWN ADVENTURE

9. CHOOSE YOUR OWN ADVENTURE

10. Keyword definitions According to… me

11. core term [ kohr turm ] noun 1.a high-volume, generalized search phrase representing a page topic, product or service category. 2.a root phrase that serves as the basis for deeper search research. 3.research performed at the onset of a digital marketing campaign. examples: motorcycle batteries apartments skis snowmobile helmets fire hose bags

12. search phrase [ surch freyz ] noun 1.a core term with an added qualifier. 2.a specific search representing additional clarification or drilling down of a topic. 3.research performed throughout the course of a digital marketing campaign. examples: honda motorcycle battery downtown denver apartments kids ski gloves full-face snowmobile helmets municipal fire hose rolling travel bags

13. PHASE 1 BAG duffel bag golf bag sandwhich bag sports bag travel bag bean bag overnight bag grocery bag bag lady hand bag sleeping bag core term research

14. PHASE 1 > STEP 1 (where to) research & discover YOUR CONTENT

15. PHASE 1 > STEP 1 (where to) research & discover CREATIVE THINKING What can I find in thesauri, taxonomies and ontologies?What is the average customer searching for? What are my visitors trying to accomplish? What terms are used in industry glossaries and reference materials? What solutions do I provide? What terminology describes problems I solve? What related categories can I find in search directories? What questions are my visitors asking? Are there any geographical phrases that are relevant?

16. PHASE 1 > STEP 1 (where to) research & discover YOUR COMPETITORS’ CONTENT

17. PHASE 1 > STEP 1 (where to) research & discover ANALYTIC & TOOL DATA

18. DESIRE PHASE 1 > STEP 2 prioritization > external priorities DIFFICULTY DEMAND

19. REVENUE PHASE 1 > STEP 2 prioritization > internal priorities RESOURCES RETURN REGIONS

20. point propositionpurpose THE PAGE

21. PHASE 2 search phrases travel bag durable travel bag SUPPLEMENTAL MODIFIERS STEMMED VARIATIONStravel bags STEMMED MODIFIERSdurable travel bags kids bags for travel SEPARATED CORE WORDS austin tx travel bags SPHERE OF INFLUENCE CORE TERM

22. PHASE 2 > STEP 1 flesh out core terms

23. PHASE 2 > STEP 2 analysis and elimination DIRECTLY RELEVANT DESIRE OF SEARCHER DISFAVORED VOLUME

24. research shop buy information PHASE 2 > STEP 3 segmentation and grouping SECONDARY CORE TERMS travel bags MENS travel bags WOMENS travel bags WHEELED travel bags BUYER CYCLE SIMILAR MEANING cheap travel bags bargain travel bags discount travel bags travel bags on sale elegant travel bags designer travel bags stylish travel bags luxury travel bags } }{ {

25. PHASE 2 > STEP 4 content viability

26. PHASE 2 > STEP 5 repeat with new core term

27. ESUL

28.

29. CHOOSE YOUR OWN ADVENTURE

30.

31. PRESENTATION slideshare.net/stoneygd HIRE ME stoneygd@gmail.com

7 Steps to Keyword Research Dominance

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie 7 Steps to Keyword Research Dominance

Ähnlich wie 7 Steps to Keyword Research Dominance (20)

Mehr von Stoney deGeyter

Mehr von Stoney deGeyter (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

7 Steps to Keyword Research Dominance