Use of Twitter during a Crisis
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stiQRd CEO Aaron Prather's presentation at MobileCamp Memphis on May 7, 2011.
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Use of Twitter during a Crisis
- 1. Use of Twitter during a Crisis The Rise of #memstorm and #memflood Aaron Prather, CEO Of StiQRd / @amprather For MobileCamp Memphis #MoCaMEM Saturday, May 7, 2011
- 2. “You don’t start communities. They already exist. They are already doing what they want to do. The question you should ask is ‘How can I help them to do better’” Mark Zuckerberg, Facebook Founder and CEO Saturday, May 7, 2011
- 3. Effective Use Of Hashtags ✤ Iranian Election / Revolution of 2009 ✤ Haiti and Japan Earthquakes ✤ Egypt 2011 ✤ Other Middle Eastern “uprising” ✤ The Boston Snowpocalpyse ✤ SOME Tech Conferences ✤ Follow Friday Saturday, May 7, 2011
- 4. What Makes A Good Hashtag ✤ Easy to Identify - #egypt ✤ Short and Sweet - must fit in the 140 character limit ✤ Power Users ✤ ReTweets ✤ Community Supported ✤ No longer “owner” supported Saturday, May 7, 2011
- 5. “The real lesson is that the Twitter community decides what a hashtag is going to be, not the person who created it, and to some extent it is unpredictable.” Mathew Ingram, Founder of Mesh Saturday, May 7, 2011
- 6. A Personal Problem ✤ My personal annoyance with the local media ✤ Why do I have to visit 3 to 4 sites to get information? ✤ Why do I still not find the information I need / want? ✤ ADD ✤ I’m easily distracted ✤ Just the facts, ma’am ✤ I like to contribute a voice ✤ I want to help ✤ Photos, information, thoughts Saturday, May 7, 2011
- 7. The Light Bulb Moment ✤ Ignite Memphis 2 ✤ Presentation to encourage Memphis to use hashtags ✤ #memstorm ✤ #memsnow ✤ #memtraffic ✤ #mempothole Saturday, May 7, 2011
- 8. Put into Practice ✤ Literally, the NEXT day - ✤ Severe weather rolls in to Memphis ✤ Start encouraging people to use #memstorm hashtag ✤ @memphisweather1 @HowellMarketing starts using the tag ✤ People start to RT the updates ✤ Shunned by the “mainstream” media Saturday, May 7, 2011
- 9. Getting Acceptance ✤ The Next #memstorm - ✤ Getting WREG to start using the hashtag ✤ @memphisweather1 starts picking up more followers because of the hashtag ✤ WMC-TV starts using the tag ✤ More and more community comes on Saturday, May 7, 2011
- 10. Saturday, May 7, 2011
- 11. Lunaweb rolls out Memstorm.com For those that don’t use Twitter, now gets the Power of Twitter Saturday, May 7, 2011
- 12. #MemStorm vs. #FoxStorm ✤ FOX 13 decides to launch #foxstorm ✤ #memstorm community rejects and even attacks #foxstorm ✤ FOX 13 goes on the defensive ✤ Community pushes back even harder ✤ FOX 13 relents and joins the #memstorm community Saturday, May 7, 2011
- 13. The Birth of #memflood ✤ Suggested by Drew Avery ✤ Shortly after 11:30 p.m. ( @CanesDrew ) Monday, a random sampling of 500 tweets with the #memflood ✤ Promoted by Power Accounts hashtag had generated almost 1.2 million views that reached ✤ Numerous Retweets an audience of more than 154,000 followers in the ✤ Fully accepted by the preceding 24 hours. “mainstream” media ✤ Used by Government and Quasi-Government agencies Saturday, May 7, 2011
- 14. #memflood - 7,345 views in 1 day Originally posted on private Facebook account that had 328 friends Saturday, May 7, 2011
- 15. Saturday, May 7, 2011
- 16. So What Now? ✤ Make sure you have a Twitter app on your smart phone ✤ Twitter, Hootsuite, Echofon, TweetDeck, Twitterrific, TweetCaster ✤ Follow folks ✤ Create Hashtags just for fun ✤ Participate in the discussion ✤ Retweet Saturday, May 7, 2011
- 17. Thanks and let’s talk @amprather Saturday, May 7, 2011