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6 Ways to Improve 
Your Business 
with Automatic 
Screenshots
How do you 
stay ahead? 
Websites of your organisation and 
competitors change all the time. So how do 
you stay informed ...
  
 
 Content 
verification 
When you publish sponsored 
content on your website you 
have to prove proper publication...
 
Website archiving
Website archiving 
Archive your 
online footprint 
Websites and social media channels change 
all the time. This triggers ...
Website archiving 
CNN.com 
18 July 2014 
5 december 2013 
14 July 2014 30 December 2013 
20 April 2013 10 October 2012
Website archiving 
Wall Street Journal 
21 August 2014 
18 August 2014 
20 August 2014 19 August 2014 
17 August 2014 16 A...
Website archiving 
Apple.com 
9 September 2014 
2 March 2012 
17 May 2013 6 November 2012 
27 October 2011 5 October 2011
Competition tracking
Competition tracking 
Know it before they 
do themselves 
Online shops battle for new customers every 
day. Trying to outp...
Competition tracking 
Track competitors websites
 
Content verification
Content verification 
Content verification 
Online publishers monitize websites and social 
media channels by displaying a...
Content verification 
Verify sponsored content
Content verification 
Verify coupons 
Track publication 
of paid listings and 
sponsored content
 
Trend tracking
Trend tracking 
Trends tell 
the real story 
The web changes every day. Sometimes very 
fast, sometimes more slowly. Track...
Trend tracking 
Track Alexa rankings of your website
Trend tracking 
Track Alexa rankings of your website 
1 January 2014 - eBay ranked #6 1 July 2014 - eBay slipping to #9. I...
Trend tracking 
Track Tripadvisor restaurant rankings
Trend tracking 
Every week 150.000 new 
Facebook followers for Nike 
26 June 2014 
11 July 2014 
4 July 2014 
18 July 2014
Trend tracking 
Track website performance
 
Keyword Rank Tracking
Keyword tracking 
Traditional keyword rank trackers 
report rankings... 
...that’s not good enough anymore.
Keyword tracking 
“It’s not about 
how high you 
rank... 
...but how 
well you rank!” 
Keyword tracking 
Not all keyword 
rankings are equal 
Search engine results are not a simple listing 
anymore. Search eng...
Keyword tracking 
Track search keyword rankings 
Is this website realy ranked #3? 
Is this position 
worth it’s price?
Keyword tracking 
Stay on the map 
Local businesses depend more and more on 
search engines. A visit to a store often star...
Keyword tracking 
Track local searches and maps 
Searching for “fitness clubs san francisco”
Keyword tracking 
Your storefront 
is in Google 
The way your products are displayed in search 
engines is crucial for bus...
Keyword tracking 
Track product groups and shop listings
Keyword tracking 
Track products and shop listings
 
Website compliance
Website compliance 
Can you prove you 
did the right thing? 
Websites and social media channels are 
considered official p...
Website compliance 
Track social media channels
Website compliance 
Track conditions
How to automate 
website screenshots? 

  
  
Taking daily 
screenshots is 
time consuming 
Making it a costly and boring task 
Taking the same 
screenshot 
c...
An automatic 
screenshot 
service makes 
it effortless 
to take daily 
screenshots 
consistently
  
Take daily 
screenshots 
automatically 
Take full page 
screenshots 
An 
automatic 
screenshot 
service 
should... 
...
Stillio is a simple 
and affordable 
automatic 
screenshot 
service
 
 
 
Pixel perfect 
automatic 
screenshots 
Intuitive tools 
to manage 
and share 
screenshots 
Reliable cloud 
storag...
www.stillio.com | info@stillio.com | twitter @stillio
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6 Ways to Improve Your Business with Automatic Screenshots

HOW DO YOU STAY UP-TO-DATE?
Websites of your organisation and competitors change all the time. So how do you stay informed about everything that’s happening? Capturing daily screenshots of webpages helps you stay on top. This presentation explains six smart ways how automatic screenshots can improve your business.

