Marketing promotion for Restaurant/Bar Food and Beverage

1. Steve Henri Devos - Oh Chic 1

2. How to
increase
Your restaurant’s
REVENUE!
How to
increase
Your restaurant’s
REVENUE!
Steve Henri Devos - Oh Chic 2

3. Steve Henri Devos - Oh Chic 3
How to get
your customers
To come back to you!

4. Steve Henri Devos - Oh Chic 4
How to
RAISE
Your average Check

5. Steve Henri Devos - Oh Chic 5
SECRET ENVEL
Why not give
YOUR CUSTOMERS

6. Steve Henri Devos - Oh Chic 6
It’s a game!
We all love it.
What is the one thing that makes
everyone curious?
The questions about
Unknown/Unseen/Hidden.
The question is:
would you go back to know?
Do you want to know the Secret?
It’s exciting!!

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How does it work

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Client is in De Refter
They have just
asked for the bill
Is the total
bill less than
400RMB?
Total bill
between 401
and 1000RMB?
Total bill
more than
1001RMB?

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Hi my name is Sophie and I have the pleasure to
give you your Secret Envelop. Don’t open it now!
You have 30 days to redeem the gift. Yes, there is a
gift inside. Here are 5 envelopes and you can
choose 1.
However…
Your bill is 380 RMB for the moment. If you want
you could have one more consumption and then I
can give you the Secret Envelope Number 2.
The prizes are a lot better that Secret Envelope
Number 3!
What do you think? (Wait for the answer…)
Next time you come to De Refter we will open your
gift together.
Upselling time!!

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This should be filled in
by the customer.
WeChat should be
added directly to the
Secret Envelop WeChat
group. Here we should
post all pictures and
promotions. 1 post per
week. If the client want
they can leave the
Secret Envelope at De
Refter. We will send
them a reminder on
WeChat.
The date should be filled in
by the waiter/manager. The
date that should be filled in
is the actual date +30 days.
Example: today is the 6th of
may 2016. Then we should
fill in the 6th of June 2016.
40% or more will not
redeem on time, however
more than 20% will come
again to try again…
This will
define what
they can
win.
15 to 20% will open the
envelop because we
are telling them not to
open…

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More addresses to add
to our database.
Important:
-We want the Customer to be back withing the next 30 days.
-The Customer can only redeem his gift on Monday, Tuesdays
or Wednesday. We want to fill the De Refter on days that
there is less business
-Envelop should only be opened at the end of their visit.
Customer can
redeem in Beijing or
Shanghai

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What is in the secret
envelope?

14. Steve Henri Devos - Oh Chic 14
- Free Bottle opener
- 10% Discount on your food
- 5% Discount on beverage
- 1 Free Ludwig glass
- 1 Free Palm (33CL)
- Main Prize:
25% discount total bill
- Free Bottle opener
- 2 Free Shooters
- 15% Discount on your food
- 10% Discount on beverage
- 25% Discount total bill
- Main Prize:
50% discount total bill
- Free Bottle opener
- 4 Free Shooters
- 25% Discount on your food
- 15% Discount on beverage
- 30% Discount total bill
- Main Prize:
75% discount total bill
To make it more exiting they can
give the envelope back and
exchange for two Secret envelopes
Number 3.

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Front

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Back

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Front

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Back

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Poster
Make them curious!!

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Convinced?
Any suggestions and or
remarks are welcome!
Email: steve@ohchiccn.com

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Notes: