The Next Idea, creative Restaurant consulting brochure, portfolio of recent work

1. TM www.thenextidea.net

2. About Us About The Next Idea

3. Mission Our mission is to help people and companies explore extraordinary opportunities, manage and sustain growth, and maximize revenue. We are The Next Idea, an innovations based consulting agency, supported by deep roots in operations, business planning and strategic maneuvering. With one simple aim : – To provide clients with The Next idea! There is nothing like differentiation!

4. Who we are and what we do! The Next Idea is an international expert innovations & operations consultancy specializing in Restaurants, Leisure, Entertainment, Retail and Food. We provide clients with The Next Idea…. and then make it work! Our services span: start up services, (strategy & finance), concept & brand creation, menu & product development, concept modernization, distribution and supply chain, business diagnostics, and operational management services, for all aspects of the retail and hospitality industries. Our team has over eighty years of operational experience, collectively overseeing 750 + startup, or remodel developments. When working with The Next Idea, you can expect to receive highly innovative, (& workable) ideas and solutions that will position your business operations onto an elevated platform, resulting in substantially positive measurable results, including, enhanced customer satisfaction, higher revenue, and expanded profit levels. Most importantly our Consultants have hands on experience tackling the challenges of creating and operating a profitable business. Our programs are created to keep your business, or startup, organized, efficient, and profitable, furthermore our focus is to ultimately place your enterprise as a premier industry leader. Our primary values are defined simply: Excellence, Innovation, Partnership, Leadership, and Structured Management; all based on a foundation of exemplary Integrity In short you should ask one question - where will we be without………………… ……………The Next Idea!

5. Our Services The Next Idea delivers creative and insightful solutions providing companies with a unique point of difference distinguishing them from their competitors. The Next Idea has 3 core practices, and provides a range of service products that support and measure our services. Concept Development Concept creation & development Brand creation Interior Design Product development Menu Development Menu engineering & pricing Design & graphics (including web) Points of difference in service & facility Merchandising Strategy Consulting Business plans Marketing plans Dynamic Cost Reduction (IRE) Corporate & business unit strategy Business operations & management Management structure Customer profiling Outsourcing Market & competitor analysis Business diagnostics Management & Services Business Management Operations Management Core Business Function Management & outsourcing Service products Manager daily log books Operational forms & check lists Technology, & online marketing Full print services Operational manuals Nutritional analysis

6. What our clients say ‘An approach to strategy that some of your competitors may do well to adopt’ (P. Cresswell – Virgin Trains) ‘Once again The Next Idea has added considerable value to our business’ (J. Lawlor - House of Fraser) ‘One of the best [business] plans they have seen! Great Job!’ (S. Sicairos– El Gallo Giro) ‘The sales growth well exceeded our expectations not to mention the invaluable media attention your concepts provided us with’ (Albert Roux – The House of Albert Roux) ‘The Next Idea has so efficiently provided our company with a clear strategic path for the millennium, and the results are already beginning to come through’ (Louis Salvoni – Salvoni Coffee) ‘…..never ceases to deliver something unique and never ceases to deliver’ (P. Hart – Gameworks) ‘Thanks for the stellar work’ (G. Ziskind – Ziskind Greene) ‘We look forward to working with you again’ (D. Delaney – Goldman Sachs)

7. Some Next idea’s......

8. High end Latino entertainment venue Elevate LA’s infamous Rumba Room through concept enhancement and Latino celebrity partnership, to create an authentic Latino Restaurant ∆ Bar ∆ Club. Project still under development Objective Concept Brand Project includes: — Management contract — Food and Bar menu — Implementation project management — Implementation training — Manuals & descriptors — Interior design — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing Rumba Menu

9. Take out & Catering Development of fast casual Mediterranean themed take out and catering concept Objective Concept Brand Project included: — Concept development — Menu development — Catering program — Sales & marketing strategy — All marketing material — Operations — Training — Website creation — SEO & online marketing Menus & Website www.mediterraneanexpress.com

10. Celebrity Chef Identify a potential growth area presently unexploited in the department store sector providing a unique point of difference for one of the world’s best known retailersthrough a partnership with the UK’s ‘Godfather’ of food, Albert Roux Objective Brand Brand Project included: — Interior design, packaging & identity — Retail range development — Menu & catering menu development — Implementation training — Manuals & descriptors — Food costings — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing Menu

11. Celebrity Chef Identify a potential growth area presently unexploited in the department store sector providing a unique point of difference for one of the world’s best known retailersthrough a partnership with the UK’s ‘Godfather’ of food, Albert Roux Objective Brand Brand Project included: — Interior design, packaging & identity — Retail range development — Menu & catering menu development — Implementation training — Manuals & descriptors — Food costings — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing Menu

12. Asian – Latin Fusion Merge the mystical food of Asia with Latin flavors, in a colorful and upscale environment. Project still under development, photos are descriptive Objective Concept Brand Project includes: — Business Plan — Food and Bar menu — Implementation project management — Implementation training — Manuals & descriptors — Interior design — Menu & marketing collateral design — China & smallware selection — Ongoing QA reports & auditing Menu

