This is a pre-event survey by Appconomy Labs for the GigaOM Pro Mobile Enterprise Summit Survey, Apr 26 2011

1. Labs
Mobile Enterprise Summit
Pre-event Survey
April 2011

2. 1. [Business] What business or industry is your
company in?
1. Software
2. Hardware/device
3. Mobile software & services
4. Marketing/advertising/PR
5. Other mobile/wireless
6. Finance/healthcare/insurance

3. 2. [Company size]
10 people (or less) 50 people (or less) 100 people (or less)
500 people (or less) 1000 people (or less) Over 1000 people
20%
30%
3%
17%
23%
7%

4. 3. [Primary mobile phone OS]
Apple iOS Google Android Blackberry OS
Microsoft Windows Not a smartphone Other, please specify
10%
3%
3%
10%
51%
23%

5. 4. [Primary phone make and model]
Apple 3/GS Apple 4 Nokia HTC Droid
Blackberry Motorola Droid HP Other
7%
3%
7% 27%
7%
14%
7% 28%

6. 5. [Tablet make and model]
Apple iPad Apple iPad 2 Android (any type)
Blackberry Playbook I don't own or use a tablet Other, please specify
10%
35%
31%
14%
3%
7%

7. 6. [Reading preference]
RSS reader Email newsletters Websites, blogs, etc.
Social media Old-fashioned print
3%
6%
19%
40%
32%

8. 7. [Top 3] What are the top 3 information sources you
read, listen to, or watch
1. GigaOM
2. Techcrunch
3. WSJ / NYT - tied
4. Google (Reader, alerts)
5. Techmeme
6. FierceWireless
7. CIO
8. Engadget, Mashable, Forbes, social media
(twitter, LinkedIn), ReadWriteWeb

9. 8. [Choosing apps] How do you choose your
mobile phone or tablet apps?
1. Reading about it in a website / publication / news
>> 78% likely a top 3 influence
2. Browsing an app store or other 3rd party app directory
>> ambivalence – some are influenced by directories, some aren’t
3. Referrals from someone you know or follow
4. Vendor advertisement / promotion
5. Already came installed on my phone/tablet
6. It is required by my company or job

10. 9. [Topics] What specific mobile business,
management, or technology topics…of interest
• product management, mobility strategy
• business continuity/disaster recovery/risk management
• developer tools; app distribution, esp. html5 v. native
• leverage mobile technology to drive productivity of field
employees
• security/privacy of mobile apps for enterprise
• cloud computing: public, private, hybrid
• unified communications/video
• advertising and other monetization
• smart grid and other home/consumer tech fro mobile

11. 10. [Examples] What kinds of mobile case studies,
best practices, or research data
• creating enterprise-class apps, both B2C and B2B, especially
as they scale up from initial pilots, deployments
• more examples of security on converged systems
• app stores use and management
• identifying business opportunities for apps and their
monetization/ROI models
• forecasts for non-iOS platforms, especially Droid and
Blackberry: more data on quality and speed-to-market
• more vertical market examples, e.g., finance and insurance
• usability improvements to ensure trustworthy apps -
reputation management