17. 17
Without promotion something terrible happens.....
Nothing! --PT Barnum @monteiro #ixd15
1. Not there to be the clients friend
2. Not getting off your ass
3. Starting with an apology
4. Not setting the stage properly
5. Don't give a real estate tour
6. Taking notes
18. 18
7. Reading a script
8. Getting defensive
9. Mentioning typefaces
10. Talking about how hard you worked
11. Reacting to questions as change requests
12. Not guiding the feedback loop
13. Asking do you like it?
"Selling is a core design skill. You should be able to explain every single
design decision you’ve made to your client." - @monteiro #ixd15
19. 19
Humility is a very expensive trait to have as a designer.
#ixd15 @monteiro
IXD = The term interaction design was first coined by Bill Moggridge and Bill Verplank in the mid-1980s
International conference of an organization of ux people from all over the world
About 900 people from over 40 countries
Part of IXDA, I am local leader of chicago chapter
Great turnout, esp from bay area including
Tim Brown CEO of IDEO
Gentry Underwood of Dropbox
Cara Swisher, All Things D (walter mossberg)
Don Norman, Design of Everyday Things
8th annual conference, alternates NA / EU
.
UX Team of One
Digital Divide
As software has evolved so has ux
Evolution of ux: Usable -> transactional -> ubiquitous -> transformative experiences @leahbuley
What will you be doing in 20 years. 50% of audience did not say UX
Everyone wants designers but there are many types of designers
Sunday was an education summit that brought together educators and professionals, run by Don Norman
The conference had a strong bay area theme with most of these people living there
Included a connection to a school, CCA
There are 150,00 MBA graduates in the USA vs. a couple of thousand designers. #ixd15 #timbrown
Lots of alternative programs popping up that did not exist a few years ago.
Mix of grooming v conceptual
Should not be a finishing / grooming school for business
Dropbox: we want to be present IN education to learn how students learn.
Schools should be places for experiment, not about vocations.
Maker revolution
Our role too is to make it more simple, easier to understand, easier to enable
Banking system failure due to complexity
Should there be prerequisites like math and english?
Ayah Bdeir, TED Fellow
Design is in at some point all fiction until it’s made
Advertisers is the best fiction out there
Content strategists come from the creative writing discipline (vs. info architects = library information sciences)
And a hopeful world too
Start with the end
Moments vs. microinteractions
New appreciation for writing versus sketches, movies, prototypes, etc.
Allows for multiple interpretations
Selling is a core design skill #ixd15 #ixda15 @ixdconf @monteiro
https://www.youtube.com/watch?v=jVkLVRt6c1U
Good people do bad work
When client gives feedback keep your mouth shut
You're not getting graded on effort
Anything that helps you do your job is your job
Our lizard brain equates safety with liking
[x] bucketlist
Probably think it’s a bit of a boondoggle
Ok, arrived Saturday to 70 degree weather so I had a bucket list item to run across the GG bridge.
A little disturbed by all the tourists and grief counseling signs on the bridge but otherwise great experience
