Topic : Facebook Marketing Sharing. Audience : TIPS

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By Stone IP
Facebook Marketing
By Stone IP

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3. +
Popular In Hong Kong

4. + Facebook User In Hong Kong
Registered User : 4.3 Million
Active User : 3.8 Million
Mobile User : 2.4 Million
*Data of 2014

5. + How Many Friends Do You Have?
300+

6. +
News Feed

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How Many Post On News Feed Daily ?
300
*Data of 2014

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清除好友活動
有些人，我遠在臉書出現以前就認識了；因為在乎，才會加你臉書
好友。這只是測試，請勿太嚴肅看待……
我發現，每一位好友名單上的人，我都會留意你們的照片，轉貼笑
話趣聞，與你共享歡笑、共擔悲傷，我很高興你們能成為我的朋友。
現在就來小小測試一下，誰會花時間閱讀這份長長的訊息？沒有限
期。如果你也同樣珍惜來自世界各地的好朋友們，不妨將這份訊息
複製到你的動態，就算只留了一分鐘也好。
細細觀察，哪些人跟我一樣才是維繫友誼的那一方。謝謝每位參與
我的人生的人。。。
根本沒有人看到

9. +
Average Post Share On Facebook Daily
1500+
20%
*Data of 2014

10. +
Percentage Of Reach
Personal Profile
Facebook page
Facebook Group
2-9%

11. +
How To Get More Reach ?
More Fans
Video More Organic Reach
Link More Organic Reach
Photo / Text Less Organic Reach
More Engagement More Reach

12. +
How To Get More Fans?
1. Take Advantage Of（抽水）

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Take Advantage Of (抽水)

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How To Get More Fans?
1. Take Advantage Of（抽水）
2. Funny Post

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Funny Post

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How To Get More Fans?
1. Take Advantage Of（抽水）
2. Funny Post
3. Invite All Your Friends

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Invite All Your Friends

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How To Get More Fans?
1. Take Advantage Of（抽水）
2. Funny Post
3. Invite All Your Friends
4. Offline To Online

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Offline To Online

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How To Get More Fans?
1. Take Advantage Of（抽水）
2. Funny Post
3. Invite All Your Friends
4. Offline To Online
5. Quality Content

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Quality Content
 Informative (News)
 Educational (How To)
 Timing (Will You Post on 3am?)
Suitable With Your Target Audience

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Big Company Win

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Target Customers
 Don’t Chase Fans Number
 Serve Real Customers
 Customers Will Sweep Your Page Wall
 Your Wall Is Your Showcase
 Make Your Timeline Beautiful

25. + Format

26. + Paragraph

27. + Symbol

28. + Link

29. +
Photo Crop
FAIL GOOD

30. +
Facebook Cover Photo Size

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Timeline Photo Size

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Timeline Share Link Size

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Video Share Size

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Newsfeed Image Size

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Newsfeed Link Size

36. +
Subject In Middle With Margin

37. +
YOU ≠ COMPANY

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Can’t Do
1. History
2. Media Coverage
3. Event（After）
4. Hashtag
Do This On Your Own Profile