13. Authentic Mexican Cuisine Turn around chain of authentic Mexican Restaurants; revitalise menu, introduce operating systems, launch catering program & Loyalty Gift card Objective Concept Brand Project included: — Business plan development — Investor engagement — Catering program — Sales & marketing strategy — All marketing material — Operations — Training — Website creation — SEO & online marketing New Menus & Website www.gallogiro.com

14. The Next Idea in Sports Bars Develop a food concept appealing to the consumer, that is quick, value for money, has national appeal, and sets new trends in casual dining Objective Menus www.worldsportsgrille.com Project includes: - Menu development - Implementation training - Manuals & descriptors - Food costings - Menu graphic design - China etc

15. The Next Idea in Arcades Develop a food concept appealing to the consumer, that is quick, value for money, has national appeal, and sets new trends in arcade dining Objective Menus www.gameworks.com Project includes: - Menu development - Implementation training - Manuals & descriptors - Food costings - Menu graphic design - China etc

16. The Next Idea in Coffee Service Create a business proposition leveraging exploding UK coffee market and positioning itself as the UK’s authority on all Coffee Matters Objective Menus Project includes: - Menu development - Implementation training - Manuals & descriptors - Beverage costings - Menu graphic design - Marketing

17. Corner Cafe (Take out Only) Create a compact cafe concept that can be located in high traffic locations in China. Full concept brief with participating management contract. Objective Concept Brand Project included: — Multiple concept development — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

18. Soul Food – Hot Dog & Chicken Concept Create an exciting ‘hip’ hot dog concept that merges new and old. Full concept scope with participating management contract. (Project in early stages) Objective Concept Brand Project Scope: — Full opening support — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

19. Artisan Burger Concept Create an exciting ‘hip’ Burger concept that offers freshly made and unique Artisan Burgers. Full concept scope with participating management contract. (Project in early stages) Objective Concept Brand Project Scope: — Full opening support — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

20. Stoned Create an exciting new concept restaurant , using unique cooking techniques and presentation, with participating management contract. (Project in early stages) Objective Concept Brand Project Scope: — Full opening support — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

21. Retro Bar – Abu Dhabi Create an exciting new concept bar and restaurant , with modern and retro styled cuisine. (Project in early stages) Objective Concept Brand Project Scope: — Full opening support — Interior design, packaging & identity — Retail range development — Menu development — Implementation training & recruitment — Manuals & descriptors — Food costings — Menu & marketing collateral design — Packaging & smallware selection — Ongoing QA reports & auditing

22. Product launch by The Next Idea Objective: Comprehensive product launch of this new concept nutrition bar – which is directly created for and targeted to patients who have been diagnosed with cancer Brand Brand Project included: — Business plan development — Investor engagement — Brand creation — Sales & marketing strategy — All marketing material — Packaging — Website creation — SEO & online marketing E-Commerce Website www.sablesfoods.com

23. Logo & Identity The Next Idea specializes in name generation, logo & brand development, and design. The images on this page represents samples of previous projects. Brand www.thenextidea.net

24. Photography Product & Live Photography Photography Brand Rumba

25. Table Top The Table Top is a critical element in any restaurant design, from plate to condiment, menu cover to check cover, The Next Idea has introduced many exciting ideas that have excited guests across the world. Brand www.thenextidea.net

26. Packaging The Next Idea has supported many product launches through its unique packaging designs. The images on this page represents samples of previous projects. Full nutritional analysis and FDA compliance services available. Brand www.thenextidea.net

27. Website Design & E-commerce We specialize in website design, e-commerce, online marketing, Flash multimedia and Web 2.0 technology. TNI Technology features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that specialize in providing impressive online results. Creative thinking, eclectic designs and solid business principals are the cornerstones of our business. www.thenextidea.net

28. Marketing and Promotions The Next Idea’s marketing services include: strategy, idea generation, promotional material, neighborhood and tactical local marketing, copywriting, social network optimization, SEO, website design and online marketing. Brand www.thenextidea.net

29. Business Plans and Strategy The Next Idea’s business and financial services include: Strategy, Business Plans, Finance, Feasibility, Market and Demographic analysis Brand www.thenextidea.net

30. Summary A fully integrated consultancy specialising in the world of Restaurants, Catering and Food Partners have proven track record in developing and implementing distinctive strategies and concepts providing a rare competitive edge for clients Hands-on approach that delivers unique and successful results for clients There is nothing more important to your business than………. …..……. www.thenextidea.net TM

31. Contact details For information please call: Tel: US: (818) 992 6765 / (818) 448 9888 Middle East: +27 720 443 778 email us at: info@thenextidea.net Find us at: www.thenextidea.net www.tnitechnology.com www.tniphotography.com www.tnienterprise.net www.thenextidea.net