Cattolica first class - july 18, 2011
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Cattolica first class - july 18, 2011
- 1. Benvenuti Event Planning and Promotion July 18, 2011
- 4. Some things never change.
- 5. The Academy Awards May 16, 1929
- 6. … and Now
- 7. Public relations plays a major role in event promotion.
- 8. So… What is Public Relations?
- 10. We’re advocates for organizations Organization
- 11. Building Reputation and Relationships with Key Publics Organization Public
- 12. Using Two-Way Communication Goal: Two-Way Symmetric Communication Organization Public
- 13. Boundary Spanning Role Customers Investors Employees Organization Media Government Community
- 14. Customers Investors Employees Organization Media Government Community
- 15. Customers Investors Employees Organization Media Government Community
- 16. We Rely On The Reach and Credibility of Mass Media Mass Media Organization Public
- 17. We Often Use Third Parties to Influence Publics Media Opinion Leaders Organization Public
- 19. The Power of Publicity
- 25. Mass Media Decision Makers Are Gatekeepers Mass Media Organization Public
- 27. And Especially For This Class Know How To Create News .
- 28. Meanwhile, Social Media Are Turning Our World Upside-Down
- 29. Where Are Social Media Taking Us?
- 30. This is my business card. It has all the information about me you need.
- 32. “ Disintermediation” The Web Is Undermining Intermediaries “ Middle Men” Consumers Producers
- 34. Push vs. Pull
- 40. For Our Course “ Social Media ” = “ Web 2.0 ”
Hinweis der Redaktion
- Peter
- Peter
- SQ: Unlike journalists, we’re not neutral. Use our skills and knowledge to advance the organization. Organizations include Nike, Children’s Hospital, B.U, the Red Sox, Greenpeace, the White House, and young talented rock bands…you’ve never heard of…but might someday…
- SQ: Organizations cannot succeed without the cooperation of key groups. – Publics or Stakeholders. We have to EARN cooperation. Peter Maister: The key to success as a professional (and in life) is to get the people upon whom your success depends to WANT to give you what you need to succees.
- SQ Key to effective PR (as all communication) is understanding the audience. Most people assume we send info out. We also bring information back to the org. Goal: Two-way symmetric – alignment Can’t fool public. Mistrust; actions/words
- SQ ( Slides transition) As I mentioned, every organization depends on publics….groups of people who can make or break… One foot in and one foot out Examples of stakeholders…?
- SQ Here’s the ideal. Complete alignment.
- SQ Here’s an organiztaion that’s out of whack with it stakeholders. Maybe Enron.
- SQ (Not all opinions are equal.) Two step flow theory of persuasion. Journalist, analysts, talking heads, neighbors, bloggers, “people like me” Bernays – “Big think” - Architects – Bookshelves – Books Mack Trucks – highway building