17. 82% of adults online at least an hour a day
(40% 3+ hours)
77% of teens online at least an hour a day
(30% 3+ hours)
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34. 31% of adults and 81% of teens use Facebook daily
35.
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38. 31% of adults click the “Like” button outside
of Facebook at least once a day
43% of teens click the “Like” button outside
of Facebook at least once a day
49. what do our guests want?
Adults Want
Custom visit planning and simple ticketing
Chick Cam!
Web-based interactive experiences and hands-on
experiments for their kids
Science News
Adults Don’t Want
Mobile apps to post photos to their social network(s)
Videoconferencing with scientists in the field
Mobile apps to save/bookmark in-gallery content for later
50. what do our guests want?
Youth Want
Web-based interactive experiences and hands-on
experiments
Mobile interactive experiences
Virtual lab experiments
Science content and video simulations
Youth Don’t Want
Visit Planning and Wayfinding mobile apps
Mobile apps to post photos to their social network(s)
Mobile apps to save/bookmark in-gallery content for later
Videoconferencing with scientists in the field