2. Quality content since 2002
1/3
of US B2B marketing
budgets is spent on
content marketing.
(Source: Content Marketing Institute)
Hello. We are a boutique
content marketing agency.
We help technology firms
improve their marketing.
What makes us special is our
subject-matter expertise.
We understand the tech
business and we’re not afraid
to get our hands dirty.
Because content matters
Futurity Media - Confidential
3. What we do
We design, create & distribute
compelling digital content
We create simple, precise and engaging content, ranging from infographics and blogs through to
videos and newsletters. We also help tech companies to develop their messages, figure out the
best formats, promote and distribute the content.
Because content matters
Futurity Media - Confidential
4. Our services
Joined-up content marketing
Messaging &
campaign planning
Infographics &
presentations
White-papers
& collateral
Blogging &
social media
Web content
& design
Digital marketing,
advertising & PR
Because content matters
Futurity Media - Confidential
5. Content connects
The top six areas where
businesses use content
marketing
Source: Organizational Goals for Content
Marketing B2B Content Marketing: Benchmarks,
Budgets and Trends, MarketingProfs/Junta42
Because content matters
Futurity Media - Confidential
6. Our recent clients
Long-term content
partnership with Orange,
developing web, magazines,
white papers and blogs
Helping Alcatel-Lucent
market its small cell, LTE and
fixed line infrastructure with a
range of materials
Supporting EMC with white
papers around infrastructure
management and ITIL
Working with TelecityGroup
to develop content for its
website, along with brochures
and fact sheets
Involved in a total overhaul of
Siemens Enterprise
Communications’ website and
content for social media
Ongoing work developing case
studies, white papers, fact
sheets, brochures for ATI
network provider
Because content matters
Futurity Media - Confidential
7. Our recent clients
Infographics, blogs and white
papers for leading network
equipment provider
Series of brochures, case
studies, white papers and
factsheet for specialist TETRA
operator
White papers and vertical
market positioning to support
business communications
including M2M
Responsible for producing
content for equipment makers
regular customer newsletter
Case studies, brochure,
reports and content support
for global mobile organisation
Worldwide event coverage
including on-location live
tweeting and blogging
Because content matters
Futurity Media - Confidential
8. Our family & friends
Managers
Lead projects, generate content
Stewart Baines
Anthony Plewes
Steve Harris
Content
Specialist writers and bloggers
Danny Bradbury
Glenn Le Santo
Jon Evans
Partners
Design, promote and amplify
Mark Jackel
UN-TITLED
Andrew Durkin
MUSTARD PR
Mischa Weston-Green
MW DIGITAL
Because content matters
Futurity Media - Confidential
9. The Futurity advantage
Tech expertise – understand complex
technologies and market dynamics
Very experienced professionals – all
consultants have 10+ years experience
Worked with some of the biggest names in
technology
Broad range of marketing skills in-house, even
wider range through our strategic partners
Attention to detail – we don’t cut corners
Because content matters
Futurity Media - Confidential
10. Getting started
Identify your
goals
Tailor your
messages
Develop your
content plan
Lead gen, market education,
brand awareness, new
product or service buzz
Different audiences mean
different approaches. Ask
‘how does my service solve
customer challenges?
Know what you want to say,
who to and how. Then create
your content
Because content matters
Futurity Media - Confidential
12. Infographic for next generation
machine to machine communications
Because content matters
Futurity Media - Confidential
13. M2M is smart
Brief
Demonstrate that Orange Business Services is an
innovate service provider and understands
cutting edge technology.
Solution
A range of infographics produced in multiple
languages (English, French, Portuguese, Spanish,
Chinese) and formats used by Orange social
media channels, blogs and account managers.
Results
Over 12 produced to date, many with thousands
of views and shares on networks like Slideshare.
The NFC infographic was viewed over 10,000
times on Slideshare and generated over 100 new
business leads.
Because content matters
Futurity Media - Confidential
14. The new workspace makes businesses
more agile, cost effective and able to
react quickly worldwide.
Because content matters
Futurity Media - Confidential
20. Metrocell deployments
Brief
Support Alcatel-Lucent’s marketing activity at
Mobile World Congress 2013 for metrocells, 4G
LTE and mobile data plans.
Solution
Five infographics to support these topics, using
ALU branding. Infographics were distributed to
press, promoted on social media and most
importantly given to attendees as hand-outs.
Results
The infographics clearly promote ALU expertise
and industry thought-leadership. Well received
by customers and the media, we have
subsequently produced 10 infographics in 2013.
Because content matters
Futurity Media - Confidential
21. Smartplan for service management
Because content matters
Futurity Media - Confidential
22. Web site relaunch
Refresh your web site
content, revise the site
architecture, rethink the
user journey
Because content matters
Futurity Media - Confidential
23. Orange Business Services: Complete website overhaul
involving content design, production and approval
Because content matters
Futurity Media - Confidential
24. Web site relaunch
Brief
Work with in-house programmers top develop a
brand corporate new site, consolidating over
5000 pages down to 200.
Solution
Futurity acted as main point of contact with
marketing content owners to produce all of the
English language content
Results
As a trusted partner, we were able to keep the
complexity of this large-scale content production
and approval away from the busy web team. We
project managed and wrote the entire English site
in 6 months.
Because content matters
Futurity Media - Confidential
25. Customer comms
Reach out to your customers,
demonstrate your thoughtleadership, influence
through information
Because content matters
Futurity Media - Confidential
26. Orange Business Services: Complete website overhaul
involving content design, production and approval
Because content matters
Futurity Media - Confidential
27. Real Times magazine
Brief
Educate customers on the expanding range of
Orange Business Services’ solutions, demonstrate
that network operators understands the wider IT
issues impact the CIO.
Solution
High-quality quarterly publication mailed to
17,000 senior IT executives worldwide. Futurity
plans the content, interviews execs and experts,
and writes the entire magazine.
Results
Increases awareness of Orange Business Services’
solutions and capabilities, influences them to
adopt new technologies. Email version has clickthrough-rate of 15%.
Because content matters
Futurity Media - Confidential
28. Blogs & social media
Be informal, explore ideas,
reach new audiences,
generate new leads
Because content matters
Futurity Media - Confidential
30. Wilson Street: home of small cells
Brief
Alcatel-Lucent wanted to change the industry
perception of a technology (small cells) while
positioning itself as a leader in this new market
Solution
Develop a blog that would be a leading
information resource. Mix articles from leading
journalists with commentary and insight from
Alcatel-Lucent experts. Futurity has been
managing Wilson St since 2010, responsible blog
management, editorial, promotion and site
design.
Results
Wilson Street was a top 3 site for all things
femtocells and shortlist for the Small Cells
Forum’s Presidents Prize. Over 200 blogs have
been published, 10 infographics and close links to
leading independent bloggers.
Because content matters
Futurity Media - Confidential
32. Thank you
Futurity Media
+44 (0) 207 354 0700
info@futuritymedia.com
35 Britannia Row, London, N1 8QH
Because content matters
Futurity Media - Confidential
