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5	prioritization	techniques	to	
help	your	agile	planning	
By	Steven	Wallace
What	would	your	priorities	be?	
•  Save	the	child	
•  Take	the	photo
What	would	your	priorities	be?	
•  Save	the	child	
•  Take	the	photo	
1)	Take	the	photo	
2)	Save	the	child
Why	prioritize?
Why	prioritize?	
Time	is	limited	(normally)	
	
We	live	in	a	VUCA	world	(Volatile,	Uncertain,	
Complex,	Ambiguous)	
	
We	have	limited	resources	(money,	
equipment	and	people)
Prioritization	can	be	based	on:		
•  Value	
•  Cost	
•  Risk	
•  Knowledge	/	learning
https://foldingburritos.com/product-prioritization-techniques/
Dot-voting
Imagine	designing	the	new	office	
space	
Feature	
Ping	pong	table	
PlayStation	4	
Chocolate	fountain	
Fireman’s	pole	
Indoor	Drone	
Feature	
Coffee	machine	
Masseuse	
Nerf	guns	
Waterfall	feature	
Siesta	room
Imagine	designing	the	new	office	
space	
Feature	
Ping	pong	table	
PlayStation	4	
Chocolate	fountain	
Fireman’s	pole	
Indoor	Drone	
Feature	
Coffee	machine	
Masseuse	
Nerf	guns	
Waterfall	feature	
Siesta	room
Dot	Voting	
+	
It’s	quick	
People	grasp	the	result	from	quickly	
It’s	not	cognitively	demanding	
Each	voice	is	equal	
	
-	
Each	voice	is	equal	
Social	influence	
Easy	to	cheat	
Split	voting	for	similar	options	
1	person	has	used	all	their	dots	to	create	result
MoSCoW	
Must	–	Something	that	has	to	be	done	(legal	reasons,	
obligations	etc.)	
	
Should	–	Something	that	should	be	included	and	done	
	
Could	–	Something	that	ideally	would	be	included	if	it	
doesn’t	affect	other	more	important	items		
	
Won’t	–	Something	you’d	like	to	do	but	you	consciously	
decide	not	to	include	
		
(DSDM)
Imagine	designing	the	new	office	
space	
Feature	
Ping	pong	table	
PlayStation	4	
Chocolate	fountain	
Fireman’s	pole	
Indoor	Drone	
Feature	
Coffee	machine	
Masseuse	
Nerf	guns	
Waterfall	feature	
Siesta	room
Imagine	designing	the	new	office	
space	
Feature	
Ping	pong	table	
PlayStation	4	
Chocolate	fountain	
Fireman’s	pole	
Indoor	Drone	
Feature	
Coffee	machine	
Masseuse	
Nerf	guns	
Waterfall	feature	
Siesta	room
MoSCoW	
+	
Simple	English	– everyone	understands	
Useful	to	help	identify	the	MVP	or	MMF	
Helps	organise	releases	
	
-	
If	no	time	scale	is	added,	it’s	not	as	useful	
Does	not	differentiate	items	in	the	same	rank	
So	when	do	we	do	the	“won’t”	items?	
Time-consuming	in	larger	groups
Silent	prioritization
Silent	prioritization	
Best	for	groups	who	tend	to	talk	a	lot	and	get	“stuck”	in	circular	
conversations.	
	
Can	be	used	jointly	with	other	prioritization	techniques.	
	
Example	of	use	:		
In	silence,	in	turns,	the	individual	takes	an	option	and	places	it	
accordingly.	
	
The	next	person	has	2	possibilities	:	move	an	existing	option	or	place	
a	new	option.	
	
Only	at	the	end	do	we	discuss	those	options	that	have	been	moved	a	
lot.
Silent	prioritization	
+	
Can	quickly	identify	those	items	which	create	tension	
Keeps	concentration	levels	higher	when	we	don’t	talk	as	much	
Equalizes	the	impact	of	the	more	extroverted	people	in	the	group	with	
those	more	introverted	
	
-	
Can	seem	like	a	game	
Social	pressure	to	move	/	not	move	something	
With	larger	groups	it	becomes	difficult	to	organise
Buy	a	feature	
From	“Innovation	Games”	by	Luke	Hohmann
Buy	a	feature	
Good	for	a	set	of	features	within	a	project.	
	
“Price”	is	decided	by	complexity	to	make,	effort,	cost	to	buy	
etc.	
	
Group	gets	equal	amount	of	money	to	spend	(1/3	to	a	½	of	
the	total	cost	of	the	features).	
	
Can	be	played	individually	or	collaboratively.	
	
How	much	are	the	team	willing	to	spend	on	a	feature?
Imagine	designing	the	new	office	
space	
Feature	 Cost	in	euros	
Ping	pong	table	 2500	
Arcade	machine	 5000	
Chocolate	fountain	 1500	
Fireman’s	pole	 3500	
Indoor	Drone	 2000
Buy	a	feature	
+	
Helps	people	remember	there	are	costs	associated	to	everything	
Realistic	if	you	can	use	actual	costs	of	items	(or	estimations)	and	the	
budget	available	
Provokes	negotiations	and	conversations	
	
-	
May	seem	too	much	like	a	game	to	some	people	
Some	may	take	the	“price”	to	be	the	real	cost	and	hold	people	to	that	
Could	create	problems	if	the	pricing	of	items	is	way	off
Cost	Of	Delay	
Normally	our	teams	cannot	do	everything	at	
once…so	when	we	decide	to	do	something,	
we	don’t	do	something	else.	
	
Not	doing	something	immediately	may	have	a	
Cost	of	Delay	(CoD).
In	what	order	would	you	do	
these	items	for	an	HR	dept?	
	