6 THINGS AUTOMATIC SCREENSHOTS CAN DO FOR YOU
* Website archiving
* Competition tracking
* Content verification
* Trend tracking
* Keyword rank tracking
* Website compliance

WEBSITE ARCHIVING
Websites and social media channels change all the time. This triggers companies that their websites and social media channels are part of their cultural heritage. That’s why companies search for solutions that make it easy to capture websites and social media channels. For example by taking daily screenshots of their online channels.

COMPETITION TRACKING
Online shops battle for new customers every day. Trying to outperform competitors by offering promotions and optimizing their websites. To stay ahead you must know exactly what your competitors do. But it’s time consuming to follow everything. Daily screenshots of key webpages and social media channels make it easy to track what your competitors do.

CONTENT VERIFICATION
Online publishers monitize websites and social media channels by displaying ads and sponsored content.
Sponsors expect proper publication of their ads and sponsored content. But proving that something was published on a specific date is challenging. Daily screenshots of key webpages make it easy to verify proper publication.

TREND TRACKING
The web changes every day. Sometimes very fast, sometimes more slowly. Tracking these changes over time delivers great insights. Track your Alexa ranking, Tripadvisor ranking, game leaderboards, website performance, number of Facebook followers, etc. etc. Daily screenshots track these changes automatically.

KEYWORD RANK TRACKING
Search engine results are not a simple listing anymore. Search engines display all kinds of information like paid ads, maps, listings, products, show times, stock quotes, etc. This influences visibility and click-through-rates of website listings. Only looking at rankings won’t tell you the whole story. Daily screenshots track your keywords visually and help stay on top of your search engine marketing.

WEBSITE COMPLIANCE
Websites and social media channels are considered official publications that organisations can be held accountable for. It’s important to be able to show what was published on your websites and social media channels to comply with regulations. Daily screenshots of key webpages assist in complying with regulations and protecting your company legally.

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6 Ways to Improve Your Business with Automatic Screenshots

