Ellis Watson delivers a fantastic speech on 'Business as Normal' despite the recession at the Institute of Directors Annual Conference 2009 in Manchester UK on 25 March 2009 http://www.businessn2k.com

1. Ellis Watson
Institute of Directors North West
Annual Conference 2009

2. Ellis Watson is MD of Menzies
Distribution. Originally he was MD of
The Sun and News of the World
reporting to Rupert Murdoch
He was MD of Celador International, in
charge of commercial sales for the
phenomenally Who Wants to Be a
Millionaire?
He also conceived the idea for
currantbun.com, the UK's 5th largest ISP

3. The following summarises the key
messages from Ellis Watson's
fantastic speech at the 2009 IoD
conference in Manchester, UK
Apologies for any points that I may
have missed plus Ellis's slides were
far better

4. Don't watch the news -
watch cartoon network
instead!
You'll be far more chirpy

5. If you lose self confidence -
it becomes a self fulfilling
prophecy
People are scared stiff - if you
remain upbeat you will stand out

6. Recessional Trading
- it doesn't matter
- think differently
- don't worry about it
- keep perspective

7. Think what you're doing today
- and change it
The things that got you where you
are will not carry you forward

8. Your competition are being
brave
so should you

9. Main ingredients for success
are NOT:
- qualifications
- your boss
- resource
- technology
- profile

10. Main ingredient for success IS
PASSION

11. It's about your business culture
this is NOT:
- induction manuals
-dress down days
- motivational posters

12. Open your eyes to a vision of
what your business can
achieve

13. Your company is an average
of its talent
- don't let a minority bring the rest
down

14. If poor people want to be good
Good people will want to be
excellent then
Excellent people will want to
be outstanding

15. What have you achieved at
the end of the week?
Do stuff that matters
(and quantify it)

16. Do-it-Yourself
- listen, talk & look
- be more forward
- learn from US
- copy and plagiarise
- chat to everyone

17. Tomorrow, from 9am -12pm
be relentlessly dynamic,
passionate and enthusiatic
You will be amazed at the impact
you will have and how you will be
perceived

18. The dog's ideal
Could you be so popular at work
that your team greet you like your
dog? - (sniffing your crotch and
licking your face may be viewed as
a bonus!)

19. Skills are all around you

20. Determination, vision, passion
and obsession win the day
every time