course material

1. LONT079 International Human Resource Management
Answers:
Introduction
In this report a critical evaluation will be conducted about the case study of Executive
Holloware and the quality problems that are being faced by the company. The report is also
going to identify the various development theories and practices that are associated with
the case studies and that must be followed by the company in terms of meeting the
Expectations of the client that are associated with it. Quality management is one of the
major aspects that is currently associated with the Global Business in terms of becoming
profitable in nature and also ensuring defect that a company is capable of maintaining
proper scenario in the market in which it is operating in (Pambreni et al. 2019). Quality
management is capable of providing a company with a proper competitive advantage in the
market and it is also capable of providing the companies with an opportunity to look at the
various strategies by the help of his every possible to enhance the existing skill set of the
employees that are associated with the company. Proper quality management is very much
essential in terms of providing optimum quality and products to the customers that are
associated with a company and Quality Management also provide the opportunity to a
company in terms of meeting the Expectations of the target market in which it is operating
in. Quality management is one of the major aspects that is the core aspect of this case study
and it is very much important in terms of improving the profit margin of the company
effectively and also ensuring the fact that the company is capable of providing optimum
quality products to the customer that are associated with it (van Kemenade and Hardjono
2019). The main problem that has been identified in this case study is that the quality
executive that is associated with the company is not capable of maintaining the workers
effectively and efficiency of the workers are also not checked properly which creates an
imbalance in the expectations of the company and the brand image of the company. The
present scenario of the market in the study is that the company is losing a lot of money due
to the quality of the products that are provided by it.
Critical Evaluation Of The Case Study
One of the major problems that has been identified about the company executive is that lack
of quality control is decreasing the profit margin of the company and the oral brand image

2. of the company might get hampered in the coming scenario. Quality control is a very
important aspect when it comes to the brand image of the company and the overall sales
margin of a company. Quality control is very much essential in terms of increasing concern
among the customers and also providing satisfaction to the customers that are associated
with the company. Quality control is very much helpful when it comes to the reduction of
the production cost that is associated with the company. Under this context it must be
stated that the production cost of the company is increasing as more and more products are
being sent by the shopkeepers that purchase the product of the company due to the lack of
optimum quality in the products. Quality control also ensure the fact that the resources that
are associated with a company can be utilized effectively. Looking at the present perfect but
the business is not clearly stated that the importance of quality control must be taken into
account by a company in order to establish itself in the market and also gain a competitive
advantage in the market in which it is operating in. In the case study it can clearly be
identified that the company is capable of maintaining optimum quality of the product that
are associated with it but due to the lack of proper engagement of the executive that are
associated with the company in the quality control department the company is not capable
of increasing its profit margin (Li et al. 2018). On one hand the products that are associated
with the company and being sold at a faster rate but on the other hand the brand image of
the company is been habit and the profit margin of the company is also not increasing which
is a major concern for it in terms of its establishment in the market in which it is operating
in. Lack of quality control might be very much essential for the company in terms of
reducing the inspection cost that is been generated and the time that is being undertaken
for conducting the survey on the quality of the product that are associated with the
company.
One of the most important aspects that must be identified in this scenario is that the good
quality products is going to enhance the brand image of the company by quite a huge
margin and the overall reputation of the company will be improved which is going to
increase the number of customers that are currently associated with the company and also
going to create a sense of goodwill among the existing customers that are associated with
the company. The positive review that is going to be provided by the shopkeepers as well as
the customers that are going to utilize the products that are being provided by the company
will be very much helpful in terms of increasing the profit margin as well as increasing the
customer base and client base that are associated with the company. (Abbas 2020) With the
help of optimum quality management, it will also be possible for the company to maintain
the inventory in a proper and effective way and it will also provide the company with an
opportunity to improve the employer and employee relationship that is existed in the
company. For example, the new managing director of the company is not happy with the
current profit margin of the company and the lack of proper quality control that is exist in
the company. The situation of the company is not straight forward at all and there are
various aspects that needs to be identified in order to ensure the fact that the products that
are being manufactured by the company are optimum in quality and the raw materials that
are utilized are effective in nature in terms of meeting the Expectations of the shopkeeper

