1. Futurity Media
Creating successful infographics
Our proposal for the responsive
wilson-street.com social magazine
Futurity Media Infographic Production
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2. Futurity Media
Successful infographics
This slide deck is designed to proposal andthe responsive the
Our help you for Futurity make
process of planning, developing and producing an effective
wilson-street.com social magazine
infographic as simple as possible.
By following the step-by-step process included in this document,
we are confident that your infographic will be created and
delivered on time, on message and on budget.
A typical timeline is between four and six weeks from start to
finish .
Futurity Media Infographic Production
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3. Scoping
Futurity Media
The first step is to scope out the purpose and audience for
Our proposal for the responsive
infographic. We have designed a questionnaire that can help
wilson-street.com social magazine
achieve this.
• Client sends all relevant background materials and infographic
questionnaire to Futurity.
• Arrange a kick-off call at date and time convenient to all client
parties.
• Agree budget, schedule and deliverables for infographic.
Futurity Media Infographic Production
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4. Define
Futurity Media
Here is where we work together to define the story of your
infographic.
Our proposal for the responsive
wilson-street.com social magazine
• In our experience, a reader can take no more than three key
takeaway messages from the infographic.
• Always remember who your audience is and why you are
speaking to them.
• Discuss story, angles, statistics and approach that the
infographic will contain.
• Futurity undertakes background research to source
eye-catching, relevant statistics for use in infographic.
Futurity Media Infographic Production
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5. CopywritingFuturity Media
This is where Futurity writes the content and produces the
infographic draft outline.Our proposal for the responsive
wilson-street.com social magazine
• An effective infographic has no more than 250-350 words please bear this in mind when reviewing and editing.
• Futurity writes draft copy including suggested imagery and
graphics tied to relevant attention-grabbing statistics.
• Client works with Futurity to agree and approve infographic
copy.
Futurity Media Infographic Production
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6. Sketch
Futurity Media
Once copy and outline are approved, Futurity will start on the
Our proposal for the responsive
draft design work.
wilson-street.com social magazine
• Futurity will produce a hand-drawn sketch draft (scamp) that
shows the infographic flow, design and content.
• Client approves infographic sketch and content enabling
Futurity to commence formal design work.
• Timing is essential – client needs to advise any significant
changes to copy at this point to prevent later delays in design.
Futurity Media Infographic Production
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7. Design
Futurity Media
Once the hand-drawn sketch and copy has been approved,
Our proposal for This helps us remain
Futurity can start the formal design work. the responsive
wilson-street.com social magazine
on schedule, and keep to deadlines and agreed budget.
• The core design will be done in the agreed primary format,
typically a jpg or pdf skyscraper.
• We will produce staged drafts of the design for the client to
approve.
• However, at this stage, with the copy and scamp approved,
we have budgeted for only making minor changes to content
and design.
Futurity Media Infographic Production
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8. Futurity Media
Copy to infographic example
Draft copy
Final infographic
Scamp
Our proposal for the responsive
wilson-street.com social magazine
Futurity Media Infographic Production
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9. Formats
Futurity Media
With your infographic finalised we will now produce the outputs
Our final artwork pack.
you requested and deliver theproposal for the responsive
wilson-street.com social magazine
The formats typically include:
• jpg skyscraper for online display.
• PowerPoint slide presentation.
• Translation into additional languages.
Futurity Media Infographic Production
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10. Futurity
Process summary Media
Ideally, allow 4-6 weeks from start to completion
Scoping: Kick-off
call, background
reading, deliverables,
schedule
Our proposal for the responsive
Copy: Futurity
social magazine copy,
produces draft
Define: Agree
wilson-street.com
content, angles,
statistics, audience
Sketch: Sketch or
PPT for client review
and approval
Design: Futurity
begins producing
formal infographic
Production:
Futurity produces
final infographic
works with client to
edit and approve
Delivery: Futurity
delivers agreed
output formats to
client
Futurity Media Infographic Production
Amends: Futurity delivers
draft IG, client able to
make minor amendments
to art & copy
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11. Futurity Media
On-brand infographics
In the last two years, we have created over 30 on-brand infographics
for Orange, Alcatel-Lucent and the ITU. To learn more about our
end-to-end service, check out: Our proposal for the responsive
www.futuritymedia.com/services/infographics
wilson-street.com social magazine
Futurity Media Infographic Production
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12. Thank you Futurity Media
Our proposal for the responsive
wilson-street.com social magazine
For any questions or comments about our
infographic production process, please get in touch.
Futurity Media Ltd
35 Britannia Row
London N1 8QH
+44 (0) 20 7354 0700
www.futuritymedia.com
info@futuritymedia.com
Futurity Media Infographic Production
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