5-Point Online Marketing Training Regimen
•Als PPTX, PDF herunterladen•
1 gefällt mir•1,456 views
Online, everything's a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race. In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing. 1. Learn what website architecture issues to look for and what tools will help you detect them 2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content 3. Understand content’s role in online competition 4. Learn social media’s threefold role in your website’s health and how it impacts search rankings 5. Know what usability issues you should be testing to make using your site effortless for visitors
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (20)
Ähnlich wie 5-Point Online Marketing Training Regimen
Ähnlich wie 5-Point Online Marketing Training Regimen (20)
Mehr von Stoney deGeyter
Mehr von Stoney deGeyter (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
5-Point Online Marketing Training Regimen
- 2. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD • @StoneyD • linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
- 3. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD There are three levels of existence Cons: • Loneliness • Poor health Pros: • Minimal effort • Unlimited Netflix Cons: • Takes effort • Will face obstacles Pros: • Descent health • Balanced life Cons: • Maximum effort • Involves severe pain Pros: • Excellent health • Victory! Introduction
- 4. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD In business everything is a competition Vs. Introduction
- 5. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD HOW TO MAKE YOUR WEBSITE A CONTENDER
- 6. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Website Architecture TRAINING REGIMEN STEP 1:
- 7. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Site architecture is your foundation When the foundation suffers, the whole site suffers. Step 1: Website Architecture
- 8. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Common problems with site architecture CRITICAL Missing title tags Missing meta descriptions Duplicate content Missing H1 tags Slow loading pages Poor mobile experience Robot.txt issues Crawl errors IMPORTANT Broken links Missing alt tags Sitemap issues Pagination Canonical tags Cross-device page rendering Structured data Internal links OTHER Too long/short title tags Too long/short meta descriptions Missing Hx tags Pages not redirecting Step 1: Website Architecture
- 9. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Tools to access architecture issues Xenu Link Sleuth Google Search Console Microsoft IIS Screaming Frog Web Developer Toolbar Moz Analytics Bing Webmaster Tools Wayback Machine Google Analytics Step 1: Website Architecture
- 10. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Keyword Research & Optimization TRAINING REGIMEN STEP 2:
- 11. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD To find phrases to insert into content. To better understand searcher interest in a topic. To better understand searcher intent for any given phrase. Old vs. new keyword research Step 2: Keyword Research & Optimization
- 12. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD 13 other uses for keyword research 1. Topical niche domination 2. Answering burning questions 3. Making existing content more robust 4. Learning your customers’ “language” 5. Improving your website’s navigation 6. New product or service research 7. Finding high- volume opportunities 8. Finding non- competitive, long- tail opportunities 9. Increasing click- throughs from SERPs 10. Understanding the searchers’ needs 11. Delivering searchers to the most relevant pages 12. Assessing your competition 13. Establishing expectations of success Step 2: Keyword Research & Optimization
- 13. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Old vs. new keyword optimization To make sure targeted phrases are represented in your content. To write content that represents searcher interest in a topic. Write content that outlines solutions searchers need. Step 2: Keyword Research & Optimization
- 14. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Used Car Hammer Toilet Transporter Porcelain Waste Disposal Receptacle Sub-Molecular Teleportation Device Multi-directional Impact Insertion Device Pre-Owned Car Write for your audience, not search engines You Sell Customer Wants Step 2: Keyword Research & Optimization
- 15. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Content TRAINING REGIMEN STEP 3:
- 16. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Every business is now in the publishing business Consumers want more than a list of products to buy. They want information that helps them buy the right products for their needs. Step 3: Content
- 17. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Build content that connects Customers Want… Tips Tutorials Advice Help Instructions Demonstrations Comparisons Produce the content your customers want on a regular basis. …and they are more likely to buy from the brands that provide it. Step 3: Content
- 18. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Great content creates exposure opportunities Step 3: Content
- 19. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Great content creates exposure opportunities Step 3: Content
- 20. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Great content creates exposure opportunities Every piece of content is a potential entrance to your website. Step 3: Content
- 21. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Content + exposure = winning Content helps establish you as an authority and builds up your brand recognition. Google just wants to rank sites that searchers want. Step 3: Content
- 22. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Social Media TRAINING REGIMEN STEP 4:
- 23. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Content without promotion is Step 4: Social Media
- 24. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Social media is about engagement Create social profiles that will be followed. Expand content reach into places it otherwise wouldn’t get noticed. Increase engagement with your brand. THEROLEOFTHESOCIALMEDIA Step 4: Social Media
- 25. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Socialize to give, not receive Step 4: Social Media 80% 20%
- 26. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Social improves factors search algorithms like Social media increases: Exposure Searches Clicks Mentions Links Google likey! Step 4: Social Media
- 27. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Usability TRAINING REGIMEN STEP 5:
- 28. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Getting visitors is pointless if they don’t stay Step 5: Usability
- 29. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Make your site easy for your visitors Key Point: Don’t make them think! Easy to navigate Clear calls to action Simplified contact options Minimum shopping hindrances Step 5: Usability
- 30. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD Test to perfection Image placements Button colors Link locations Layouts Forms Navigation paths Step 5: Usability
- 31. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD CONCLUSION
- 32. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD How to be a contender Focus on visitor experience Always engage your audience Never stop improving Website Architecture Keyword Research Content Social media Usability Conclusion
- 33. 5-POINT ONLINE MARKETING TRAINING REGIMEN @StoneyD WebMarketingChecklist.com Thank You!