  1. 1. 6 Ways to Improve Your Business with Automatic Screenshots
  2. 2. How do you stay ahead? Websites of your organisation and competitors change all the time. So how do you stay informed about everything that’s happening? Capturing daily screenshots of webpages helps you stay on top. This presentation explains six smart ways how daily screenshots can improve your business.
  3. 3.     Content verification When you publish sponsored content on your website you have to prove proper publication. Daily screenshots help convince advertisers. Competition tracking Competitors are optimizing their websites and social media channels too. And they publish all kinds of promotions. Stay well informed with daily screenshots. Website compliance Websites and social media channels are considered official publications. Daily screenshots help satisfy regulatory demands. Website archiving Organisations are increasingly aware of their online heritage. Daily screenshots help build a pixel-perfect archive of websites and social media channels. 6 things automatic screenshots can do for you  Trend tracking Leaderboards, website speed, Alexa rankings, follower counts, top lists, etc. etc. Track everything the easy way and collect valuable data and insights.  Keyword rank tracking See how your landingpages really rank in search engines. Get the whole picture about organic results, paid results, local maps and product images.
  4. 4.  Website archiving
  5. 5. Website archiving Archive your online footprint Websites and social media channels change all the time. This triggers companies that their websites and social media channels are part of their cultural heritage That’s why companies search for solutions that make it easy to capture websites and social media channels. For example by taking daily screenshots of their online channels. 
  6. 6. Website archiving CNN.com 18 July 2014 5 december 2013 14 July 2014 30 December 2013 20 April 2013 10 October 2012
  7. 7. Website archiving Wall Street Journal 21 August 2014 18 August 2014 20 August 2014 19 August 2014 17 August 2014 16 August 2014 Notice the different website headers on weekends
  8. 8. Website archiving Apple.com 9 September 2014 2 March 2012 17 May 2013 6 November 2012 27 October 2011 5 October 2011
  9. 9. Competition tracking
  10. 10. Competition tracking Know it before they do themselves Online shops battle for new customers every day. Trying to outperform competitors by offering promotions and optimizing their websites. To stay ahead you must know exactly what your competitors do. But it’s time consuming to follow everything. Daily screenshots of key webpages and social media channels make it easy to track what your competitors do. 
  11. 11. Competition tracking Track competitors websites
  12. 12.  Content verification
  13. 13. Content verification Content verification Online publishers monitize websites and social media channels by displaying ads and sponsored content. Sponsors expect proper publication of their ads and sponsored content. But proving that something was published on a specific date is challenging. Daily screenshots of key webpages make it easy to verify proper publication. 
  14. 14. Content verification Verify sponsored content
  15. 15. Content verification Verify coupons Track publication of paid listings and sponsored content
  16. 16.  Trend tracking
  17. 17. Trend tracking Trends tell the real story The web changes every day. Sometimes very fast, sometimes more slowly. Tracking these changes over time delivers great insights. Track your Alexa ranking, Tripadvisor ranking, game leaderboards, website performance, number of Facebook followers, etc. etc. Daily screenshots track these changes automatically. 
  18. 18. Trend tracking Track Alexa rankings of your website
  19. 19. Trend tracking Track Alexa rankings of your website 1 January 2014 - eBay ranked #6 1 July 2014 - eBay slipping to #9. Instagram entering the Top 20
  20. 20. Trend tracking Track Tripadvisor restaurant rankings
  21. 21. Trend tracking Every week 150.000 new Facebook followers for Nike 26 June 2014 11 July 2014 4 July 2014 18 July 2014
  22. 22. Trend tracking Track website performance
  23. 23.  Keyword Rank Tracking
  24. 24. Keyword tracking Traditional keyword rank trackers report rankings... ...that’s not good enough anymore.
  25. 25. Keyword tracking “It’s not about how high you rank... ...but how well you rank!” 
  26. 26. Keyword tracking Not all keyword rankings are equal Search engine results are not a simple listing anymore. Search engines display all kinds of information like paid ads, maps, listings, products, show times, stock quotes, etc. This influences visibility and click-through-rates of website listings. Only looking at rankings won’t tell you the whole story. Daily screenshots track your keywords visually and help stay on top of your search engine marketing. 
  27. 27. Keyword tracking Track search keyword rankings Is this website realy ranked #3? Is this position worth it’s price?
  28. 28. Keyword tracking Stay on the map Local businesses depend more and more on search engines. A visit to a store often starts with a Google search. Search engines display local searches with special listings and maps. For local businesses it’s vital to display well. Keyword rank trackers don’t tell you how well you show up in local search results. With automatic screenshots you track how well your local business is listed and make sure your position is maintained. 
  29. 29. Keyword tracking Track local searches and maps Searching for “fitness clubs san francisco”
  30. 30. Keyword tracking Your storefront is in Google The way your products are displayed in search engines is crucial for business. Search engines now display products, prices, and retailers right in the search results. How visible are your products? How are they positioned alongside competitors? And are your listings getting better, or is the competition outperforming you? Daily screenshots show exactly how your products show up in search results and how they improve over time. 
  31. 31. Keyword tracking Track product groups and shop listings
  32. 32. Keyword tracking Track products and shop listings
  33. 33.  Website compliance
  34. 34. Website compliance Can you prove you did the right thing? Websites and social media channels are considered official publications that organisations can be held accountable for. It’s important to be able to show what was published on your websites and social media channels to comply with regulations. Daily screenshots of key webpages assist in complying with regulations and protecting your company legally. 
  35. 35. Website compliance Track social media channels
  36. 36. Website compliance Track conditions
  37. 37. How to automate website screenshots? 
  38. 38.     Taking daily screenshots is time consuming Making it a costly and boring task Taking the same screenshot consistently is difficult Due to browser settings and operating systems, time of day and screen sizes. Taking full page screenshots of webpages is tough Which leads to incomplete screenshots. Creating, managing and sharing a screenshot archive is laborious Taking daily screenshots is challenging
  39. 39. An automatic screenshot service makes it effortless to take daily screenshots consistently
  40. 40.   Take daily screenshots automatically Take full page screenshots An automatic screenshot service should...   Provide real size images and smaller thumbnails Take screenshots at a sceduled time   Include webelements like Flash and HTML5 video Provide tools to download and share screenshots
  41. 41. Stillio is a simple and affordable automatic screenshot service
  42. 42.    Pixel perfect automatic screenshots Intuitive tools to manage and share screenshots Reliable cloud storage Stillio Automatic Screenshots Visit Stillio website 
  43. 43. www.stillio.com | info@stillio.com | twitter @stillio

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