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Understanding the value of geographic information in turbulent times Steven Feldman
Changing environment Economic crisis demands better RoI Shift from producer centric to customer responsive organisation Changing perceptions of value
Budgets under `pressure
Return on Investment
Cost does not equal value Because geodata is expensive to produce does not mean that it is valuable to customers Customers determine value with their choices
Private Sector doesn’t necessarily do it any better
“Creating, maintaining and delivering a comprehensive, high quality map database is a multi-step, labor-intensive process. We currently employ over 270 employees in our centralized production facility and a global workforce of over 700 geographic analysts in 32 countries” Financials (2007) Revenue $853m (~€604m)  Data creation & distribution costs $396m (~€280m)
At street level at the point of consumption data is
The old adage Data equals 75-90% of the cost of a solution Not necessarily Driven by data monopolies and rigid pricing that did not reflect the different value that the same data brought to different applications
Check before you dig
We areNational Mapping Agencies
Street maps are becoming commodities
Strengths ,[object Object]
Large scale mapping
Precision
Process,[object Object]
Cairo – June 2008
Cairo – June 2009
Focus
Multi-purpose
Best of breed
Strengths ,[object Object]
Large scale mapping

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Understanding The Value Of Geoographic Information in a Turbullent World

Hinweis der Redaktion

  1. RoIDoing more with less
  2. Needs to be tangible
  3. Case studyBudget £50k200 growing to 1000 orders per weekBetween 10,000 and 250,000 maps per year1st quote £25kFinal price £5k for 1m transactions