	
Feature	 Duration	 Value	
Performance	review	of	
team	-	A	
4	weeks	 1500€	
LinkedIn	Campaign	-	B	 2	weeks	 2000€	
Reorganize	team	-	C	 10	weeks	 8500€	
Create	training	plan	-	D	 7	weeks	 6000€	
TOTAL	 23	weeks	 18000€
No	priority	(finish	at	end)	
	
	
Feature	 Duration	 Value	 Cost	of	delay	
Performance	
review	of	team	-	
A	
4	weeks	 1500€	 23	x	1500	
LinkedIn	
Campaign	-	B	
2	weeks	 2000€	 23	X	2000	
Reorganize	team	
-	C	
10	weeks	 8500€	 23	X	8500	
Create	training	
plan	-	D	
7	weeks	 6000€	 23	X	6000	
TOTAL	 23	weeks	 18000€	 414,000€
Based	on	Duration	
	
	
Feature	 Duration	 Value	 Cost	of	delay	
LinkedIn	
Campaign	-	B	
2	weeks	 2000€	 2	x	2000	=		
4000€	
Performance	
review	of	team	-	
A	
4	weeks	 1500€	 (4+2)	x	1500	=		
9000€	
Create	training	
plan	-	D	
7	weeks	 6000€	 (7+6)	x	6000	=		
78000€	
Reorganize	team	
-	C	
10	weeks	 8500€	 (10+13)	x	8500	=		
195500	
TOTAL	 286,500€
Based	on	Value	
	
	
Feature	 Duration	 Value	 Cost	of	delay	
Reorganize	team	
-	C	
10	weeks	 8500€	 10	x	8500	=		
85000€	
Create	training	
plan	-	D	
7	weeks	 6000€	 (7+10)	x	6000	=		
102000€	
LinkedIn	
Campaign	-	B	
2	weeks	 2000€	 (2+17)	x	2000	=		
38000€	
Performance	
review	of	team	-	
A	
4	weeks	 1500€	 (4+19)	x	1500	=		
34500€	
TOTAL	 259,500€
Cost	Of	Delay	
(Value	/	Duration)	
	
	
1000	
	
	
CD3					=		
	
	
CD3	(Cost	of	Delay	Divided	by	Duration)
Calculate	the	CD3	
	
	
Feature	 Duration	 Value	 CD3	
Performance	
review	of	team	-	
A	
4	weeks	 1500€	 (1500/4)/1000	=		
0.375	
LinkedIn	
Campaign	-	B	
2	weeks	 2000€	 (2000/2)/1000	=		
1	
Reorganize	team	
-	C	
10	weeks	 8500€	 (8500/10)/1000	=		
0.85	
Create	training	
plan	-	D	
7	weeks	 6000€	 (6000/7)/1000	=		
0.857	
TOTAL	 23	weeks	 18000€
Based	on	CD3	(highest	first)	
	
	
Feature	 Duration	 Value	 CD3	 Cost	
LinkedIn	
Campaign	-	B	
2	weeks	 2000€	 1	 2	x	2000	=		
4000€	
Create	
training	plan	
-	D	
7	weeks	 6000€	 0.857	 (7	+	2)	x	6000	=		
54000€	
Reorganize	
team	-	C	
10	weeks	 8500€	 0.85	 (10	+	9)	x	8500	=		
161500€	
Performance	
review	of	
team	-	A	
4	weeks	 1500€	 0.375	 (4	+	19)	x	1500	=		
34500€	
TOTAL	 23	weeks	 18000€	 254,000€
Check	results	
	
	
Technique	 Cost	
No	priority	 414,000€	
Duration	 286,500€	
Value	 259,500€	
CD3	priority	 254,000€
Cost	Of	Delay	
It	helps	us	prioritize	by	monetary	value	and	
can	provide	black	and	white	answers	and	the	
impact.
But	it’s	hard	to	put	a	monetary	
value	on	my	work!	
Increase	revenue	 Improve	margin	or	market	share	
Protect	revenue		 Sustain	market	share	or	revenue	
Reduce	costs		 current	costs	that	can	be	reduced	
Avoid	costs		 Costs	that	may	happen	if	no	action	is	taken
Sure,	but	it’s	still	hard	to	put	a	
monetary	value	on	my	work!	
Some	tactics…	
	
Make	the	value	equal	to	the	cost	of	alternatives	
e.g.	Automate	a	process	
	
The	value	of	automating	the	process	is	at	least	equal	to	the	
current	cost	of	doing	it	manually	(plus	the	value	of	doing	it	
faster,	without	human	error	and	having	more	engaged	
employees)
Great,	but	seriously,	I	can’t	put	a	
monetary	value	on	my	work!	
Another	tactic…	
	
Estimate	the	value	of	the	effects	of	the	change	
	
e.g.	Improvements	to	the	invoicing	accuracy	–	we	want	to	
improve	invoice	clarity	and	accuracy	to	:		
•  Make	it	easier	for	customers	to	pay	correct	amount	(Protect	
revenue)	
•  Without	delays	(increase	revenue)	
•  Use	less	employee	time	processing	queries	and	complaints	
(reduce	costs)
“While	you	may	ignore	
economics,	it	won’t	ignore	you”	
Reinertsen,	Donald	G.	The	Principles	of	Product	Development	Flow:	Second	Generation	
Lean	Product	Development
Your	turn	to	discuss	prioritization	
techniques	in	small	groups	
	
	
What	works	for	you?	
	
Why?	
	
Advantages	/	drawbacks?
Questions	/	doubts?
Thanks!	
	
	
steven.wallace@drivetoimprove.com	
	
https://www.linkedin.com/in/steven-wallace-dti/

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Meetup - Agile prioritisation techniques