3. as well as the customers that are going to utilize the end product of the company (Franco et
al. 2020). The study also clearly identifies the fact that quality control is going to be one of
the major aspects and the survey that was undertaken by Paul also identifies the fact that
the number of teapots that have scratches and bruises are quite more in number than
expected which detreats the brand image that is currently associated with the company.
Looking at the current scenario of the market it was also be stated that the importance of
quality control needs to be understood by the company in terms of dimensional accuracy of
the product that are provided by it so that the customer data going to utilize the product of
the company will be well aware about the type of product that are provided by the company
and they will be aware about the presence of the brand in the market.
If one customer of the company is happy with the products that are provided by it then they
will be studying their positive review to other customers that are known to them which will
increase the number of customers that are currently associated with the company and it
will also ensure the fact that the Production Director of the company must have taken into
account the importance of the improper product that were sent by the company to the
clients that are associated with it (Borkovskaya, Degaev and Burkova 2018). Looking at the
case study it must also be identified that the current strategy that is utilized by the company
is not effective enough in order to maintain the Silver of Nickel effectively and it is very
much important for the company to hire new employees that are capable of conducting the
work or implement new machinery that will introduce technological advancement in the
company and help it in manufacturing products that are optimum in quality.
Relevant Theory And Practices Followed In The Case Study
In order to understand the importance of quality management in the company in the case
study the following theories can be taken into account. For example, as stated in Appendix
A, the Demings theory of Total Quality Management identifies 6 points that needs to be
implemented by the management of a company in order to ensure the fact that quality is
maintained across all the different departments of a company. Some of the most important
aspects of the theory includes system appreciation in which the overall process and systems
that are implemented in a company must be understood by each and all employees and
supervisors that are associated with the company. In the context of the case study, it must
clearly be identified that the supervisor that are associated with the company over looked
the quality of the products that were provided by the workers of the company to the clients
that are associated with it. The current performance of the workers that are associated with
Executive clearly States the fact that the variation knowledge that is existent among the
employees is not optimum in nature and most of the employees are not effective enough to
provide quality products to the clients that are associated with the company. By taking into
account the importance of Total Quality Management it must be stated that the company
needs to provide optimum help to the existing employees of the company or must hire new
employees that are capable to provide optimum quality products to declined that are
associated with the company (Ladewski and Al-Bayati 2019). In the present perspective of

4. the global scenario, it must be stated that the workers of a company at different brands of
the business and the workers of a company are not capable of providing optimum quality of
service and improve their overall efficiency when it will not be possible for the company to
increase the profit margin by quite a huge margin. In other words, it was stated that the
examples that has been stated in the case study clearly identify the fact that the in
competency of the workers that are associated with the company is leading towards the
decrease in the profit margin of the company and it is also hampering the current
performance of the company in the market in which it is operating in.
Crosby's theory can be taken into account in order to understand the importance of quality
management in a company. The theory states the fact that quality can be improved by
improving the requirements that are associated with the end products of a company.
Preventing a certain aspect from occurring is one of the best ways with the help of which
quality can be ensured in the company (Bacoup et al. 2018). In the case study it completely
we identified that the quality executive that is associated with the company is aware about
the disfigured products that are being sold by the company to the clients but it did not take
any precautions to avoid it which ultimately led to the decrease in the profit margin of the
company. The theory also states that zero defect is one of the major performance standards
that is considered to be optimum in terms of quality for the product that are provided by a
company. In other words, it must be identified that the products that are being made by the
workers of the company must have zero defect in them in order to ensure the fact that the
raw materials that are being utilised by the company as well as resources that are being
utilised by the company are not going to waste. If a particular product that is being designed
by the company is not of optimum quality, then it will not only lead to lack of proper
utilisation of the resources that are provided by the company but it will also lead to loss of
time. Quality control must be conducted effectively by the supervisors that are associated
with the company and the theory of Crosby also states that quality is mainly measured by
the Rise of the non-conformity products that are provided by a company. Following the
steps of Total Quality Management is one of the major aspects that needs to be taken into
account in order to ensure that quality is maintained by the company.
One of the major aspects that has been identified in the case study clearly state the fact that
Quality Assurance Framework is essential to be carried out for the company in order to
provide optimum quality products to the clients that are associated with it. A proper set of
action plan needs to be initiated along with a proper set of goals that needs to be followed
by each and every worker that are associated with the company. A proper assessment also
needs to be conducted about the employees that are associated with the company in order
to ensure the fact that the employees are efficient enough to meet the Expectations of the
company and also capable of providing products that can be easily accepted by the
customers in the market in which the company is operating in. The overall performance of a
company is always dependent on the workers that are associated with it but in this case
study it can easily be identified that the workers are prone to make mistakes and they are
also not provided with any kind of precautionary measures which is one of the major

