1. Ed Stevenson
208-771-2161 ~ ed@nwmonarch.com
NWMONARCH.COM
1450 Northwest Blvd. Ste 301
Coeur d'Alene ID 83814

2. Different by Design
Northwest Monarch Estates and Keller Williams
Realty takes a different approach to real estate, one that
is built on personal touches, win-win deals and
positive results.
I believe the key to success is to focus on the client’s needs and treating them as
business partners and ensuring their dreams are achieved - only then will I be
successful.
This is my promise to you

3. Transformation
It doesn't matter if you are a Buyer, Seller or Investor the
steps are the same.
There are four steps
1. The idea
2. Excitement
3. Fear
4. Realization of a dream
Northwest Monarch Estates' goal is to walk you through
this process, We get to know each client; by discovering
your goals, concerns and budget and transforming them
into your dreams.

4. Qualification
 Keller Williams Realty ranked “Highest in Overall
Satisfaction for Home Buyers and Sellers Among
National Full Service Real Estate Firms” *
 Northwest Monarch Estates leverages Keller Williams
technological advantages and ensures personal service
 Worked in the business world for 20 years
 Passionate about your dreams
 Leverage technology to insure your experience is
positive and as stress free as possible.
* According to JD Powers

5. Why Keller Williams Realty and Northwest
Monarch Estates
Technology
Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a
week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines
and available on KW’s Web network of more than 76,000 sites.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property
will come directly to me so that I can follow up quickly on potential buyers for your property.
Teamwork
Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if
we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares
the common goal of serving you, my client, in the best way possible.
Knowledge
Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading
training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
Reliability
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the
right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave
with each client I serve.
Track Record
I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the
United States. It’s proof that when you offer a superior level of service, the word spreads fast.

6. What People say about Ed
 "Ed is a total professional. He always kept our group up to date on projects as they
progressed. His insight into the auto industry was much appreciated." Glen Caffey ~
Automotive Executive
 "Ed is a great collaborator and sales team member in complex selling situations. He is
strategic in his thinking, and committed in his work ethic. It was a pleasure to sell with
him." John Hamilton ~ Services Account Executive - Infrastructure & Cloud Services
 "I had the opportunity to work with Ed while at Keane. I found his knowledge and business
savvy with customers were very insightful. Ed was an asset to the team, and it was a
pleasure working with him." Gary Maxey ~ Client Solution Executive at IBM
 "Ed is an excellent sales professional. We worked closely together. I highly recommend Ed
and would love to work with him again." Jim Cook ~ Director, Global Business
Development at ASU SkySong
 "Ed is a great Consulting Sales Manager who never stops thinking for his customers. Ed is
very professional, a well-connected, strong relationship builder and well-versed in complex
services sales. I recommend Ed and would expect him to be successful in any services sales
role." Cipi Jain ~ Home Mortgage Consulting at Wells Fargo Home Mortgage
 "Ed is very professional, a well-connected, strong relationship builder and well-versed in
complex services sales. I recommend Ed and would expect him to be successful in any
services sales role." Gary O'Neal ~ EVP, Alliances and Channels

7. What do you get from me
Communication
Your needs always come first. I provide the service we agree to, in the ways that work for you. Whether once a week, once a day, by
phone, email or text message. That’s how we’ll do it. You’ll always be kept in the loop. From listing to closing, you’ll know the status of
our marketing efforts, the offers on the table and the steps leading to a successful closing once an offer is accepted. We’ll agree on the
communication method that works best for you.
Experience and Expertise
The complexities of your real estate transaction will be well-handled. Smoothing the way for your listing and sale, I will capably remove
many potential challenges before they have the opportunity to appear.
Marketing
Your home will get the exposure it deserves. My marketing systems maximize your property’s exposure to buyers. Neighborhood
tracking tools and automated buyer calling systems allow me to reach active buyers who want to know about your listing.
Pricing
Your home will be priced right, adjusted as needed, and will sell quickly. With a keen understanding of both the big picture and the very
latest local and neighborhood listing and sales data, the information you need is at my fingertips.
Staging
Your home will put its best foot forward. Homes sell because of correct pricing and great presentation. I know what it takes to make the
terrific first impression that will get your home sold. I offer a 2 hour professional consultation by an industry expert from the Interior
Designers Institute
Satisfaction
I’ll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together,
and my cancellation guarantee protects your right to end our relationship if you’re disappointed.

