It often comes as a surprise to small and medium sized business owners just what it takes to convert web enquiries into online customers. This presentation covers the ROI & basic process we use when undertaking inbound marketing programmes on behalf of our clients.
2. 0.5%
Is the average click thru rate for
marketing links...
(That's 1 positive outcome
per 200 clicks.)
•
• Following this Framework will
• improve engagement 10X
3. PLAN
Start by agreeing a plan
that every one buys
into... Write it down!
• Resources
• Objectives
• Expectations
• Committments
• Approach
4. ATTRACT
Turn on the "electro-
magnets" that are going • Search Engine
to attract people to your
online presence. • Optimisation "SEO"
• Google, YouTube, Yahoo, Bing
• PPC Advertising:
• Google Adwords
• FaceBook
•
LinkedIn
• Blogging & Articles
• Social Bookmarking
5. LISTEN
Monitor the conversations
regarding your market,
company, brand &
competitors across the
social web.
• Google Alerts
• Yahoo Pipes
• Twitter Search
• Social Mention
6. ENGAGE
Start with acknowledging
positive conversations
with a Well-Done or • Twitter
Thank-You and say • Facebook
Sorry to people who
have had a bad • LinkedIn
experience: It works • FourSquare
wonders!
• RSS Feeds
• IFTTT
• Hootsuite
• Nimble CRM
7. FREQUENCY
• Varies by market
• & objectives:
• For example: B2C
• 5 x Tweets / day
• 2 x Facebook Posts / day
• 1 x blog article / week
• 1 x email newsletter / week
8. CONVERT
Tie your calls to action to
real business objectives
with regular and targetted
communications:
- News Updates
- Invitations to events •
- Competitions •Email Marketing
- Special Offers
•Tweets & Blogging
- Landing Pages
- YouTube Videos
•Facebook
• FourSquare
9. MEASURE
Track the effectiveness of • Google Analytics
your communications with • Click Thru Rates
business outcomes such • Basket Abandonment
as sales, enquiries and
complaint resolution.
• Email Subscribes
• Social Follows & Likes
• User Experience Testing
• Voice of Customer Surveys
10. 5%
Follow our Inbound
Marketing Framework
and improve your
online engagement by
•
• PLAN
10X...
• ATTRACT
• LISTEN
• ENGAGE
• CONVERT
• MEASURE
11. Thank You
Please get in touch to
discuss using our
Inbound Marketing
Framework to maximise
the effectiveness of your
online presence.
• T. 0161 408 4822
• E. steve@primecloud.co.uk
• Or Complete This Form
• www.primecloud.co.uk