5. reasons for their failure. The leaders and supervisors that are associated with the company
are also aware about the mistakes that are being conducted by the employees but they did
not take any kind of essential steps that are required for making the employees ever about
their mistakes and also helping them in understanding the steps that can be undertaken to
improve their overall efficiency in the workplace. The performance of the employees is
reflected on the decrease in the profit margin of the company and it also States the in
competency of the supervisor that are associated with the quality control of the company.
Critical Analysis Of The Case Study
The existing practices that are being followed by the company is not optimum enough in
terms of meeting the Expectations of the Managing Director that are associated with the
company as well as meeting the Expectations of the clients that are associated with the
company in the market in which it operates in. (Fundin et al. 2018) It is very much
important for the company to ensure the fact that and optimum change in the oral
operational aspects of the company is implemented in order to improve the quality of the
products that are being produced by it and sold in the market. The lack of proper planning
as well as lack of implementation of penalties for the workers that are associated with the
company, it is not possible for it to maintain proper quality of the product that are being
provided by it to the customers that are associated with it. Looking at the present scenario
of the market it must also be stated that the importance of quality of a product is very much
important in the enhancement of the brand image of the company and it also provide the
company with an opportunity to establish itself in the market in which it is operating in.
Implementing change in the existing policies of the company is very much important in
terms of quality control as well as maintaining a proper relationship with employees that
are associated with the company. The case study also clearly identifies the fact that there is
lack of proper communication between the employees that are associated with the company
and the supervisor that are associated with the company. The supervisor that are associated
with the company are not capable of ensuring the fact that quality control is being
conducted in a proper and effective way. In other words, it must be stated that the quality
control that is currently being maintained by the company does not demonstrate the
effective decision-making process that is being undertaken by the supervisor that are
associated with the quality control department of the company. The huge number of
products that are being sent by the clients that are associated with the company due to the
lack of proper quality clearly identifies the effect that the overall manufacturing cost of the
company is increasing and the resources that are associated with the company are not
being utilised in a proper and effective way.
Another important aspect that needs to be identified in this context is that every working on
the product that are not perfect to be sold to the clients that are associated with the
company is also not conducted by the production Director that is associated with the
company. If the employees are not capable of providing optimum result in the first try then
it will be a viable option for the company to help them in enhance their efficiency and also

