This document discusses how YouTube can be used for marketing and provides tips for optimizing YouTube videos. It notes that YouTube videos can increase website conversions by 11% and are great for SEO. Key recommendations include writing compelling titles and descriptions that include calls to action and links, using relevant tags, and optimizing video properties. Checklists are provided for video optimization and resources for video production and hosting.

1. YOUTUBE EFFECT
STEVE P. YOUNG

2. Photo source: milos milosevic

4. 40,000,000

5. 200,000

6. 250,000

7. 244,997
Photo source: DTIDATA

8. ZAPPOS
ME

10. 2

11. 2

12. UNDER $500

13. #1

14. TIPS

15. YOU

16. 8 million views
on YouTube

17. CUSTOMERS

18. Targeted landing pages
with targeted customer
testimonials -> Increased
conversions of trial users

19. VIDEOS

20. 39 million views
331,026 subscribers

21. Photo source: woodleywonderworks

22. SEO

23. VIDEO

24. 1
CONTENT

25. >

26. 15 SECONDS
Photo source: erokism

27. EXAMPLES
SHOW FIRST, THEN HOW-TO WHAT’S COMING UP GRAPHIC
ThreadBanger: What’s trending:
http://www.youtube.com/user/ThreadBanger http://www.youtube.com/user/Whatstrending

28. http://videohive.net/
VIDEO

29. 2
CONTENT

30. >

31. https://ads.youtube.com/keyword_tool
FREE

32. YOUTUBE

33. 3
YOUTUBE

34. TITLE
DESCRIPTION
TAGS

35. PUT LINK TO YOUR
SITE AS FIRST 1-2
SENTENCES

36. HEADLINE

37. VIDEO OPTIMIZATION CHECKLIST
 Title
 Make title compelling
 Optimize keywords first, branding at the end
 Choose titles that will lead to strong watch time
 Description
 Include link to website in first 1-2 sentences of description
 Include keywords
 Include links to website, landing pages, social media, subscribe, playlists and channel
 The ‘http://’ turns links into hyperlinks
 Tags
 Provide enough tags to thoroughly and accurately describe the video content
 Use quotes for keyword phrases: “short film”
 Give a mix of both common and specific tags

38. Photo source: johntrainor

39. marketing

40. 1

41. 11% INCREASE
IN SIGNUPS
WITH VIDEO

42. 2

43. GREAT FOR SEO

44. 3

45. Photo source: Kiran Raja Bahadur SRK

46. production

47. DIY

48. 1
TRI-POD
$13 - http://www.amazon.com/ChargerCity-Exclusive-Adjustment-Easy-Adjust-Smartphone/dp/B008VI7ORA/

49. Photo source: Panoramas
2
ECHOEY

50. Photo source: Brenda-Starr
3
DARK

51. Photo source: bigredpenguin

52. 1
FOOTAGE

53. 2
FINAL CUT

54. 3
EDITOR

55. 1 2 3

56. RESOURCES
• Free screen capture software:
– Jing (www.techsmith.com/jing.html)
– www.screenr.com
• Free video editors:
– YouTube (www.youtube.com/editor)
– Windows Movie Maker
– iMovie
• Motion graphic templates
– www.videohive.com (paid)
• Premium video hosting
– www.wistia.com
– www.vidyard.com
• Professional filmmakers & photographers
– www.smartshoot.com

57. STEVE YOUNG
TWITTER: @STEVEPYOUNG
EMAIL: STEVE.YOUNG@SMARTSHOOT.COM
WEBSITE: WWW.SMARTSHOOT.COM
LARRY CHEUK
EMAIL: LARRYCHEUKDIGITAL@GMAIL.COM
WEBSITE: WWW.LCDIGITALPRODUCTION.COM