Influencer Marketing 101
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Brands see 11x higher ROI when using influencer marketing than traditional forms. See why influencer marketing is essential for businesses in 2018.
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Influencer Marketing 101
- 1. FOLLOW THE
- 2. 20202017 $2 BILLION $10 BILLION GOOD GROWTO
- 3. WHEN LESS IS MORE INSTAGRAM LIKE RATE VS. FOLLOWERSHIP 10 8 6 4 2 0 FOLLOWER RANGE <1k 1k-10k 10k-100k 100k-1M 10M+1M-10M
- 4. marketers believe that influ- encer marketing campaigns help them reach a more targeted audience of consumers rely on social media as the most Important source of infor- mation when shopping higher ROI through influencer marketing than traditional forms of marketing such as TV, print and desktop ads earned for every dollar spent on influencer market- ing by brands TALK ROIABOUT
- 5. PEERS average cost $180 per post to hire a micro influencer MICRO MACROVS CELEBRITIES average cost $250,000 per post to hire a macro influencer 2.5% lower engagement rate 10,000+ FOLLOWERS 1,000-10,000 FOLLOWERS higher engagement rate
- 6. ALL ABOUT THE ‘GRAM 99% INSTAGRAM 70% FACEBOOK 46% SNAPCHAT 42% TWITTER 37% YOUTUBE 27% PINTEREST Where influencers are spending their time in 2018