This presentation was developed for @Appconomy by its development team members Mike Roeder and Brandon DuRette, first presented by them at @ATXStartupWeek September 9, 2011. It is intended to convey general knowledge of the developers about producing apps for users of mobile devices in China, as of the time they created it. For more detailed information about app development in and for China, viewers of the presentation are invited to visit http://developer.appconomy.com. PLEASE NOTE: The presentation is copyrighted via the Creative Commons commercial attribution share-alike license (see: http://en.wikipedia.org/wiki/Share-alike) meaning it may be downloaded and used for other commercial purposes, as long as it is attributed to Appconomy, Inc. and that any copyrighted work produced convey the identical rights to others.

1. 1 September 2011 © 2011 Appconomy TM. All rights reserved.

2. Developing Mobile Apps
For China
Brandon DuRette, Mike Roeder
2 September 2011 © 2011 Appconomy TM. All rights reserved.

3. Why China?
• 800M mobile users
“In China when they say you are one in a million there are a thousand just like you”
3 September 2011 © 2011 Appconomy TM. All rights reserved.

4. Why China?
• 800M mobile users
• Growing middle class
4 September 2011 © 2011 Appconomy TM. All rights reserved.

5. Why China?
• 800M mobile users
• Growing middle class
• Smartphone adoption
5 September 2011 © 2011 Appconomy TM. All rights reserved.

6. Why China?
• 800M mobile users
• Growing middle class
• Smartphone adoption
• Downloads
6 September 2011 © 2011 Appconomy TM. All rights reserved.

7. How is China different than other markets?
• Culture & Language
• Government Regulations
• Technical Challenges
• Competition & Partnership Opportunities
• Partnership Challenges / Day-2-Day Ops
7 September 2011 © 2011 Appconomy TM. All rights reserved.

8. Culture & Language
• Age under 35
8 September 2011 © 2011 Appconomy TM. All rights reserved.

9. Culture & Language
• Age under 35
• Jailbreak
“Support Service: Free SIM-trimming, jailbreak, installation of more than 10 hot apps.”
9 September 2011 © 2011 Appconomy TM. All rights reserved.

10. Culture & Language
• Age under 35
• Jailbreak
• Marketplaces
10 September 2011 © 2011 Appconomy TM. All rights reserved.

11. Culture & Language
• Age under 35
• Jailbreak
• Marketplaces
• Entertainment
11 September 2011 © 2011 Appconomy TM. All rights reserved.

12. Culture & Language
• Age under 35
• Jailbreak
• Marketplaces
• Entertainment
• Feature Phones
12 September 2011 © 2011 Appconomy TM. All rights reserved.

13. Culture & Language
• Age
• Jailbreak
• Marketplaces
• Entertainment
• Feature Phones
• Execution over legal protection
13 September 2011 © 2011 Appconomy TM. All rights reserved.

14. Government Regulations
• Great Firewall of China
14 September 2011 © 2011 Appconomy TM. All rights reserved.

15. Government Regulations
• Great Firewall of China
• State-owned Enterprises
15 September 2011 © 2011 Appconomy TM. All rights reserved.

16. Government Regulations
• Great Firewall of China
• State-owned Enterprises
• Legal agreements take time
16 September 2011 © 2011 Appconomy TM. All rights reserved.

17. Government Regulations
• Great Firewall of China
• State-owned Enterprises
• Legal agreements take time
• Less open to competition
17 September 2011 © 2011 Appconomy TM. All rights reserved.

18. Technical Challenges
• Scaling
18 September 2011 © 2011 Appconomy TM. All rights reserved.

19. Technical Challenges
• Scaling
• Geographic Homing
19 September 2011 © 2011 Appconomy TM. All rights reserved.

20. Technical Challenges
• Scaling
• Geographic Homing
• Deployment
20 September 2011 © 2011 Appconomy TM. All rights reserved.

21. Technical Challenges
• Scaling
• Geographic Homing
• Deployment
• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)
21 September 2011 © 2011 Appconomy TM. All rights reserved.

22. Technical Challenges
• Scaling
• Geographic Homing
• Deployment
• Unfamiliar Integrations
• QQ (Skype), Sina Weibo (Twitter), Renren (Facebook)
• Prepare for localization and frequent
translation
22 September 2011 © 2011 Appconomy TM. All rights reserved.

23. Competition & Partnerships
• Difficult to go it alone
23 September 2011 © 2011 Appconomy TM. All rights reserved.

24. Competition & Partnerships
• Difficult to go it alone
• China is not behind the U.S.
24 September 2011 © 2011 Appconomy TM. All rights reserved.

25. Competition & Partnerships
• Difficult to go it alone
• China is not behind the U.S.
• There are big brands in China that are
unfamiliar in the U.S.
25 September 2011 © 2011 Appconomy TM. All rights reserved.

26. Partnership Challenges / Day-To-Day
Operations
• 13 hour time difference
26 September 2011 © 2011 Appconomy TM. All rights reserved.

27. Partnership Challenges / Day-To-Day
Operations
• 13 hour time difference
• Unreliable connectivity
27 September 2011 © 2011 Appconomy TM. All rights reserved.

28. Partnership Challenges / Day-To-Day
Operations
• 13 hour time difference
• Unreliable connectivity
• Language
28 September 2011 © 2011 Appconomy TM. All rights reserved.

29. Partnership Challenges / Day-To-Day
Operations
• 13 hour time difference
• Unreliable connectivity
• Language
• Blocked tools
29 September 2011 © 2011 Appconomy TM. All rights reserved.

30. The End.
Platform - learn about the set of services Appconomy is developing. Talk
to Maarten.
Jobs - learn how to get involved at Appconomy. Talk to Susie.
mike.roeder@appconomy.com
brandon.durette@appconomy.com
30 September 2011 © 2011 Appconomy TM. All rights reserved.