7. It is a discipline that
uses the designer’s
sensibility and methods
to match people’s needs
with what is
technologically feasible
and what a viable
business strategy can
convert into customer
value and market
opportunity.
Tim Brown
IDEO Co-funder
8. Design thinkers think
about people first, then
the business second. The
opposite is true for most
companies.
Tim Brown
IDEO Co-funder
9. Design thinking is
supported by a rich set of
tools, processes, roles,
and environments.
Designers know when to
use the right tool at the
right time.
12. Human Centered Design
H Hear C Create D Deliver
Abstract
Abstract
Opportunities
Themes
Solutions
Time
Stories
Concrete
Concrete
Prototypes
Observation Implementation Plan
17. design challenge
interview share-and-capture insight
observation
A day of life
grouping
Shadowing
synthesis co-design Point-of-View
empathy brainstorming
beginner’s mind
storytelling need
prototyping
37. Design Challenge
finding need insight POV
Design Challenge
How Might We [Goal] + [How]
…
+[ ]+[ ]
tool
38. Design Challenge
How Might We...
Goal: Enable people to enjoy the browsing
experience at the library
How: By shifting from physical to digital
books in a seamless way?
hear
39. Design Challenge
How might we improve maternal health
with mobile technologies for low-income
countries?
hear