Presentation for the Provincial Hub Coordinators

1. Social Networking and Media

2. Media = a way to communicate Social = being connected to others ? Network = interconnected system of things or people

3. What is a Social Network?

5. Jeanine Estelle Joe Bill You May Margaret Eddie

6. You are connected to Joe. Joe is connected to the people in his network. The people in Joe’s network are connected to other people. Joe You

7. How do you Engage your Social Network?

9. Face to Face – One to One

10. Face to Face – One to Many

11. Traditional Media One to One & One to Many Newsletters Snail Mail Email Posters Websites Brochures

12. What is Social Media? Many to Many?

13. Social mediaare media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologiesto transform and broadcast media monologues into social media dialogues. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1]Businesses also refer to social media as consumer-generated media (CGM). Social media utilization is believed[who?] to be a driving force in defining the current time period as the Attention Age[citation needed]. A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. http://en.wikipedia.org/wiki/Social_media

14. Social media is about connecting, communicatingcollaborating and creating online Social media is not a fad... It’s not going to go away...

15. 6S created and distributed the survey to a database of over 10,000 Canadians including members of the Vancouver Board of Trade. The survey polled Canadians on the purpose of their social media use, as well as the popularity of the available sites and the effectiveness of using this medium. http://www.6smarketing.com/social-media-survey-results/

16. Survey highlights include: • 70% of Canadians say they use social media. (66% in USA) • Facebook is the most popular social networking site with 70% of people surveyed currently having an account. • 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age. • YouTube & Flickr are the most popular (visual) social media sites with 38% & 29% (respectively) of people surveyed using the sites. • 42% of Canadians do not blog, while 58% do blog. • 74% of people who blog, do so for personal purposes, 57% blog for work and 35% blog for both. • 61% of businesses said they track what people are saying about their brand online.

17. The face of communications has shifted dramatically... Social media provides businesses, agencies and people the ability to connect with communities and networks as they increasingly live and work online.

19. Social Media for Connecting Communicating Collaborating Creating

20. Social Networking

21. Blogs

22. Maps

23. Timelines

24. Video Sharing

25. Photo Sharing

26. Collaboration

27. } Mix ‘em up

28. The Steps

30. One Example Facebook – Create a Facebook page for your Hub – post all your news and events there Blog – Create a blog for your Hub – use it like a newletter Flickr – Sign up for Flickr account for your Hub – start adding your pics Use one username to identify your Hub Cross link and cross post Your Facebook page should have links to you Blog and your Flickr account Your blog should have links to your Facebook page and your Flickr account

31. Blog or Website Google Maps Facebook VoiceThread Twitter Timeline LiveStream YouTube Channel

32. All of these are Free (or really cheap) Easy Accessible Ways to Share your Story

33. Find Sto:lo Nation Hub on the web at: Stolohub@gmail.com http://twitter.com/StoloHub http://www.facebook.com/stolonation http://www.livestream.com/stolonationhub More to come...