1. SEO In 2013 : The
Year Of The
Consumer
In 2013, SEO will shift from optimizing websites
for search engines to optimizing content for users.

2. Want to keep a site’s
• Leverage the authority of the writer.
Authorship • Social is a good way to create a reputation of content authors is
transparent, it will make the web better.
• Maintain a constant flow of new, on-site content.
Frequency • Freshness of content is a ranking factor in google’s algorithm
affecting 35% of search queries.
• 79% of marketers credit social media as their preffered method of
Uniqueness finding the right content to share, followed by email newsletter
subscriptions.
• Greater interaction means greater authority.
Engagement • “Thinking about creative ways to make a site more compelling…
can help with search engines as well as social media.”
• The web is becoming more social; SEO is no exception.
Social Signal • Social outreach - generate social signals to your content by
building real relationships with influencers.

3. The percentage of firms that
Social Signals
have acquired a customer
through their blog : Like :
• Sites that
56% blog once a
month
• Sites that
78% blog daily
• Sites that
blog more
92% than once
daily

4. What to avoid!!
Wordy Content
Don’t use too many
words to
communicate basic
ideas or facts. Get to
the point
Keyword Stuffing
Spun Content
Only use keywords as
Don’t rewrite
they pertain to
information that
expressing the focus
already exists.
of the page.
Grammatical Errors
These are very easy Factual Errors
for Google to detect This is a no-brainer
algorithmically and but be sure to fact
lead to a poor user check your content.
experience.

5. Ways to vary anchor text
Brand Naked Urls Brand + Universal
• Variation of • These are Keyword • Generic words
your brand variations of the or phrases that
name. url of the • Variation of the
brand name relate to any
• i.e. ictinsite, destination website.
ictinsite.com page. along with a
keyword. • i.e. click here,
• i.e. read more,
www.ictinsite.co • i.e. ictinsite
SEO, ictinsite website.
m/internet-
marketing, internet
http://www.ictin marketing.
site.com/interne
t-marketing .

6. What SERVICES are you currently using
to find third - party content to share?
79% of Marketers credit social media as their preferred method
of finding the right content to share, followed by
email, newsletter subscription
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Social Media Email Newsletter News Clipping Manually
Subscriptions Service Scanning Online
Outlets

7. Contact Us
Unit 5C (Ground Floor),
Barnfield Way,
Ribbleton,
Preston
PR2 5DB
Call Us : 08450 533 111
Email Us : info@ictinsite.com
http://www.ictinsite.com