Efficient search campaigns SAScon May 2012

1. Creating Efficient Search Campaigns
May 2012
@stevejlock

2. Recommended Automation Use
http://www.wheresjobs.com/
@stevejlock

3. When Automation Goes Wrong
io9.com
@stevejlock

4. Outsourcing Is Awesome (In Theory?!)
fosters.co.uk
@stevejlock

5. Outsourcing (In Practice?!)
blogtrolls.blogspot.com
@stevejlock

6. Tips From The Trenches
http://1.bp.blogspot.com/
@stevejlock

7. Getting SEO Changes Implemented
http://gooddaysmedia.com/
@stevejlock

8. Educating Clients
failblog.org
@stevejlock

9. Project Management
justwilliam1959.wordpress.com
@stevejlock

10. Systemisation
@stevejlock

11. Checklists
io9.com
@stevejlock

12. Peer Review
weird-websites.info
@stevejlock

13. Business Goals
http://www.tecsauce.com/
@stevejlock

14. CRO = #winning
http://www.tecsauce.com/
@stevejlock

15. Stuff That's Saved Me Lots Of Time
=> Text expanders inc. Auto Hotkey & Texter
=> Grab Y'All Links & Quick Markup Chrome extensions
=> SearchCap Newsletter
=> Shortcuts especially in Ubuntu, Thunderbird &
Chrome
=> Trello for project management
=> Getting Things Done (GTD) & RTM
=> Testing new addons and extensions regularly
@stevejlock

16. Stuff That's Saved Me Lots Of Time
=> Keepass or LastPass for managing passwords
=> Dropbox to sync all your working folders
=> wd4roi.com book and bonus materials
=> Pomodoro Technique & Pomodairo software
=> Y'Ed Graph Editor & Freemind
=> Automated Google Analytics reports
=> Learning advanced search operators
@stevejlock

17. Stuff That's Saved Me Lots Of Time
=> Microsoft IIS SEO Toolkit
=> Keyword Pad to manage keyword lists
=> SEOmoz Mozbar for checking on-site changes
=> Seesmic Ping – social media syndication
=> Testing alternative search engines such as Blekko &
Duck Duck Go
=> Ubersuggest.com – amazing for long tail keyword
research
@stevejlock

18. Recommended Stuff To Check Out
=> ToutApp to split test outreach emails
=> Building agile tools in Google Docs – SEER
Interactive, Distilled & SEOGadget for tutorials
=> SEO Tools for Excel -
nielsbosma.se/projects/seotools
=> Author Crawler – tomanthony.co.uk/tools/author-
crawler
=> RSS Owl with various feeds and APIs
=> Emailga.me for making email fun
@stevejlock

19. Recommended Stuff To Check Out
=> Parse.ly to analyse content publishers and trends
=> Crowdbooster for powerful Twitter insights
=> Summify intelligent content discovery
=> Bufferapp.com to automate tweet scheduling
=> Boomerang to manage outreach emails
=> Google hacks & Google Alerts for automated link
prospecting
=> Rapportive for managing your social network
=> Majestic SEO new trust and authority metrics
@stevejlock

20. Thanks for listening :-)
=> Slides: analyticsseo.com/sascon
=> Email: steve.lock@analyticsseo.com
=> Twitter: @stevejlock / @analyticsseo
=> LinkedIn: linkedin.com/in/stevejlock
=> Jobs: http://www.analyticsseo.com/seo-jobs-web-
application-developers-needed
@stevejlock