6. provide them with an opportunity to rectify the end product that is provided by them to the
company (Ma, Zhang and Yin 2020). Under this process is going to lose a lot of time for the
company but the resources that are associated with the company will be utilised effectively
and the customers that are associated with the company will be happy with the end product
that is provided to them. The possibility of getting profit margin is quite high in this contest
and change the number of products that are being sent by the shopkeepers are optimum in
number it is a serious problem for the company in terms of increasing the profit margin as
well as ensuring the fact that the number of customers that are associated with the
company is going to decrease in the future with the quality of the products that are being
provided by it.
The current problem that is associated with the company can be rectified with the proper
implementation of various policies in the workplace and also ensuring the fact that the
quality management is being conducted by the workers effectively. The board of director of
the company along with the supervisors and leaders must ensure the fact that quality
management team is capable of delivering the products as expected by the company and it
must also be ensured that the products provided by the company to the customers are
optimum in quality. The study also identifies the fact that there are various aspects in which
the company can improve itself in terms of measuring the performance of the employees as
well as implementing key performance indicators in certain areas which will provide self-
assessment to the employees that are associated with the company (Sharipov 2020). The
quality management department of the company needs to come up with various strategies
by the help of which it will be possible to improve the efficiency of the workers and the
company must also invest in the research and development in order to ensure that it is
capable of finding out innovative solution to the current problem that is being faced by the
company. In terms of efficiency the employees are not capable of delivering the product that
are expected by the company and the increase in the number of defected products clearly
States the fact that the company is not capable of providing optimum quality of the products
to the clients that are associated with it and the policies that are present in the workplace of
the company are also not being followed by the workers properly. Lack of communication in
the workplace of the company can also be associated as one of the major reasons behind the
decrease in the profit margin of the company and decrease in the quality of the products
that are provided by it to the customers that are associated with the computer. Looking at
the present perspective of the business and the various aspects that has been identified in
the case study it can clearly be stated that in order to become profitable in the nature It is
very much important for the company to come up with new innovative strategies to
overcome the current quality problems that are being faced by it.
Conclusion
To conclude it can be stated that the quality of the products that are provided by the
company are not optimum enough in terms of generating revenue in a positive way.
Resources that are being utilised by the company in an ineffective way is decreasing the

7. overall profitability of the company by quite a huge margin. The lack of efficiency among the
workers that are associated with the company is hampering the current performance of the
company in the market in which it is operating in and the clients that are associated with
the company are also not happy with the products that are being provided by it and they are
sending them back which is hampering the brand image of the company and the company is
also not being capable of maintaining the well-established brand image of itself in the
market in which it is operating in. Looking at the current position of the company it can
clearly be identified that there are various changes that needs to be implemented in the
system in terms of quality management in order to ensure the fact that the product that are
provided by the company or optimum in quality and generate optimum revenue for the
company in the future. Looking at the present perspective of the business it can also be
identified that the quality management that are being conducted in the operational
management of the company is not effective enough and the Managing Director of the
company is not happy with the current situation of the company and various changes need
to be implemented in order to meet the Expectations of the stakeholders that are associated
with the company. The company is going to generate higher revenue in the future if proper
states are implemented by it in terms of total quality management of the products that are
manufactured by it.
Recommendations
The following recommendations can be provided to the company in terms of managing
quality of the products that are manufactured by it -
The company needs to assess the efficiency level of the existing employees of the company.
The company must ensure the fact that the employees that are associated with the company
are capable to deliver the products that are expected by the company. The competency of
the employees that are currently associated with the production of the products of the
company needs to be identified in order to undertaker the future steps that are essential for
the company (Modgil and Singh 2020).
Proper training needs to be provided to the employees that are associated with the
company in order to ensure that the overall efficiency of the employees is maintained
properly. Looking at the current quality of the products that are provided by the employees
it can clearly be identified that with the help of proper training the quality of the end
products that are being conducted by the employees of the company is going to be effective
enough in terms of meeting the Expectations of the client as well as the stakeholders that
are associated with the company.
Total quality management needs to be implemented in the system of the company. Quality
management is very much essential for the company in terms of meeting the Expectations
of the customers as well as improving the culture that is currently associated with the
quality improvement practices of the company. Proper key performance indicator needs to
be implemented in order to ensure that the overall efficiency of the employees that are
associated with the company are measured. Internal audit also needs to be conducted on

8. scheduled basis.
Reference List
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