1. Sony

2. media
The Washington Post -
July, 2004
Early Social Networking

3. Early Social Networking

4. Separating Curated Content from User
Generated Content

5. Separate Community from Curated content

6. How we see a brands place in digital media now

7. Traffic Drivers

8. • 20M active monthly pet owners
• 200M ad views
• 3M pet profiles
• 4M monthly video views - with pre roll, post roll, and bumpers
• 60M monthly unique visitors through partners’ networks
• 1M pet owners organized in channels on:
+60M through retargeting

9. It’s about us taking your brand to where
the conversations are taking place.
• Social Media
• Humor
• Photo Sharing
• Blogs
• Coupon Delivery
• Image Searching
• Adoption
• Information
• Mobile
• Video

10. Sponsorship Package

11. 30M Impressions - 60 days
100,000 Positive Brand Tweets - FB posts
30,000 Signups for re-marketing
Managed Sweepstakes as traffic/crm drivers

12. Homepage take-over with background

13. Homepage takeover with Sponsor logo

14. Community homepage takeover

15. Channel Sponsorship

16. Example of Custom Chanel (Cleaning)

17. Branded Group (CRM mechanism) with 10k members

18. Dedicated Newsletters to 350,000 Pet owners

19. Transactional emails

20. Synched rich media ad units

21. Branded Virtual Gifts

22. Dedicated Periodic “How to” emails

23. Rewarding positive social communications / social media
amplification - through custom game

24. In 30 Days: with no marketing
Over 8k players
Over 80k messages created
Over 200k PV