14. Potential and room to develop / specialize and grow (economically, professionally)
15. Network of collaboration with colleagues, as backupNOT TOO MANY WORRIES; PRIMARY CARE IS STILL AN ATTRACTIVE ENVIRONMENT FOR PROFESSIONALS
16. What is ‘a professional’? Perspectives: GUILD REGULATION (law or government enforced) MARKET Variables: * Uniqueness of competence and talent; * Extremeness of training; * How much is compentence linked to persons?; * Does reputation work?; * Does client recognize AND value uniqueness?; * How much competition and choice?
17. Sphere of influence around the professional Laws and regulation The healthcare insurer Public criteria and pressure The professional Patients with an attitude Technology and Innovation The culture of the professional peergroup Entrepreneurship Professional codes and demands
18. What kind of Entrepreneurship? SMALL SHOP (survival&autonomy) INCOME MAXIMALIZATION Short TermLong Term Cost Reduction Patient Loyalty Increase of Turnover Specialization& Innovation Geographical Growth (e.g. franchising and acquisition) SOCIAL ENTREPRENEURSHIP Actual PatientorientedPotential Patientoriented Prevention (creating public value) Appropriate care Broader Services Seamless care