The document discusses open social networks and how to make money through them. It outlines that everyone will use social networks, and members use them for communication. It then discusses how to monetize social networks by creating currency and exchanging value through good content, building links and brands, and exchanging the created value for money. However, it also notes challenges in monetizing social networks like low click-through rates, too many players crowding the market, privacy concerns, and potential fatigue from overuse.