8. Where is the market headed?
 Everyone wants to know where is the market headed?
 Is now the right time to buy?
 Should I make this investment in my future now?
Source Idaho Division of Financial Management
Executive Office of the Governor October 2012

9. Where is the Idaho market headed?
Housing: After a steep, multi-year descent, the nation’s housing sector is
showing signs that it may have finally bottomed out. This is positive news
because an expanding housing sector has been a key ingredient missing from
the current economic recovery.
Source Idaho Division of Financial Management
Executive Office of the Governor October 2012

10. 14-Step Marketing Plan
I will:
1. Price your home strategically so you’re competitive with the current market and current price trends.
2. Stage your home to cast a positive light on the features most important to buyers: uncluttered rooms and
closets, fresh paint, and terrific curb appeal.
3. Place “for sale” signage, complete with property fliers easily accessible to drive-by prospects.
4. Use an interactive voice response (IVR) system to provide free recorded information about your home 24
hours a day, seven days a week. Each caller’s inquiry will be followed up with a personal phone call.
5. Distribute “just listed” notices to neighbors, encouraging them to tell family and friends about your home.
6. Optimize your home's internet presence by posting information in the Keller Williams Listing System
(KWLS), as well as in local and global MLS systems, including plenty of photographs and a description of
your property.
7. Produce a 360° virtual tour of your home, placing it on multiple Websites to attract both local and out-of-
town buyers.
8. Create a home book, comment cards and fliers to place inside your property.
9. Target my marketing to active real estate agents who specialize in selling homes in your neighborhood.
10.Include your home in our company and MLS tours, allowing other agents to see your home for themselves.
11.Advertise your home in my real estate magazine and neighborhood newsletter as well as in direct mail
campaigns, email campaigns and social media.
12.Create an open house schedule to promote your property to prospective buyers and market those open
houses.
13.Target active buyers and investors in my database who are looking for homes in your price range and area.
14.Provide you with weekly updates detailing my marketing efforts, including comments from the prospective
buyers and agents who have visited your home.

11. A Staged home sells 73% faster
A study of 174 homes previously on the market on average 156 days before the homeowners
gave up trying to sell on their own and called in a professional home stager. Those same
homes were staged, relisted and sold on average in 42 days after staging. This is 73% less
time on the market.
Professionally staged homes present and show better than competing houses for sale,
including new construction homes and higher-priced houses.
• Staged properties will sell faster when compared with houses that have not been staged.
From the date of listing until the day of closing, home staging shortens this time frame,
even in a slow real estate market.
• Staged properties can increase the number of offers and selling price in hot markets.
• Buyers view professionally staged listings as "well-maintained'.
• Buyers' agents recognize that professionally staged listings are "move-in" ready and are
inclined to show staged properties.
• Photos of professionally staged listings look better on the MLS, as well as in print.
• Professionally staged listings "STAND-OUT" in prospective buyers' minds.
Source 2011 Real Estate Staging Association

12. Our Extended Market Reach

13. Price Right – Attracts Buyers
Pricing your property competitively will generate the most activity from agents and buyers.
Pricing your property too high may make it necessary to drop the price below market value to
compete with new, well-priced listings.

14. Pricing Misconceptions
It is very important to price your property at competitive market value when we
finalize the listing agreement.
WHAT WHAT WHAT
YOU PAID YOU YOU
NEED WANT
WHAT YOUR WHAT COST TO
NEIGHBOR ANOTHER REBUILD TODAY
SAYS AGENT SAYS
Buyers and Sellers Determine Value
The value of your property is determined by what a buyer is willing to pay and a
seller is willing to accept in today’s market.
Buyers make their pricing decision based on comparing your property to other
properties SOLD in your area. Historically, your first offer is usually your best.

15. Price Ahead of the Market
In a market with rising home values, if a seller wants a price that’s ahead of the
market, the market may go up enough to make that price attractive for buyers.
Time can cure some mistakes and make people look smart.

16. Ahead of the Market – Buyer’s Market
If sellers fall behind a market with falling home values, they can end up chasing
the market down, because home values are always falling faster than their price
reductions.

17. Price Right—Time on Market Works Against You
If you want to compete, be competitive.
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
• We want to generate offers before the market moves on to newer listings.

18. Sells—Right Price, Great Condition
To get your home sold for the most money in the least amount of
time, we have to price it “in the market.”

19. Price Competitively—The First 30 Days are
Critical
The right price is important.
• A property generates the most interest when it first hits the market.
• The number of showings is greatest during this time if it is priced at a realistic market value.
• Starting too high and dropping the price later misses the excitement and fails to generate
strong activity.
• Many homes that start high end up selling below market value.

20. So Let’s Get Started
Questions?